One of the key words of medium and large website: scale point

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A website developed to a certain scale, site traffic or site users from quantitative change caused by the qualitative change when we call it "scale point." Usually large and medium-sized commercial websites will have three traffic scale points: individual transmission scale point, Group communication scale point, media dissemination scale point and a commercial scale point.

Individual spread scale point: Usually a new online site, in the initial site access to tens of thousands of users at the time, which will be a part of the site to form a fixed access habits or recommend others to visit, at this time we call the "individual spread scale point."

Group Communication Scale Point: A website project in the introduction of a period of time, often some promotional measures and early "human transmission" to increase the number of visits to level 100,000, there will be a considerable number of people to the word of mouth and the formation of Access habits, Web site traffic will be tumbling growth, in the netizen has a certain influence, at this time we call it " Mass Communication scale Point ".

Media dissemination Scale point: A website project after the benign development, through "the group spreads", forms the formidable influence in the Netizen, and in the similar website ranks the forefront, the visit quantity achieves millions, the website development or every movement receives the media attention or the report, at this time we call "the media spreads the scale point".

Commercial scale point: a site after reaching a certain scale, through the site of users or browsing groups can produce a clear profit model, at this time we call it "commercial scale point." Different types of web sites of different commercial scale, such as local portals usually have a level 100,000 audience can be commercialized, its influence is easy to get the favor of local merchants; Search engine class website needs to reach the Tens audience its commercial products can get market recognition, this obvious example is Sogou and Baidu, Why Sogou's bidding rankings are difficult to sell and Baidu's bid rankings to obtain market recognition is the reason for this, Sogou commercial scale point has not yet arrived.