One person is responsible for making faith, the other is responsible for digesting faith

There are only two kinds of people in the world: one is responsible for making faith, the other is responsible for digesting faith. And Ma Yun is the person responsible for making faith. To create faith, through religious brainwashing, the belief is implanted into the minds of employees, customers, consumers, and eventually into a group of beliefs. This is the secret of Jack Ma's success. Brainwashing is divided into political brainwashing, economic brainwashing and religious brainwashing. The highest level of brainwashing is the importation of a cult of worship into a group of beliefs, and no one refuses to believe unless he does not understand what faith is. Brainwashing success is called faith, brainwashing is not successful only called brainwashing, Ma Yun is a successful brainwashing master.

The hardest thing in the world is to put your thoughts into someone else's head and put the money in someone else's pocket in your pocket, the two people who can do it in China today are Ma Yun.

The internet thinking as long as put to the tuyere, pigs can fly. In fact, Ma Yun's success is not only on the Internet express, mainly because he is a brainwashing master. Brainwashing is divided into political brainwashing, economic brainwashing and religious brainwashing. The highest level of brainwashing is the importation of a cult of worship into a group of beliefs, and no one refuses to believe unless he does not understand what faith is.

There are only two kinds of people in the world: one is responsible for making faith, the other is responsible for digesting faith. And Ma Yun is the person responsible for making faith. To create faith, through religious brainwashing, the belief is implanted into the minds of employees, customers, consumers, and eventually into a group of beliefs. This is the secret of Jack Ma's success.

To brainwash employees and change their values

To staff, MA Yun special emphasis on the value of identity. Ali's unique value advocates common entrepreneurship, change history together, create wealth together, share wealth. Recruitment of new staff, mainly to see whether they are honest, whether they can integrate into the enterprise, whether to accept the enterprise's sense of mission and values, business issues are not the most important. Every new employee who enters Ali will have a new name, which is a trick he learns from a foreign company. Changing a person's name is the first step in transforming his worldview. For new recruits, Ali offers a range of corporate culture training.

In order to common entrepreneurial dream, Ma Yun, in addition to recruitment and training in the work, in each quarter audit staff performance, the value of the assessment also accounted for 50% of the proportion. Some employees, although the work performance is very good, but if he does not meet the values of Ali, still can not pass the assessment. Not only do you not get a raise, a bonus, a promotion, or even a dismissal. At present, many enterprises in the business process are emphasized value values, but like Ali such a value assessment and income so closely linked to the very rare.

Ma Yun is able to "digest" Yahoo China, but also from the values of identity. Yahoo China's former general manager Tian Jian in an interview with the media that after the acquisition of Yahoo China, Ali and Yahoo two company employees have made a junction in Hangzhou, unified the company's values (mainly known as the "six-vein God Sword" Ali corporate Culture), the end of the staff will do a training. Tian Jian also said that Ma Yun on yahoo Management, what can talk about, only values can not talk, this is the core principles of the acquisition of Yahoo China, Ma Yun.

Brainwash the business and change its commercial model

There is an article "and Ma Yun to earn the poor money," said Taobao customers are small business people, Ma Yun proposed "the world is not difficult to do business", to change the business model of small businessmen, let them move the business from the line to the line. In attracting businesses to follow, Ma Yun always find a point, let the merchant follow their own walk. Ma's Taobao system theory, the channel is the cost, the traditional channel level, high cost, so the price is high. Over the years, whether it is Gome, suning or Wangfujing and other department stores, channel costs accounted for Shansheng. The traditional channel lets the brand business both love and Hate, Ma Yun New business civilization foothold point just is built in the traditional brand business pain point. Its "channel cost theory" A, immediately capture the hearts of countless businesses, Taobao business number of rapid increase in the scale, Taobao platform has also made rapid development.

Following the "channel Cost theory", "small and beautiful" is Ma Yun nearly two years to Taobao merchants put forward another theory. As we all know, "more and miscellaneous" is the characteristics of Taobao platform, many businesses complain about their own Taobao platform does not do. In order to avoid their own because of "more" and the shortcomings, MA also put forward a theory: small and beautiful, to appease the confused merchant. Ma Yun told the merchant Taobao is a go to big-name platform, the brand does not normal, this is the historical trend. It is better to concentrate on being small and beautiful than to make it big and difficult in Taobao. This remark, many businesses such as eating a reassuring general, no longer seek large, focus on the development of "small and beautiful."

