Online drug sales policy is good for health care app investment high fever is hard to retreat

Along with the development of mobile interconnection technology, more and more funds are being laid out in the Medical app market. Earlier this month, the International Health Industry (Guangzhou) port in Yangcheng start, launched the same day, it led to the gem company Silver shares officially admission. The former implements the two development paths on line, in order to adapt to the development trend of mobile medical industry. The latter is intended to develop a comprehensive in South China with a pp-oriented intelligent Medical service.

Silver shares to the south "grab food"

"We will implement the line under the two development", the International Health Industry (Guangzhou) port Chairman Ma Shanhong said. Ma Shanhong said the online, that is, the establishment of home pension network, and offline services to serve such as silver shares, such as the 9 major categories of 30 health-care products suppliers, service providers.

Silver, general manager of Guangdong Business Department Wei Yuting, interviewed by reporters in South China, said that the information port, is planned to develop intelligent medical services in South. At present, the company has several medical a PP in South China to develop business.

However, Silver shares into Lingnan, or will face a number of mobile medical companies competition. According to South reporters understand that recently got a C-round of Guangzhou Local mobile medical company family Doctor Online, is also speeding up the layout of this market. According to family doctor Online President Zheng Wenji, home doctor Online main advantage is in South China, the target is China's largest o 2O healthy vertical brand, and was listed 2018 ago. and Zheng Literary mouth of O 2O, which mainly refers to its upcoming doctor patient Circle A P p, through the A PP, doctors can develop patients as their own fans, while allowing doctors to extract data to guide scientific research. The project will be first pilot in Guangdong.

Competition or increasing intensity

Every road "hero" layout boom, the entire online medical industry is also a sound development. However, under the steady development, the competition is also extremely fierce. According to the E-Nfodesk, "China Online medical Market Report 2014" data show that the 2013 China online medical Market size of 66, 100 million yuan, 20 12 growth of 22.6%, is expected to increase to 8.38 billion yuan in 2014, the same year, increase 26.8%.

China Digital Consumer Radar October 2014 monitored the number of users on the online medical web site, showing a quick question to the doctor, seeking medical care and 39 health nets respectively with 15.398 million, 12.289 million and 11.434 million listed before three; quickly ask the doctor to move a PP of the same period of user coverage reached 147,000 people, a good doctor online mobile a PP 10.90,000 people, Clove Garden's drug assistant a PP and Clove doctor a PP all reached 177,000 and 150,000 people. In addition, the registered network under the micro-Medical a PP, 39 health nets under the medical Assistant a PP and seek medical advice network under the question of a PP to become a rapid development, the transformation of mobile medicine prominent case.

In addition to the platoon battle, the problem of homogeneity of the business is becoming increasingly prominent. Many mobile medical a PP products in the product, service business model of the difference, as well as the user experience there is room for improvement.

In the case of business models, the main business model of online medical care now includes two major areas: individual users and corporate users. But for individual users of the business model, because the user pay habits have not yet developed, the profit effect is generally not obvious. The business is seen as the most promising business model in the industry, but there are few mobile medical companies that are really doing well.