Online Education revolution? Take care of the traditional institutions first!

In the past two years, "revolutionaries" who claimed to use the Internet to subvert and reshape traditional education have spawned a wave of online education. The online education model is also a variety of moments that have overwhelmed the bosses of traditional institutions. In fact, online education is not unfamiliar to the traditional training institutions, only the previous more product forms are school. Compared with the emerging online education model, although the appearance of "soil" some, but the income is real. Therefore, it will take a lot of time to get through the schools and not to subvert the large traditional institutions. First look at the leading enterprises new Oriental data, the new Oriental online revenue has climbed, the growth rate is staggering. New Oriental CFO Shedong has revealed that the 2011 fiscal year revenue billion, 2012 income exceeded 200 million yuan, accounted for from 3% to nearly 5%. As of December 2012, the new Oriental online site has more than tens of thousands of individuals registered users, mobile users more than 2 million people. Learning and thinking school income accounted for about 3% of total revenue, that is, 40 million yuan. Public information shows that since the 2009 on-line, learning and thinking school has covered 200 regions in the world, with more than 200,000 students. According to know more about the network, the Civil Service examination and training institutions in the last year's income also more than 40 million yuan, postgraduate training institutions across the exam is close to 10 million. Judicial examination training institutions, vice president of the South Korean friendship has also revealed to the network, schools are the most profitable business, but the specific data has not been disclosed. There is the earliest domestic business school business (101 schools), and its main concept of the listing of Hong Cheng Education, 2012 network degree education income of 63 million U.S. dollars (about 400 million yuan), one-season paid trainees 200,000. Another old school Chinese accounting School also has good results, is Pao 2012, including Chinese accounting school online income of 40.28 million U.S. dollars (about 254 million yuan). However, unlike traditional training, due to the limitations of technology and service thresholds, the market concentration of schools is relatively high, according to the interview survey, the 2013 National schools market in 6 billion, although the proportion of the overall training market is still very low, but also a very good figure. Do not know how online education companies understand these numbers, is the opportunity or the threshold? (Multi-Knowledge network Zhang)