Online education vertical subdivision falls into the top two hegemony situation

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This article is a very beautiful online education series sixth.

The electric business industry fresh electricity business has become the hot field, the hot and fresh electricity business is now beginning to quiet down, so for today online education will also be able to go back to its path. Online education and expectations are in the next 3-5 years of investment, New Oriental Yu proposed the future training industry will form a "64 open" judgment, he said: "Now the ground education is about 90% of the market share, online education accounted for 10%." In the future, ground education will account for about 60% of the total training education, and online education will account for 40%. This shows that the impact of online education on the education industry, then in the future investment, throughout the online education industry, suddenly found that is now plunged into the two hegemony situation, OH is the vertical field. Below let Jia Lang with everyone to take stock.

Civil Service Training field: Traditional education PK Online education Hua Map School PK Ape Question Bank

Under the observation of this article, the online education of public service does exist the competition between tradition and online education, and the result of analysis is the particularity of civil servant field. We all know that in this industry has been at the top of the two institutions: Hua Map Education and public education, their annual investment in the market so that countless small civil service institutions are either transformed or forced to shut down, resulting in the market now two alone big situation.

And the Ape bank Zhangxiaolong is also coming out of an institution, this is bound to cause the ape question bank with two traditional institutions to fight, in fact, the Chinese public figure in a few years ago began online education input, school is basically 2011 set up, but the result is because of operations or other aspects of the market can not be pushed up. is precisely the low ebb time, the online education fire, a time to change not to, let the ape question questions to invade, so the actual two strong is three strong.

In the current field, the latter is difficult to fall into their struggle to go, the Monkey Bank entry is to play a time lag, coupled with a wide range of publicity caused by the situation. And they no longer allow other institutions to enter because it is difficult to split their profits.

Language training: Shanghai PK New Oriental Online

With the advent of the online education trend, the net and the Orthodox education have become the biggest beneficiaries, but for the traditional education, it is undoubtedly a heavy blow. And according to the number provided by the network, 2012 the company's overall revenue scale of billion, the net business accounted for the total network of 40%, the other two major business platform and advertising revenue accounted for 40% and 20%. Among them, net pay user 1.5 million, nearly two years of income growth rate of about 150%. In 2012, the new Oriental online paid subscribers more than 200,000 people, income over 200 million, but its online education revenue is less than 5% of total revenue.

From the above two 2012 data, see only the new Oriental online, but for 2013, I predict will be the data superior to the new Oriental. Without it in the same environment, occasion tend to live better than others, and faster, and the network this year also completed another round of capital injections can see the domineering. So for new Oriental online, 2012 years only accounted for 5%, especially last year's situation is that online education as a whole is depressed, the nets are forced to face the choice of survival, then in the next year's plan, the new Oriental Group estimated online education will be reduced, and the result is slower growth, compared with the net will grow a little bigger , of course, this is the forecast of this article, as for the 2013 data is still waiting for 2014 years after the arrival of the published data.

Of course, the net or the new Oriental online are biased in English training, and the market there are IELTS, EF, Wall Street and other training institutions, but online education this is not how much they figure. It can be expected that 2014 years will be a large number of language institutions are stimulated by the network to open up online education, the future of the language market competition can be imagined.

Extracurricular education: Learning the PR of education

The major education is the listed company in the extracurricular education institution, which has the similar market environment with the new Oriental. And in online education, I read some of the information and the official website introduction is rarely mentioned this piece, obviously for this piece is still low-key or not much investment, the reason is put here just because the listing, this condition is too strong.

Good future education is the predecessor of learning and thinking of education, learning and thinking of education in order to adapt to the Internet, the use of renaming action. And the new good future group will be positioned as "a company that uses technology and the Internet to promote education and progress", to realize the integration of traditional education and online education, and to create a better learning experience for children through the implementation of Multi-Brand development strategy, continuous innovation and breakthrough. It is obvious that the good future in the field of tutoring in the online education in the forefront, extracurricular tutoring inside the top two is actually a strong in the lead, while others are still in the mode or growth, not enough to threaten the future status.

Tool-Type Online education platform: YY PK QQ

When it comes to tool platforms, there's a puzzle. What is a tool platform? Simple understanding is not to assume the electronic business nature of the platform, whether it is Taobao students or Baidu education is actually a type of electronic business online education platform. For the tool-type platform, the current two strong, no doubt, YY and QQ-oriented. Online education platform inside, QQ is quite regret to give YY opportunity to grow up, wait until more play YY listed, this killing war, QQ can not go on, and sad to receive two points in the world.

More play YY development is really a good opportunity to grasp the 2012 online education is not high, if it is in 2013 this situation, it is easy to be the QQ was suppressed and have to face the difficulties of survival. About analysis yy how with QQ Rob Market, I also not much analysis, online article a lot. Here just want to say a cliché: The giant is not omnipotent, do it can not be taken into account or fall single field, you can also recreate a yy miracle.

Accounting field, a strong lead: China Accounting network

Chinese Accounting School is a long distance education (the United States NYSE listed companies, stock code: DL), one of its well-known flagship brand website, the Chinese Accounting School is currently the authoritative, professional large accounting distance education website. And China School is a Chinese online education listing platform only a few, especially visible in this area is a leader, and it seems that a lot of accounting schools are relying on the platform for training, did not form a platform of their own. And there are also relatively few, so this field is actually a strong alone big.

The future of online education is to take the path of vertical, after survival, it is estimated that the transformation will be bigger platform, which is the direction I see now. Only survival is everything, how much can survive in more than 300 online education, and according to a data, capital favored investment only 60, just in line with the 28 law. 28 law is to survive, then the final profit is the three strong, other estimates are mainly deficient.

This article is the Internet commentator, the Electronic Business Observer, Education Network Marketing experts Huang original, Exchange micro-signal: wo8013520 Education Elite Exchange 8 groups: 143311349.

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