Online comparison shopping search engine marketing expert website analysis

Turn smart point: smarter.com.cn, what you see is a super simple shopping engine website, even the simple user login is not; turn it up. English station: smarter.com, what you see is a slightly more complicated shopping search engine site in recent years, Still the same style as the Chinese station; Open Smart Point Japanese Station: smarter.co.jp, you see is still a very simple shopping search engine site, is still so simple, and its other language versions are so ....

Smarter.com formally announced that it would "compare the online shopping search engine" in the Chinese market (www.smarter.com.cn) and the Japanese market (www.smarter.co.jp). As the first American network operator to provide shopping search business in both China and Japan, Smarte.com also pioneered the first parallel shopping search engine business in the three main internet markets (the US, China and Japan).

"Our main strategic goal in China and Japan is to help consumers choose the products that best suit them and tell them where to buy them." We believe that the Asian market can bring great development opportunity to smarter.com. In addition, we are prepared to invest a lot of manpower and resources in China and Japan, and strive to be the leader in this field. ”

Harry Tsao, one of Smarter.com's founders, said confidently: The Japanese market is recognized as the world's second-largest online shopping market, and China's Internet users are expected to overtake the US in five years.

Compared to most of the domestic shopping engine, he is so simple, so ordinary, even a lot of people in the industry, see may not Sho Yiku, but I can tell you here a few data, you will be its shock immediately! The site is 10,000 dollars from the United States, but most of the operating team in Shanghai, China, In 2006, 40 million dollars, July 2007, to 352 million U.S. dollars sold to the United States, the second largest network advertiser ValueClick.

Before it was sold, the shopping search engine was just its manifestation, earning money by using AdWords to earn AdSense revenue. They operate the equivalent of cows, and they play directly with the keyword spreads, for example. Mobile ads on the Web page, click a few dollars, and they buy from AdWords traffic is related to the mobile phone each click Only a few cents of the keyword, and then put these traffic into their website shopping search engine results, there will be a certain percentage of users will click on their AdSense ads, How high is this ratio? In 2007 it was 80%, which absolutely shook all the webmaster.