Online Buying mystery

Absrtact: A new online consumption method online group buying is now booming. However, the recent occurrence of glutinous rice net buy game card scam, as well as Beijing Municipal Bureau of Industry and Commerce, Beijing Consumer Association issued a joint purchase consumption has become a recent consumer complaints hot spot of elimination

A new form of online consumption--online group buying is now booming. However, the recent occurrence of glutinous rice net buy game card scam, as well as Beijing Municipal Bureau of Industry and Commerce, the Beijing Consumer Association issued a joint purchase consumption has become a recent consumer complaints hot news, to the network buy consumers poured cold water.

Group buying trend was originally from the United States Groupon Group purchase website, the domestic network group buying tide in the April to June Peak, the rapid development of the network group buys to inspire such as the United States, glutinous Rice Regiment, Fast Regiment, orchestra, such as large and small group purchase site springing up, just six months, The number of group-buying sites has risen from single-digit to thousands. However, users of the group purchase site complaints also reached a daily average of 5, more than 80% of netizens began to question the group buying site.

"Only unexpected, no regiment."

--online purchase to improve the efficiency of shopping

The main force of online group buying is concentrated in the major cities of the young groups, they spend a lot of time, energy, linger in the group purchase site, collective bargaining, collective consumption, enjoy, and jokingly called themselves "Regiment slaves."

Participate in the network buy can let the consumer at home is in a short time directly to find their favorite products, let the consumption become simple and accurate, greatly improve the consumer's shopping efficiency; and, today's network buy can say the Sea Na Chuan, small to food, cosmetics, clothing, furniture, home appliances, building materials and even real estate, Some netizens jokingly "only you think, no you regiment not".

Online group purchase than other E-commerce methods, the biggest attraction is to enjoy more discounts and preferential services, buy online things less than 10 percent discount. The network buys also can facilitate the consumer to carry on the benign exchange and the interaction, achieves the resources, the information maximization sharing, even many young people also became "the strategic ally" in the buying process, met the new friend outside the shopping.

However, in just a few months from scratch, from the "Hundred Regiment War" evolved into "Thousand Regiment War", network Group buy market access threshold low, mixed and industry norms missing caused by the various hidden dangers increasingly highlighted.

"It is difficult to return a single, replacement is difficult"

--Online group buying mystery

Low prices are the most attractive way to buy a site, but no one knows, many group buying activities there are other pay-type stealth consumption or additional consumption. Some businesses in the so-called "tears Sale" before the original price of the commodity has been increased, buy discounts, the price of their goods to let not much.

Ms. Chen in a group purchase website to buy an electric pressure cooker, the site price 720 yuan, group buy prices 240 yuan, 30 percent of the price to let Ms. Chen. But colleagues in the electrical market found that the normal price of this product is 300 yuan, and holiday 90 percent discount, the manager signed the bill can also send a home fan. After understanding the above situation, Ms. Chen is a big cry.

In order to earn profits, group buying sites in the quality of goods and services on the big fuss, some of the shortcomings of the product are avoided; some deliberately exaggerate the merits, or even brag about the performance of non-existent, and some businesses to reduce costs, for group buying order lower quality products; some prepaid group purchase consumption, such as centralized processing of beauty salon card, Fitness year card and so on, the merchant at the low price temptation consumer shopping, halfway "Escape list", closed off, do not fulfill the original commitment of the continuity of service.

Recently occurred in the "Sticky rice network incident", more than 13,000 users buy game coins after the video play Chengguan Zhang, it is this trick of living "textbook."

"Withdrawal is difficult, replacement is also difficult" is the general problem of network consumption, in the network group buying on the performance more prominent. Some businesses do not agree to return, consumers can only replace other goods in the store; some merchants demand that customers provide invoices when they return, but when they buy online, individual consumers often have no invoices, even if there is only one collective invoice; Many group buying sites did not register in the industry and Commerce departments, the network Supervision Department, The road to consumer activism is fraught with difficulties.

The judge suggested

Protection of the best group

Consumers can only maintain their sanity, improve their identification and protection skills in order to minimize risk and truly enjoy the benefits of E-commerce era. Group purchase before, to carefully screen information, query whether the site is the company's operations, verify the operation of the enterprise name and address, inquiries about business visibility, reputation, service capabilities and other aspects of information, discerning the website information and transaction authenticity, around, careful choice, do not blindly follow the list.

In the course of the transaction, as far as possible with the merchant signed a detailed purchase agreement, and pay attention to keep with the business chat record, save the promotion of the promotional Web page, pay must choose a third party guarantee transaction mode. In addition, in the jewelry, automobiles, real estate and other large consumption, it is best to engage lawyers to participate, as far as possible to sign a written agreement, to minimize consumption risk, safeguard their own rights and interests.

As consumers, if found in group buying sites suspected of fraud, can be reported to the business administration or to the Consumer association complaints, if suspected fraud, can provide clues to the public security organs to report the case, return compensation and other matters can not be negotiated, but also through litigation to solve.

The organization of the network group is different, there are consumers spontaneously organized, there is a sales organization, there are professional team organizations, for the first two, generally in accordance with the contract law and consumer rights and interests of the protection method can be dealt with. For the latter, there may be different situations and need to be treated differently as a result of third party intervention.

If the organizer is an intermediary group, in their own set up on the Internet to publish the merchant's merchandise information, only for consumers to browse the order, once the product quality problems, organizers do not bear joint and several liability, consumers can only ask for compensation; If group-buying organizers sell goods to consumers through their own websites, To become a party to the transaction, once the goods, services and quality problems, should bear joint and several compensation liability; there are also group buying organizers to organize on-site group buying will be, if the site is one of the host group buying meeting, should also be liable to consumers.

Consumers in the process of safeguarding rights, may wish to also adopt a group approach, united to establish and business communication platform and channels, common rights.