Online cosmetics business pain and happiness, the electric dealer or will enter the new mode

Over the years, the development of E-commerce is obvious to all, the network to buy hundreds of millions of people, various industries have marched. In recent years, the group selling cosmetics online is growing, and in a rapidly changing market, someone has gone.

Opportunities are always ready for people, when the first batch of cosmetics people may not have expected the electrical industry to develop so quickly, bringing the benefits of the transformation so tempting, and now those who have given up the sigh after sighing but found that want to come back, the road is so difficult.

To the early entrants to the business, its own platform is a natural and have to be a product. With the rapid development of the electric business, the rules of the various platforms such as Cat and Jingdong are becoming more and more rigorous. Marketers have had to compromise on some unreasonable terms in order to rely on the platform's appeal. At the same time, there are risks that may arise at any time, such as the instability of platform operations, the lack of dominance of various rules and the control of prices, which are undoubtedly the fatal factors restricting the development of an enterprise.

There are several reasons for this:

1, the own site's own operating costs will be far lower than in the major platform of expenditure, whether from the human, material, financial resources in all aspects of almost all of the other platforms are just about half.

2, the biggest characteristic of own website is freedom. Price control freedom: on the platform to apply for a special or active products, how long time? and can be approved? These are all uncertain. Product Control Freedom: Businesses can be sold or out of stock products and sales situation in a timely manner to adjust product tactics, to avoid losses while also retaining more customer base.

3, the biggest help is to customer group maintenance. Site at this stage the largest customer base from the original platform store accumulated old customers and loyal customers. According to their strategic planning, free web site to help enterprises maintain the original large customer base, and the platform on this basis to continue to develop new customer base, and then the introduction of these customers to the site to cultivate, thus accumulating a group of loyal customers. Finally, with the expansion and development of the site to invite more businesses to settle in, to achieve another form of profitability.

Of course, the future of independent web site is not clear to us, such as 77 Living Museum (Www.77shg.com), the flagship authentic cosmetics shopping website, this step is undoubtedly bold is also forward-looking. If they can really grow in the future, then perhaps it means that E-commerce has entered another new model, let us wait and see!