One tea and one sitting app to bring new experience to tea powder

A tea sitting is a commitment to promote the Chinese tea and food culture brand, its leisure atmosphere attracts the majority of white-collar-oriented consumer groups, the restaurant not only to provide high-quality exquisite lunch, romantic afternoon tea and relaxed and comfortable dinner, but also friends and family casual dinner or afternoon tea break good choice. recently, a tea sitting announced the launch of the app, in the catering industry is a novelty. The opening of micro-Bo's catering companies, the introduction of the app's catering companies are still rare.

In this app, "Tea powder" can learn from a three-star chef in a tea-sitting, and interact with the chef on Sina Weibo. If you sign in at the store, you may also get a surprise. Of course, like the integral exchange, the preferential activities, the member club these functions have no less.

In fact, the size of the catering company, which was founded in 2001 and determined to become the world's favorite Chinese casual food brand, was not as large as it had been, and by the end of last year it took 10 years for its total stores to grow to 110, which was conservative in the catering industry. However, the restaurant industry innovation seems to have no connection with its scale, history, but with the company's innovative consciousness. "Although we are in the traditional catering industry, the market activity will not be limited by the business." "One tea." Shang, the Minister of Information, said at the end of last month that he was trying to get people to break their preconceptions about the catering industry.

He thinks this innovation is entirely attributable to the needs of consumers they see, "a tea-sitting 25-Year-old to 45-year-old white-collar consumer, smart-phone penetration is high, there is a general demand for social networking." "In 2010, when he presented the idea of the app to CEO Lin Shengzhi, he quickly got the support of the latter, because Lin is a 3C madman and likes to try everything fresh, and it is the CEO who has made the catering company feel innovative about the Internet."

Before the launch of the app, a tea sitting in September 2010 launched micro-blog, the current number of fans have reached more than 50,000, the fan activity of about 60%. It has been successful in bringing new recommendations, individual store marketing, and CEO Lin Shengzhi's city tour to Twitter. A tea sitting inside through the horizontal comparison, found himself in the opening of the micro-Bo's catering peers has been relatively successful. This makes the company up and down on the app with confidence, high expectations.

"App is an effective tool to deliver brand value, provide personalized service, and close customer relationships." "One tea sits in the Marketing Planning Center Market Research Department Commissioner Yang said. In his view, the app is quite different from the other methods they used in the past. Before this, they have tried to buy, but group buying did not bring too many new customers, but hurt some of the loyalty of the old customers. and similar to the public comment network such a gourmet reviews site, can not be done for each consumer to provide personalized service. One of the things that made him happy was that the shop poster marketing campaign, which had cost them two or three weeks to prepare, could be transferred to app, and of course the store's activities were still there, but the channels were more diverse.

Shang from a technical point of view, compared to other internet means, app in the interactive nature of the gene, it can carry text, pictures, video and other multimedia properties, and its real-time sex so that the delivery of information faster to individuals, can allow the brand to provide personalized services, This is not available in internet age websites. In fact, the internet age of a tea sit not too big, its official website and most other companies, can not do and consumers have too much interaction, is only corporate brand, news dynamic simple display. Shang said that this is also a tea sitting on the mobile internet this wave of the typical application of the app placed great expectations of the important reason.

A tea sitting is expected to reach 150,000 downloads by the end of the year. Although there are no objects to be referenced by the industry, the goal is already remarkable, given the short period of six months. Shang that this goal is not a figment of the imagination: "Our foundation has been very good, there is a relatively stable source of audience, not to do the app." "He believes that the popularity of Weibo can also be implanted in apps, driving the latter's success, and that more than 200,000 of the store's members will be the main source of access to the app, which he believes will ultimately lead to a complete customer relationship management with resources that can be consolidated and borrowed."

However, he felt that the question of the nature of the success of the app depended on whether the company had built up a sophisticated, flexible, creative IT system that was the key to the future of the app's sustainable development. Generally speaking, the brand enterprise provides the rich content and the application premise to the mobile terminal, whether has a formidable backstage support system behind it. This is also easy to be overlooked one point.

It is understood that the current domestic catering industry for information technology application awareness is still in the overall more conservative and lagging state, a tea sitting after more than 10 years of efforts, in the internal establishment of a complete set of ERP system, enterprise internal management system, BI system, These IT systems can quickly grasp the data information of store terminals for quick Intelligent Analysis, provide reference for decision-makers, provide support for marketing activities, and provide more diversified marketing and personalized service support for channels.

For example, a tea sitting can be from the app download behavior, consumer behavior and other activities, to understand customer consumption preferences and consumption patterns and other information, according to the research and development of more targeted dishes, targeted marketing, to provide customers with more intimate service. Of course, all this has to be slowly, a tea sitting to wait for a sufficient number of downloads and the accumulation of customer behavior, can be data analysis, to provide targeted services.

Shang from a technical point of view, compared to other internet means, app in the interactive nature of the gene, it can carry text, pictures, video and other multimedia properties, and its real-time sex so that the delivery of information faster to individuals, can allow the brand to provide personalized services, This is not available in internet age websites. In fact, the internet age of a tea sit not too big, its official website and most other companies, can not do and consumers have too much interaction, is only corporate brand, news dynamic simple display. Shang said that this is also a tea sitting on the mobile internet this wave of the typical application of the app placed great expectations of the important reason.

A tea sitting is expected to reach 150,000 downloads by the end of the year. Although there are no objects to be referenced by the industry, the goal is already remarkable, given the short period of six months. Shang that this goal is not a figment of the imagination: "Our foundation has been very good, there is a relatively stable source of audience, not to do the app." "He believes that the popularity of Weibo can also be implanted in apps, driving the latter's success, and that more than 200,000 of the store's members will be the main source of access to the app, which he believes will ultimately lead to a complete customer relationship management with resources that can be consolidated and borrowed."

However, he felt that the question of the nature of the success of the app depended on whether the company had built up a sophisticated, flexible, creative IT system that was the key to the future of the app's sustainable development. Generally speaking, the brand enterprise provides the rich content and the application premise to the mobile terminal, whether has a formidable backstage support system behind it. This is also easy to be overlooked one point.

It is understood that the current domestic catering industry for information technology application awareness is still in the overall more conservative and lagging state, a tea sitting after more than 10 years of efforts, in the internal establishment of a complete set of ERP system, enterprise internal management system, BI system, These IT systems can quickly grasp the data information of store terminals for quick Intelligent Analysis, provide reference for decision-makers, provide support for marketing activities, and provide more diversified marketing and personalized service support for channels.

For example, a tea sitting can be from the app download behavior, consumer behavior and other activities, to understand customer consumption preferences and consumption patterns and other information, according to the research and development of more targeted dishes, targeted marketing, to provide customers with more intimate service. Of course, all this has to be slowly, a tea sitting to wait for a sufficient number of downloads and the accumulation of customer behavior, can be data analysis, to provide targeted services.