Online education needs to squeeze out bubbles

Recently, China's online education market is lively and dynamic. First online education and network Learning Summit this week, a a-share market a few of the relevant concept stocks rose. At the same time, a career online education platform called "Geek College", which won 22 million of billions of dollars after just 7 months on line, has once again convinced many online-educated entrepreneurs.

However, a good at the same time, there are diametrically opposed tunes. Two of online education sites rooted in K12 (the basic education stage)--ladder nets and the good web--built by renowned internet entrepreneur Gong The recent spate of layoffs and shutdowns, in less than a year on line, has become the "bullet" in China's online education market fire. This shows that hot money surging online education market, although Porang, but also all over the traps.

At present, China's overall education industry, especially online education, a lot of entrepreneurial opportunities. The structural imbalance of talents, the reform of a series of educational policies, the dividend brought by the child policy, the low age of study abroad, the attention paid by the parents in the two or three-line city to extracurricular education and so on are the factors that promote the expansion of the education market. In fact, for the whole year, the average number of new educational start-ups in the country has 2.3, mostly online education start-ups. The 2014 Blue Book on Education also noted that companies that provide training services to consumers through the Internet are developing rapidly, but only 17.12% of the market share.

China's online education market has expanded significantly in recent years, with a growth rate of more than 30% per cent a year, up from 160 billion trillion yuan by 2015, according to forecasts issued by authoritative data agencies. Under such a backdrop, countless investors have been coming in, and the online education companies under various banner have sprung up. Many entrepreneurs even in the market segment unclear, business model unclear, the way the profit is vague, "without hesitation" to start burning money. Many experts have begun to predict that many of these online education companies may fail at the end of this year or early next year. And the last surviving, will be those who have been squeezed out of foam, waves after the sand enterprises.

Education industry is different from most other industries, the need to really attentively to do their own content to do a solid, more pay attention to "conscience." Likewise, online education is definitely not an industry that can be accelerated.

From higher education, primary and secondary education, to vocational education, examination training, only really find the entry point to meet market demand, can consistently through high-quality products to attract users, to avoid their own bubble like to be squeezed out of the market.

(Responsible editor: Mengyishan)