Online education: How to "connect" industries with users?

"Connection" is a more friendly word than "subversion", more and more Internet enterprises gradually realized that the replacement of traditional industries is only a dream, the creation of ecology, the upstream, competing to win the traditional enterprises to take refuge in the mobile internet era is the practical play. Tencent has just held a partner conference in Boao, the same is the "connection" as the theme, emphasizing cooperation and win, MA issued an open letter, also stressed that Tencent is a "connecting" company, Tencent only want to do the bottom, "the above by the traditional industry itself to carry their own logic, to apply in their own fields, The space inside is infinite and we can't do it. ”

It can be seen that "connection" has become a hot word in the mobile internet era, however, this is not the exclusive vocabulary of web companies, and more and more traditional industries are beginning to "connect" as their own strategic goals. Which, education and medical, is widely regarded as two potential, is worth looking forward to the "connection" of the traditional industry, despite the high threshold, but in the performance of the venture market, capital is still very optimistic about these two industries, after all, they are more than hundreds of billions of dollars in the market size.

Compared with the medical industry, which is severely regulated by the State policy, the activity space of the education industry is relatively slack and the play is more diverse. Until 2013, China's education expenditure as a proportion of GDP has only just reached the international standard of 4%, but distance from the "national medium and long-term education reform and development planning program," The plan of 7%, still a long way to go. In other words, government support is limited, but the competition for talent will not reduce the intensity, according to the "wool out of sheep" economic principles, the gap in education is still to be borne by the family, which also constitutes a business opportunity to intervene conditions.

The extension of traditional education is based on offline classroom model, online education is the same as the "connection" of teachers and students, through the internet to solve the symmetry of both sides of the problem, namely a set of procedures in four steps: Find, match, teach and track, whether it is "BAT" in the layout of the industry, or the transformation of the traditional education giants, is to build a platform of ideas, as far as possible "connection" different participation role.

This can be said to be a Sino-foreign consensus. U.S. President Barack Obama is an acknowledged supporter of welfare, and educational parity is an important part of his campaign for voters. In 2013, Obama unveiled a connected program that covers the United States, pleading with American technology giants to offer special or free product support to provide civilian students with a more digitized and knowledge-based learning environment. Today, connected has received more than billions of dollars in funding, including Adobe's $300 million worth of software, and Apple is giving away an ipad to every student and teacher at 114 schools in 29 U.S. states, and collaborating with at& Telecom operators such as T and Sprint provide network support.

"Digital Literacy" is the educational problem that most Internet countries will face, and students who enjoy digital education will be better than students who are divorced from digital education, even if they have not much difference in the knowledge structure they acquire.

China's counterpart, from the education of the major, is an education group that was listed in the US New York Stock Exchange in 2010. The "Connection" it advocates embodies in two aspects of blending. Learn more than this March, the release of the e-learning large intelligent tutoring system, and in October, again upgraded in the PC end and mobile phone outside the new pad end, so that e-learning to cover more than intelligent terminals to achieve multiple-screen interactive digital teaching, which in China's online education industry is leading. And in learning the hardware, learning the same as Apple's practice, school education to teachers and students standard configuration e big pad, invest very big-this is also just learn the education "connection" part of the program, in the photo-solving and other mobile artifacts frequently out of 2014, learn to still think that the solution of shallow demand is not the root of education, Without the layout of the resource level, it is not conducive to the improvement of the overall quality of education.

The other side of the "connection" is to let quality education not become the patent of some people, and let more people "connect" to the quality of education. According to the view of the CEO Jinxin, Learning great hope to connect people with the Internet and education, in this strategic goal, relying on e-learning general to build "Off-campus" and "school building" two ecological systems. The former system takes the course auxiliary industry as the core, learning to realize the combination of on-line line and open the joining channel, and implement a series of merger plans at the same time. The latter system takes whole-day school as the main body, provides the omni-directional digital education service. Great Education CEO Jinxin believes that the significance of this is to allow more students in the classroom time also enjoy personalized intelligent services, enjoy high-quality education resources, to resolve regional differences, and ultimately promote the realization of educational resources are balanced.

The idea is shared with MIT's director of digital education, Sanger Salma, who this summer Sanger Salma a forum in the Tsinghua Science Park, on the theme of technological revolution and digital education, about why online education is so powerful that the industry's consensus is that many industries have been completely subverted by new technologies, The way of education has been almost invariable, the mode of teaching has not changed dramatically, so the rise of the online classroom platform can be regarded as a revolution in the field of education, which will change the traditional way of education for a long time.

MIT's approach is another "connection" attempt--it's also a platform for online classrooms, then to 5,000 of outstanding performance of each 6000 dollars scholarship, let them to MIT really some teachers teach the classroom, let the line and offline really achieve synchronization, while breaking the region for students to learn the barrier.

In this regard, China's education giants are also quite forward-looking. "The mobile internet era has changed the openness of education, changed the transparency of education, changed the sharing of education, and changed the global nature of education," said New Oriental founder Yu Yu, who was the "Liberation Education-Internet Education International Summit" recently. No longer confined to a classroom, a teacher, a period of time. ”

Big Education CEO Jinxin in the Summit forum, said that the integration of education and the Internet presents a different three stages, the third step is 3.0 times, is the Internet to connect all people and education stage, which is also the goal of learning the future. In the future, this integration will evolve more closely, from the now closed 2.0 stage of the O2O platform, will become an open, eco-style, it reserves of resources, including users, including the construction of different business areas, will be to more industries and areas to open to make it possible to connect everything, The possibilities for future development are limitless.

All in all, it is predictable that, compared with developed countries with mature educational resources, developing countries with scarce educational resources-such as China and India-will emerge with more play, with the words of educator Tao Xingzhi: "Education must be scientific." We must use the scientific method and continue to study it according to the objective situation. Moreover, the content of this kind of education must also contain and emphasize the natural science and social science, otherwise cannot advance. In the era of mobile interconnection, "connection" is undoubtedly a scientific method.

(Responsible editor: Mengyishan)