Online education reform begins with study abroad?

Thankyou, winning, I am a study party ... Online education in the ascendant, many projects have chosen to study related fields. Change, will first start from the field of study? The film "Chinese partner", into the East Green, Mengxiaojun and Mr Wang catch up with the tide of Chinese study abroad, in the old plant to "new dream" step by step, this is the new Oriental and then that a group of training institutions portrayal. Even today, study-related business (intermediary + language training) still accounts for a considerable proportion of the new Oriental business. Online education prospectors aim to go abroad, first because the market is big and the profits are high. According to official data, the number of students studying abroad in 2012 was 399,600, compared with 2011 59,900--2009 years, the annual growth rate of overseas study abroad was 5 to 60,000. The 2012 study Abroad report published by China Education Online shows that the market of studying abroad was 1500 to 200 billion yuan last year. Often tens of thousands of yuan of language training and intermediary service fees, high unit prices to ensure high profits, for startups, not only easy to do cash flow, but also to reduce the price to attract students from the space. In addition, the form of proximity may also be a reason. The traditional institutions themselves play an intermediary and agency role in the study of consulting and language training. And the network is a lower cost, more efficient intermediate platform, so easy to be introduced into the service, "study abroad app software" I was studying abroad party, said the person in charge. "I am studying in the party" practice is, teacher-student matching plus curriculum design. As an intermediary, first of all, to absorb some teachers, to provide the design of standardized courses and teaching materials. Through some channels to collect students ' needs (that is, orders), the teacher-student matching. First Class free audition, student satisfaction payable to the class. The course price is about 20 percent-50 percent of the traditional institutions, and can be dismantled (such as hearing, writing separate classes), the full of the teachers. Another early entry to the run-off net, the game is completely different. Search run-off nets, high-frequency words include O2O, education, Taobao and other fields. Where have you been? Vice president's winning net CEO Dai also wants to go where to transplant to the education field: make full use of offline education and training resources, realize network traffic, namely O2O (line to line). Education and training O2O who want to do, Baidu has become the biggest winner-education institutions are Baidu's second largest advertisers, the first is the controversial medical care, tourism can only be ranked third place. Run-off network through the O2O chain, is a set of recommendations based on test evaluation system, students can submit some basic information online, the site through the algorithm to give the corresponding evaluation report, and recommend appropriate educational products, and to complete the study offline. Have to do the flow of business, have to do content and teacher-student matching, point of difference. But studying in the business, new ideas may take a long time to precipitate and test. A parent's point of view is very representative, "the Children study, including the total amount of upfront expenditure hundreds of thousands of, is a very large family expenditure, trial and error costs too high, or prefer to choose the brand organization." And the new model if Word-of-mouth marketing, many students are "opportunistic one", do not have a strong continuity in the field of K12, how to turn Word-of-mouth into a continuing source of students, is also a learning.