Online business or offline business?

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Recently, there are a number of things, let me start thinking about online business and offline business relationship. Have a friend, education is not high, looking for work everywhere, tossing and turning, in the last few years to find a job Taobao, is a selling badminton equipment, in the inside when customer service, one months wages have 2 to 3,000 that look, then the Cat mall reform, the impact is too big, he lost his job. Not long ago, he went to find a Taobao mall work, is selling furniture, responsible for the operation of the work, wages in more than 4,000.

Another friend, junior high school graduation, go to fight, the family has relations, also know people, so support him open shop, he opened a shoe store. To this day. A friend in front, today basically familiar with Taobao open shop operation Process, do a stable job. The friend behind, has bought a car to buy a house today, only in his early 20. Is it possible to say that online business is really so good to do?

This question is like many years ago, people said, the online orders, from a stranger in the hands of the delivery of goods, this will be credible? At that time Alibaba letter, Ma Yun letter. Today, we also believe. The problem is that most of us act as people who are pushed away by life. Therefore, do not underestimate the power of the electrical business, to take seriously the power of the bubble too big speech, I believe that for a long time, the electrical business still has great potential.

Online business in the eyes of ordinary people seems to have a lot of advantages, such as the use of shop rent, such as can start from scratch, such as the beginning does not need to have too many goods to save, even can resell ... In fact, these superficial advantages are not an advantage, even say sometimes we think too simple-do not store rent, it is difficult to enable the advanced function of the shop, the shop will not open up, from scratch, traffic will not automatically come to you; the store and reselling, think of it is one thing, do not have the same. In fact, the real advantage lies in the marketing of the network, although there are some differences with the offline business, but there are a lot of links.

First, the bidding model

You may not be able to find no money to rank in front of the product, the past of those Taobao SEO skills, now most of the bidding swallowed, want to big, you have to understand the bidding. And the mode of bidding is more convenient than the offline advertising, based on the analysis of the data brought more benefits of the possibility, this is a challenge, but also an advantage. And the link is below the line you may apply the bidding to find a good impression ad bit, the purchase behavior will be lesser.

Secondly, the promotion method

The above mentioned bidding is a means, and more civilian, it is microblogging, forums and other channels. Where there are people, there is promotion. The promotion method is all sorts of strange, this is the line business promotion means cannot compare. Do online business, on the promotion of Wired, based on general promotion to customers are mostly targeted customers, more intuitive. And the link is whether online or offline, to create the purchase behavior, you provide the entrance, service, products to be linked into a line.

Moreover, the input-output

On the other, online business is more leveraged, giving a sense of "discriminating". Do a good shop investment very little but can get huge profits, such products to increase drug and weight loss drugs as the representative, of course, this is to put aside their moral level and authenticity to talk about, input-output of this lever online is more flexible, and the cost of planning activities is not high, put a viral marketing, output a terrorist sales, These we have seen too much, for the offline is very difficult. The link is that regardless of line, input and output is always the eternal topic, is a key step.

In fact, perhaps more than ever, we will find that online business and offline business are essentially converging, sometimes even with you and me. The so-called O2O is to make the best of its practice, product, management. How to combine online, this is the problem that every entrepreneur, business person never stop thinking. Some would ask, is there a market now? The electricity dealers are all over the floor. At this time, I believe that this is a reference line, as long as there is purchasing power, there is a reason for existence is reasonable.

(Wen/It ear author Shrimp Welcome To add it ear micro-signal Erduomi)

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