Online bookstore to pull up the price of the afternoon price folded in half or even lower

Now the entity bookstore struggling to support, and the Internet has set off the price of the war, recently, online CPI continued to climb, online book market price war has come and go, book prices were folded into the lower half of the fold or even less-in the CPI continued to climb, it seems that all the goods can not avoid the Only books, but because of a price war, prices are pressed to the lower prices or even less. Hangzhou, a college student Beckham rush in Jingdong Mall activities when robbed a set of "three body", only spent 65 yuan.

is Jingdong book printed by itself?

Recently, a new round of book price war is ferocious. The network retailer Jingdong Mall played promotional ads, claiming to store 50,000 kinds of children's books for 40 percent capping sales.

Another two online bookstores followed suit. Excellent Amazon announced "150,000 best-selling children's book 40 percent crazy Rob, children's book 55 percent caps," Dangdang also will reduce the discount to 39 percent.

Small Beshi not to forget the pen account, if in when the online buy set "three body", no 110 yuan certainly can't buy down. And now on Jingdong, half the price is enough.

A few days later, the book arrived. Beckham holds the book, but it feels wrong. Look carefully, the original cover on the back of a Jingdong mall logo. For a love book person, accept such a foreign body, the heart unavoidably have a lump. She looked on the internet, Douban on the Chongqing publishing house has not been out of the "three bodies." Is this the exclusive publication of the book by Jing Dong?

Another search, she found that a lot of netizens also to buy the book on the East "brooding" it. There are many users complain Jingdong mall existence payment delay, order was deleted, the price has not changed and other issues.

A netizen named Hai Father-in-law told reporters about his encounter. "' 6 18 activity ' is the order in which most books show the status of subscriptions. The night of landing to view orders, found system hints: there is a glass of "crab" no goods, need to modify the order deleted before delivery. As a result, I changed the order only to find that the price rose more than 200 yuan, is no longer the preferential price before. System prompts me to pay more than 200 yuan to ship. Call Customer service number of times, are busy. Rage I decided to cancel the order. After canceling the order on the refund Application page, you are prompted: ' Hello, this order has been deleted or completed, no refund application! ' The Netizen asked for help, "How can I refund?" or please restore my order at the original price?

Moreover, compared to the traditional bookstore and Dangdang bought books, Jingdong sent books either printed or paper is not good. Some netizens guess "no wonder book price so cheap, not Jingdong mall own printed book it?"

And this speculation triggered the thread of everyone, there is a netizen next order 8 book, the results of the mall said because of the shortage of orders divided into 7, received 7 times to collect the whole. The Netizen wry smile said: "Perhaps Jingdong is according to order quantity to print factory print?"

The publishing company issued a letter of attorney to Jingdong?

The low price dumping of network booksellers has also aroused the concern of the publishing unit. May 17, the Chinese children's publishing house, the relay press led by the 24 children's Society to the Jingdong Mall issued a lawyer letter, and May 18 in the media statement, asked Jingdong Mall immediately stop the unfair competition behavior.

In this respect, Jingdong Mall's chief executive, Liu, said on Weibo: "Our books are forever 40 percent" and claimed that "these 30 percent can come in from the plate, and 10% of the profit is enough." "Then, Liu Bo said:" Since June 1, 2011, all the books sold in Jingdong Mall, Jingdong to take out sales of 3% direct subsidy to the author. ”

Where does the online bookstore come from?

June 18, Jingdong Mall held anniversary celebration, Jingdong Mall CEO Liu on Weibo on the Sun: Harvest Order 40多万份, order the amount of more than 200 million yuan.

Why do online booksellers dare to provoke this book price war? Industry analysis, the leading network mall are not lack of money of the Lord. Jingdong Mall launched this round of price war, was completed in April this year, the third round of financing in the background. Jingdong Mall to 6 foreign funds into 1.5 billion U.S. dollars. Dangdang is also just listed in the United States, financing the amount of up to 313 million U.S. dollars. And the pre-eminent old club is the American e-commerce giant Amazon.

Yang Wenxuan, managing Director of China Publishing Association and editor-in-chief of Beijing Chinese Language World Book Company, argues that the main purpose of the online bookstore is not to expand sales but to pursue advertising effects. From the perspective of Financial accounting, a book to pay 1-2 yuan, even if a customer to buy 10 books, but also compensate 10-20 yuan, plus logistics costs, direct costs but 30 yuan, far more than other marketing means to get new customers much cheaper.

Is there any way to live in a real bookstore?

With the wind in the online bookstore today, Hangzhou's very tasty private bookstore days are not so easy: the profits are already thin, the rent is increasingly expensive. Hangzhou Stadium on the road of Xiaofeng Bookstore, a year rent is 400,000 Yuan, the university on the road of Real Friends Bookstore, a year's rent of 20,000 yuan. If the simple business from the point of view, the same store opened a noodle shop days can be quite moist, continue to open a bookstore can only be bitter.

China Publishing Association executive Director, China's Children's news and publication Head of the general Li Xue said, "which is a normal mind dealers will lose money to sell the book to Jingdong Mall?" It is clear that Jingdong Mall is below the purchase cost of sales books, violating the "anti-unfair competition law" relevant provisions. ”

The network bookstore to 40 percent sale book directly causes the entity bookstore to operate difficultly. Entity Bookstore is 60 percent restocking, there is no way to outside the wholesale or retail. As a result, some of the entity bookstores asked the Jingdong mall low-priced dumping books back to the publishing house.

In order to stop the Jingdong Mall and other online bookstore price war, some publishers have no longer to their supply.