Online education in the eyes of 10 practitioners

December 23, Beijing Business Newspaper Education Weekly United North Business Institute of Commerce officially released the 2014 Education Industry Prosperity report, from the new Oriental, good future, the technology, ATA and other educational institutions of the 10 education practitioners attended the conference. What's the hottest 2014? Of course, it's online education! Therefore, the press conference "When education meets the Internet" as the theme, please 10 industry bosses from the traditional education transformation, Internet education entrepreneurship, investment and capital analysis to share their respective views on the Internet education. ATA: Transform traditional education with data analysis and evaluation system ATA is the world's only one by one to test for the main business of the company, for several years we have only to do one thing, that is to help the organizers test, to achieve the fairness of the exam. China has a very large test market, but the best test services should be fair, which requires scientific support and reduced human interference. 2014, ATA and I personally invested in a number of projects, such as sinks, Shark Park, and some other educational or non-education companies have worked together, such as the Institute, LinkedIn, New Oriental and so on. 2015, we will continue to invest, ATA is preparing to invest in English and abroad to study English education companies associated with, of course, is based on Internet product form. ATA in making investment, we consider everything is how to improve learning efficiency through the Internet, data analysis, evaluation system, etc. In any field, the advantage of ATA is the use of data analysis to change the inefficient, dreary learning behavior of traditional education. 2015 is more important for ATA, our well has been hit, we are waiting for the water. 2015 when we were looking for a project, we had to make every bureau that had a good result. Data analysis and evaluation to promote online education progress, no matter in which field, through the data to help students find their own weaknesses, improve efficiency, are very important. New Oriental: Investment logic is to create education ecological chain New Oriental is the first listed in the United States education enterprises, from studying abroad, has expanded to primary and secondary schools, early childhood education and other business, the cumulative training of nearly 20 million students. In the Internet age, how to improve the efficiency of learning, new Oriental also face new opportunities. The future development and layout of the new Oriental can be summed up as "four circles", which are the O2O circle of the ground education circle, the force pushing line and the online combination, to build the 0-80-year-old educational industry ecological circle and the investment and acquisition circle. In the field of education investment, the new Oriental also has a lot of action this year, we find that when we invest, it is impossible to find a company completely unrelated to the new Oriental business, from children's English, to K12 's excellent ability, to the university level 46, to study abroad examination, after returning to employment, has formed a closed loop, therefore, The layout of the new Oriental "four-ring" is based on the whole great educational ecological chain. Of course, in this ecological chain, we will do our best to do fine. As a teaching product, online education will eventually return to the core of teaching quality., we also hope to explore more possibilities in improving teaching quality. The: investment is complementary to existing business the technology in the United States listed this April, the main business is vocational education, since the establishment of 2002, has been insisting on vocational education. Vocational education is actually a very big concept, so far, we have been employment-oriented, because in this area of customer demand is more clear, whether it is the field of it, or the pan it field, non-it areas, we always adhere to the employment-oriented vocational education. This year is called online education, the technology from the current stage, or mainly the main business. Before, investment and cooperation is not our focus, even if there is no special effort to do; but now the market, there are some resources to do integration, so will also look at some projects. However, when we invest, we should consider more from the complementarity and integration of the main business. Because the market of our main business is still very big, and the growth situation can satisfy even exceed investor's expectation. When we look at a number of projects, but also focus on whether the main business to form a complementary relationship. In the financial field, the technology will have some new cooperation, do not exclude themselves to do, because customers have such a demand, including some banks, such cooperation is also to provide customers with loan tools to provide customers with financial subsidies to achieve customer career development and employment. Hua Map: The advantage of traditional education is to understand the nature of students ' Huatu education is also to do vocational education, is currently the country's largest civil servant training brand. Now in the face of the Internet, we are also slowly seeking to change. For such a vocational education enterprises how to deal with the challenges of the Internet, Hua Map education involves a full range of adult vocational education, the number is very complicated. Vocational education is divided into two categories, one is the examination training, belong to just need, a class is the qualification examination, such as builders, accountants, in different areas, the practice of Hua map is not the same. Whether it is teacher training or civil service training, the current three pieces of Hua map is ground training, books, school, but at present our profit point and turnover of the main body from the ground. The advantage of traditional education enterprise is to know more about students ' learning characteristics and habits, but our disadvantage lies in the inability to measure students ' learning behavior, loopholes and advantages and disadvantages scientifically by means of precise methods. For instance, if there are 30 students in our class, they have a good foundation I do not know at the beginning, so need the first stage of evaluation, the teacher as long as the students stroll around, do a problem, know the approximate level, but further can not be done, only through technology to solve these problems. What is the advantage of online education, that is, students in the entire learning process can accurately grasp the characteristics of each student's learning, to better help students improve scores. In addition to our own business transformation, we have created online education programs, such as learning to learn. For the main Hua map education, we hope that it will be transferred from the new Sanbanxi to the motherboard or gem; for the newly established learning education, I hope that the next two years in the new Sanbanxi listing, and then passGo over the curve way to the motherboard or gem.