Online business--the development of Gome on line

Absrtact: Regarding the online business Gome on-line development, Gome Big shareholder Huang Guangyu recently had the more profound understanding. China's State Grid reporter learned from people familiar with the matter, in June, Huang Guangyu in an internal executive meeting, someone gave him a piece about the company and 0

For the online business-the development of the United States, Gome's major shareholder Huang Guangyu recently had a more profound understanding.

China's National Grid reporter learned from people familiar with the matter, in June, Huang Guangyu in an internal executive meeting, someone gave him a report on the development of the company and the retail industry, the impact of the Internet and the importance of the development of the electric business analysis.

After listening to this report, Huang profoundly thought: gome online business that Gome needs to do well, said the people said, Huang Guangyu began to pay attention to the development of the line business, and the recent Gome Online business section from Zhongguancun Ding Good office to move to the headquarters of the company's headquarter Peng run building offices, so that the headquarters to strengthen control.

Not long ago, Gome issued the first half of the performance forecast, Gome's first-half online sales rose 50% Year-on-year, gross margin is expected to exceed 7%. Gome Online marketing vice President Huangxiangping revealed that the company's first quarter operating income growth of 40% per cent, April growth of 70%, May growth of 100%, June year-on-year growth was reached 215%.

From this view, Gome online is a benign growth momentum to develop smoothly. But for the first half of the overall 50% growth, Gome Group senior vice President Li Juntao yesterday in an interview with the National Grid, said, "is not enough," he said, Gome online from the second half of the year began to grow more than 400%. Li Juntao also said that the second half of the Gome online business must be rapid development.

This shows that Gome management and major shareholder Huang Guangyu, the Internet has a new understanding, has been to vigorously develop online business agreement. Li Juntao revealed that online business to achieve more than 400% of the growth of important support points also rely on these 2 years group of the entire IT system, logistics distribution, supply chain, page and other effective integration.

The second half began, Gome online business will cater to the overall trend of the development of the United States, the group will supply chain and procurement advantages to share the strength of the increase. At the same time learn the good aspects of competitors. This point from the first half of this year, Gome online death in Beijing and east, and "Lao special" follow the Beijing-east "old Liu Special" and so on.

Li Juntao revealed that gome online future positioning is not only home appliances, the second half will start through other categories to expand business, including tourism, automobiles and other fields will be developed. But for the home appliance part, Gome's principle is to be on line and under the line to completely partition.

"Gome will embrace the internet in depth, but not at the expense of huge losses, also will not copy other people's way, will be in an effective way to do, will do a lot of extra lessons," Li Juntao to reporters that the current Gome online each month can provide on the line on the other without at least hundreds bombing-type products, who can PK, Gome will be able to take his PK off.

"The first half of the gome profit is a lever, the second half of the gome situation can only be said to be a lever." Li Juntao said at last.

and Gome Online Chairman Shangui said earlier this year, the first half of the United States, gome mainly in the "o2m full channel retailer" strategy under development, the current line under the background link work has been completed, the whole channel mode has been through, the future line will continue to maintain high-speed growth. In addition, as the online procurement scale continues to expand, purchase prices gradually decline, online gross margin will gradually increase. Annual online business target gross profit margin of 8%.