Online education to open bat mode to end a short entrepreneurial period

Penguin June before wrote: Tencent to cut into the http://www.aliyun.com/zixun/aggregation/15621.html "> Education market." Subsequently, a number of online education practitioners find Penguin June, have been called the pressure Alexander, through with these practitioners to communicate, penguin June found, Tencent opened the education model, China's online education is officially the end of a short period of entrepreneurial, and finally opened bat mode.

In view of the current situation, although the bat Tencent in the online education is the latest, but the most advantage, why say so? Listen to me one by one parse ha:

1. Tencent to do online education more accurate saying: QQ group teaching open teaching mode.

Tencent into the online education, in fact, the QQ group long-term observation results. At present, the market situation is, the commitment of students, teachers, parents three-party communication is not what Renren, Campus BBS, but QQ group, which is mainly divided into three types of aggregation:

(1) Small and medium education institutions, individual lecturers are through QQ group to maintain student relations;

(2) Large and middle schools, almost every class has its own QQ group;

(3) Parents and teachers will also be clustered in some QQ groups.

Tencent through the QQ group, the Chinese netizens are interested in online education of people to separate the precise. So, Tencent is now doing education classes, in fact, has given enough to the entrepreneurs face.

Penguin June also learned that, for the supporting QQ group teaching mode, QQ Group will add group payment mode, in order to form the QQ group online education closed-loop scene.

The initial assumption of this scenario may be: Student payment, access to classes in an electronic classroom; After class, continue to discuss in the QQ group, educational institutions can also be in the QQ group to do CRM, improve the student's continuation rate.

Of course, this is only a preliminary idea, as long as the whole model run up, a variety of rich use of the scene will come out.

2. Tencent's education is certainly not amateurs.

An online education practitioner said that Tencent was in fact able to enter the market earlier, but now is only more ready, QQ Group open teaching mode to release the signal is very strong.

According to Penguin June understand, Tencent is late for one reason is not want to self research products. In this year, Tencent spent a lot of effort and specialized in electronic classroom communication class network to negotiate shares, but the final transfer network to choose the flow distribution more advantages of Baidu.

Therefore, Tencent can only choose by SNG (social platform) based on QQ Group research and development of their own teaching products. In this respect, penguin June's view is that SNG is the most reliable Tencent incubation strategy of the Department, such as wide-point, such as Tencent Cloud, has created a huge momentum, so no need to worry about Tencent's lack of stamina education.

3.BAT have to rob the platform for this opportunity.

Was stolen by the Baidu class, Tencent QQ Group teaching model, Taobao students to develop their own teaching tools, are from the platform into the market, why is the teaching platform?

One practitioner says that for online education platforms, teaching tools and the platform behind them are more important than payments. Like doing e-commerce, can not have their own payment channels, but must have customer service, logistics support.

Especially for BAT, the teaching platform is more important, because the line education market is still in the initial stage, for bat any one, did not get the absolute right of speech, at this time who mastered the user resources, who seized the opportunity.

In many online education models, electronic classroom is the easiest to grasp the user resources, the most easy to form an ecological. Because the teaching tools and platform are not only involved in the user's use of the platform, but more importantly, the transfer costs of educational institutions.

And over time, the cost will be higher. Once an educational institution begins to use one of its teaching platforms, it is almost impossible to migrate all students to another platform in a few years, and can only become part of a huge ecosystem.

An example is the Game Voice market, Yy initially just occupy the opportunity, but it has become a QQ group has not been able to shake a market, until YY hatched a Nasdaq listed companies.

4.BAT together, YY education is hardest hit.

However, bat all to do online education, in fact, yy lying gun most, for several reasons:

(1) yy volume is large, not encircle bat thigh.

(2) YY has been positioned in the teaching tools, in the platform construction is relatively backward.

(3) YY has been telling the story of YY education, and foreign investors believe that almost every analyst meeting will ask YY education.

Of course, the actual situation is YY education has never been done, reason why no one went to the Internet café to distribute new Oriental leaflets.

5.BAT who has the most advantage.

Online education this piece, bat although all have to do a closed loop, but the entry points are different. The current situation is:

Baidu is a natural knowledge distribution platform, do online education has the advantage of the first. Education institutions almost have a good relationship with Baidu, Baidu's current play is to create a middle page, the flow of traffic in their own platform, and then derived a variety of business models.

Tencent's advantage lies in the fact that the online education practitioners almost all the communication needs, platforms, institutions, sellers, buyers in the QQ system, so Tencent needs to create is the consumption scene, that is, we see the QQ group teaching mode. Another variable is that Tencent has obvious advantages on the mobile side, so Tencent has a long-term advantage.

Ali's advantage lies in a natural trading platform, and the teacher and students are simply sellers and buyers, so Ali easy to gain advantage in the trading link. But Ali's disadvantage is that, whether the flow or business model, are significantly weaker than Baidu and Tencent, and the payment link is in fact very easy to bypass. So, penguin June feels that Ali may be the most disadvantaged in the field of online education.

(Responsible editor: Lu Guang)