One of the most crucial factors in promoting human and social progress is the question consciousness

Only one of the most critical factors in advancing human and social progress is "problem consciousness".

If it were only for the carriage, Ford would not be a car, and if he were still obsessed with the big screen, how long would the film's birth and growth be postponed? If cleaning is a chore, then do a sweeping robot out, if people are not connected to each other closely and conveniently, Then make a micro-letter, innovation is so logical and natural.

Every advance in our lives, every great product and service, comes from the simplest and most essential desire that comes from solving the problems that make our lives inconvenient and not beautiful.

Greatness stems from the ordinary, the ordinary contains great.

Greatness belongs to those who can take a serious look at the details of life, to those who perceive and grasp the opportunities from the phenomena of the phenomenon, to those who are unwilling to make the effort of mediocrity.

The meaning of this column is that, through our eyes, we want to be able to present a different world, a world where opportunities exist everywhere, a world where we can turn our ideas into reality, a world where imagination can make our lives better.

Every scenario that makes a user feel inconvenient means new entrepreneurial opportunities, and every moment that is overlooked is a power that allows entrepreneurs to discover new values, and every stereotype that is used by everyone may lurk the power of innovation.

We believe that everyone is eager to enjoy life, are willing to pursue a higher quality of life quality, all hope that the reality becomes more beautiful, it is this desire has been driving the continuous progress of innovation.

We hope to provide unique and profound value through this column:

User value

Reflect the confusion of ordinary users in daily life, help them solve various problems and difficulties, so that they can be more elegant, more efficient way to solve the problems faced before, improve their quality of life.

Business value

Provide inspiration to practitioners and entrepreneurs to help them find potential entrepreneurial opportunities in their products or services to discover real users and markets.

This is our intention to launch this column, we believe that when everyone is talking about "entrepreneurship", only to put it into practice, from the most common, the most common place, starting from life, can really promote the progress and development of innovation.

What do users want? What are the user's real needs?

We want to answer such questions in a "grounded" way, discovering opportunities for entrepreneurship in life, and discovering the driving force behind innovation to help practitioners and entrepreneurs. We want to provide a bridge that combines creativity with everyday life.

At the end of the bridge are those ordinary users who have a higher pursuit of quality of life, on the other side of the bridge, the practitioners and entrepreneurs who are struggling to find a user's point of interest.

In this column, we will provide a good idea, interesting ideas and fancy ideas every day, so are you ready to witness the strength of the ordinary?