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Although search engine promotion is only a small part of network marketing, it is the most effective means of network marketing. Spend money on the portal to do rankings, is an individual can do, as long as the money, but there are a lot of good rankings is not to buy, the current many personal website economic conditions is not allowed, so how to use the site's own resources and search engine principles, it is particularly urgent and necessary.
1 Web page title Design
Many of the homepage of the title is the name of the company or website, so although Alexa and PageRank in the same industry are the best, but the search engine's free ranking is very poor, and some even can not find. Because the main keywords of the site are not prominent, search engine difficult to identify your main products and services, natural to your site will not have a high degree of awareness. Because your site in the search engine awareness is to a large extent through the home to reflect the your home page is your site's portal, so your site's homepage must have a title, preferably each page has a title, in general, the key words for each page should be designed for the company's products or services, plus the company's or the name of the site. such as: Sewing machine-Jack Sewing machine site, of course, keywords and site title exactly the same can also be, such as: e-commerce guide. Note that the title of the page will be connected to the search engine, so you can design a little inflammatory, each page to accommodate the keyword is limited, generally best for 5 to 8, more difficult to ensure quality,
up to 25.
2 Web page label optimization
In addition to the title, many search engines will search engines to your label, tag is a comprehensive description of the line text, it mainly describes the main words used in the Web page, phrases, if your site's keyword frequency is not enough, you can in the design of the label, the appropriate repetition, to special his high keyword frequency, Increase your search engine's chances of searching your site.
3 Reasonable navigation design
Now many network companies in the production of Web sites, in order to save time and energy, the use of frame structure, but do not know that this is the most annoying search engine things, so even if the search engine to your content page, it is difficult to navigate through the keyword column, access to your other guide pages, with Jave and flash navigation, very beautiful, But this search engine is not the search engine, in the design of the site, can use static pages, do not use dynamic, can use text, do not use pictures, not to put a big flash on the home page, not only slows down the customer to enter your website speed, but also very unfavorable search engine searches.
4 specializes in several pages for some particularly important keywords
because a page contains a limited number of keywords, Google allows about 100 words to appear 1.5 to 2 keywords, so Google is considered the best keyword density, for particularly important keywords can be a separate page to ensure the quality of keyword rankings. But do not use any transitional pages for search engine spoofing because these technologies are copied out of the Web page that may receive a penalty from the search engine.
5 Adjust the content of the site to improve the ranking
some of the site's structure is very unreasonable, will be the most important page of your site to do some adjustment, to improve the rankings, not very understanding of people can be repeatedly adjusted to detect the effect of ranking, so as to improve to achieve the best results.
