One of China group buying market analysis: China group buying website Development trend

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Letyo Group Buy Life China Group Purchase Market analysis, one of China Group purchase website Development Trend

Since January this year the first group purchase site full online, China group buying network market is extremely hot. Chinese herd speed is not unpleasant, just 6 months has been developed to nearly 1000 group buying sites. Of course, there are many closed and no group of websites, but the momentum of online group buying more and more flourishing. Major media have reported that the major portal sites, SNS sites have also launched group buying, on the one hand as a means of profit, on the other hand as a value-added services.

As China's first group buying navigation site, Letyo Group Buying Life (original group 123, Tuan123.net) has been closely concerned about the network group buying market, as a group buying disseminator, I would like to start from the most basic concept, to elaborate on the Chinese network group buying market charm.

The rise of online group buying

W Network Group Buying, is the online group shopping. The network buys the market from the American group Net (meituan.com) to begin to rise, now the American regiment has become the domestic successful replication American Groupon model website model.

Two, what is the network buys?

W Network Group Purchase concept:

-Online buy, refers to the consumers do not know each other in a specific time on the same site together to buy the same product, to obtain the best price of a network shopping way.

W Network Buy Features:

– Quantity of Goods: Only one item is sold at the same time;

-Group buy Time: Usually a day, but many sites will continue to buy days or even weeks;

– Merchandise Discounts: Generally around 30 percent-40 percent, some to 10 percent-20 percent.

Third, domestic group purchase site type

A service type: The most traditional network group purchase mode, the electronic coupons to participate in the purchase of consumers, such as: massage, restaurants, beauty salons and other discount services.

(b) Entity commodity type: In a specific time group buy a very low discount entity products, this type of group purchase and the United States woot.com site similar, but the use of Groupon site interface type.

c) Mixed type: Service goods and physical goods are done, there are usually two modes, one is on the same site to cross group purchase, the other is to do two different sites.

2010 China Online Group Buying market events

Five, China's network group buying market development status

When it comes to the online buying market, let's talk about the U.S. market. The U.S. group buying market since November 2008 Groupon Online, as of March 2010 there are 66 group buying sites, daily turnover of 176 single.

The domestic web site since January began just 6 months has been developed to thousands, as of July 15, 2010, Letyo Group Buying Life (original Regiment 123, Tuan123.net) included, including not yet open a regiment, or after the closure of the 206 group buy site, China has at least 607 groups of group buying sites that have taken shape, not including small group-buying sites that have just started or rarely opened.

From the speed development, the United States Group purchase site 17 months of composite monthly growth rate of 30%, China Group purchase site within 6 months of the composite monthly growth rate of 172%.

In short, China's online group buying market and the United States are very different, customers on the network to buy a different degree of recognition. Although China's online group buys a copy of the US Groupon model, but because the Chinese market is more huge, the national consumer power is more exuberant, to the network buys this and the common People life the network new media, also has many potential to dig. At present, the era of online group buying has just begun, the future group buying site has a lot of development space and play room.