To brainwash consumers and change their shopping habits

Lei Millet mobile phone often let users scream, in recent years, "Double 11" Ma also always let consumers scream. The original November 11 without any representative significance, Leng is let Ma give its meaning: "Double 11"-Consumer shopping festival, and quickly get the consumer recognition. Since being identified as the consumer Shopping Festival, the annual "Double 11" sales have become increasingly fierce.

Review has always been Taobao "double 11" turnover, 2009 100 million Yuan, 2010 936 million Yuan, 2011 5.2 billion yuan, 2012 19.1 billion yuan, 2013 35.019 billion yuan. "Double 11" has become a day for people to accumulate desires and binge shopping. and "Double 11" shopping festival also deeply imprinted into the consumer's head, to this day must taobao shopping. Even the country's leaders have evaluated Mr Ma's creation of a spending point.

Jack Ma put online shopping fast, active, convenient and so on to maximize the pleasure, grasping the hearts of consumers, and completely changed the consumer's buying habits, let consumers follow him away. Now many people shopping, first Taobao stroll, and some people have nothing to do, also always love to visit Taobao.

Brainwash the leaders, emphasizing employment and consumption

In Ali's development process, in addition to the values of identity, Ma Yun stressed the most, that is, Ali created employment and consumption. Ali's 10 anniversary celebration, Ma Yun's future Vision for Ali is: to create 100 million jobs and 1 billion people consumption platform.

At the Economic Situation Symposium held by the State Council in 2013, Ma Yun-kai on Taobao led the employment of the state leaders to do an introduction: The current Taobao Open shop Company number of 9 million, more active 3 million. If only 3 million active sellers, the number of employment led to more than 10 million. If sales rose from 3 trillion to 10 trillion per cent, China would produce about 300 million packages a day, which would continue to increase employment in the logistics industry for 8.5 million people.

Ma Yun's saying has aroused the attention of national leaders, said that the data of Ma Yun is very important, a company can solve so many people's employment is very important. But also to Ma Yun said, to Taobao station Register can become a company, according to the rules is actually illegal.

However, because of the emergence of Taobao business model, the government to legalize it, the abolition of the door to Taobao merchants settled the threshold. The leaders also stressed that this approach has substantial significance, so that those who generate income, the original will feel that their own through the Taobao platform for trading is around the policy of the bend, now in the Taobao platform to do business, not only allowed, but also legal protection. These from the government level of support for Ali, not to mention that Mr Ma to Ali to solve the employment and consumption of the results advocated.

Ma Yun, the most successful brainwashing master in contemporary China

1999 Ma Yun at home to 18 Arhat gave a speech on Ali in the next few years of development for analysis, drew a good "Apple", told 18 Arhat Ali will be listed in 2002. Now, Ali is really on the market, just more than Mr Ma originally expected 12 years later. "Do not want to be a general soldier is not a good soldier", Ma Yun may have just said that he may not have expected Ali will be listed, and will become the largest U.S. IPO history.

Jack Ma in the creation of Ali myth at the same time, he also embarked on the altar. Some electric business experts commented that Ma Yun, in addition to change from the thinking consciousness of employees, merchants, consumers, but also good at making God, he gave lectures everywhere, propaganda his ideas, whenever the micro-blog on the speech of Ma Yun, the believers do not think so, forwarding and warned themselves to learn to understand, can not be their own incompetence ...

Gustav Le Pent In his masterpiece The Mob: In the study of popular psychology, it was said that all the founders of religion or political creed could hold their feet because they succeeded in arousing the feelings of the masses, and they made the masses find their own happiness in worship and obedience, ready to go through fire and fire for their idols.

Ma Yun is able to stand the foot, lies in its leadership of Ali successfully will all over the country's businesses, consumer integration into an Internet platform, in the process of integration, MA Yun constantly change the way businesses do business, consumer shopping habits, and let people obey themselves, and through the creation of God, let people in their worship and obedience in , they found their own happiness, and more willing to follow Ma. Ali also achieved rapid development, until the successful listing.

Brainwashing success is called faith, brainwashing is not successful only called brainwashing, Ma Yun is a successful brainwashing master.