Online education will continue to warm up in the 2013

Absrtact: No one of China's network education enterprises is the model that can be validated successfully, nor is there a real core competitiveness and barrier. Not long ago, the well-known angel investor Xiaoping in the "online education two years later may be as popular as the electric business," said: 2

None of China's online education companies is a model that can be validated, nor is there a real core of competitiveness and barriers.

Not long ago, the well-known angel investor Xiaoping in "online education two years later may be as popular as the electric business" said:

Online education in the 2013 will continue to heat up, although the non-online education will continue to develop, but the future must belong to online education, now it seems that online education is still waiting for its outbreak point, but the future will appear a company, like the electric business of Jingdong. 5 years ago I heard that Xu 50 million voted for Jingdong, it was strange, in my opinion it is a small shop, but you see 5 years after the current Jingdong. If you say that I do not feel in the retail industry, but for education I believe I have feelings, I think 2013 may be a change in the learning habits of people, perhaps 2014 years, or 2015 years, people online learning, like the Internet is now the popularity of shopping.

Xiaoping Teacher's point of view immediately aroused the "Why is online education in the next two years to usher in the outbreak? Will it be as popular as the electric dealers?" And "When China was born Khan College", produced dozens of answers, new Oriental online Vice President Panchin in his answer to an interesting industry view, he said if the online education analogy to the electric business industry, then the real outbreak of the market does not seem to wait for online education "Jingdong" appeared, but also a few "Taobao" The same role. Hopefully, the discussion of these online educators will inspire more people.

The following is the view of New Oriental online Vice President Panchin:

First of all, I believe that the 2013 online education will continue to warm up, which is from the 2012 China-US online education financing cases can be judged. But I don't know how long this is in the future of online education. How does the definition of "belonging", the share and the number of trainees exceed the traditional education? It is impossible to judge by my imagination. If there is a greater share, it is inevitable.

Why am I so judgmental? Because I don't think it's possible to artificially put the traditional face-to-face education and online education against each other, there is an alternative relationship, but the two may more exist in the cooperative relationship. The definition of a proper noun is "mixed learning". I believe that the biggest market in the future lies in hybrid learning. Of course, I also believe that in the development of the hybrid learning model, the more profitable is the online education company, but not necessarily the company in the existing market.

Will the online education industry have a similar company in the future? First of all, 2007 Jingdong Capital is 10 million U.S. dollars, not 50 million (whether it is RMB or USD). In fact, after taking this round of investment, Jingdong Duandun 2009, and today's capital has to continue to add its own vote. It was not until 2011 that the capital was heavily funded. This is not only because of the good development of Jingdong, but also because of the trend of the electric business industry, almost a power business enterprises can get very high valuation and financing. Jing Dong is one of the leaders, I do not deny.

Through this we can see that if the online education industry to appear in the size of Jingdong, there is a very important condition is to enter the market enough players to enter enough money. To the advantage of the tide. I can only say that it is possible to do so. Because look at each industry, there will be Giants, oligarchs and even monopolies of enterprises.

If the take-off of the Beijing-east is the first round of financing in 2007, then 1.5 billion U.S. dollars to 2011 financing, after 4 years of development. 2011, is also a big explosion of the electric business era, so that the popularization of electricity to millions of households. Compared with the online education industry, the existing enterprises to achieve the status of Jingdong if it also takes 4 years, then it will be 2017 years. However, we can not forget that the popularity of the electric business industry should be worshipped Taobao, Taobao was founded in 2003. Although Taobao has long been developed, but Taobao to promote the development of China's electricity business and popularization is not until 2010, 2011 only to see the power.

But does the online education industry have Taobao? Electric dealers sell goods that are off-the-shelf, but online education is not a commodity that is offline. Even if the teaching of the offline teacher is recorded in the synchronized classroom, there is also a product manufacturing process. What's more, online education is far less easy to deliver to students. Therefore, I personally think that this popularization cycle will be longer than the electricity quotient.

As for Xiaoping teacher said 2013 years will explode a change people study habits, which I really can't judge, I can only say that the existing online education companies have no one I can see the change in the habits of things ... Of course, it also includes several online education companies invested by Xiaoping teachers. If there is such a thing, perhaps still in the process of secretly research and development ...

The question of what to do online education business practitioners should do. I think one is for the traditional education institutions to enter the field of online education, the need is to become familiar with and embrace the internet, mobile Internet as soon as possible, one of the traditional Internet access to online education, need to be familiar with education as soon as possible. There are several issues to be addressed:

First, pure internet people do online education entrepreneurship The biggest short board is not understand education. Therefore, the founding team must have knowledge of teaching people to participate in order to help understand the whole process of teaching and learning user behavior, to build a more fit education needs platform functions. If there is no deep understanding of the retail people, can not achieve Taobao, if there is no deep understanding of teaching people, it is impossible to achieve a platform for web-based education.

Secondly, the teacher's credit evaluation system. Taobao copy of the goods to the real evaluation is certainly not, everyone to the teacher teaching is very subjective judgments, almost difficult to have a unified evaluation criteria. It is also necessary to establish an objective evaluation model based on data tracking and mining in teaching. Perhaps the teacher does not need this, but the platform after all brings together more is waiting for fame teachers, they need, of course, students need more.

Third, the quality of teaching and the effect of the problem. This is actually related to the 2nd, online education Whether you do the Consumer-to-consumer or the model, the core must be resolved to ensure that students learn. Even if you do the platform, also need to consider this point, rather than simply sweep the street to find a teacher to record the video Bob. How to solve the interaction of network education, personalized learning, self-learning management and so on, should also be the responsibility of the platform side, otherwise, the word-of-mouth effect of the obvious education and training industry, it is difficult to ensure the sustainable development of the platform.

At present, the domestic network education institutions in the replication in the United States rising MOOC (massive open online courses) new network teaching mode, basically only copied short video, mobile learning and other surface Kung Fu. But this is not the core of MOOC, ultimately, the final look at the students in the learning process and the effect of learning. In this regard, the United States MOOC educational institutions in the process of groping, our replicators and researchers are more lack of reference to the success of the direction, not to mention the great differences between China and the U.S. education, how to copy and how to innovate? This is a huge problem. If the perfect integration can be achieved, it is bound to establish its own core competitiveness and competition barriers.

One investor once told me that none of China's online education companies were a model to be validated, nor did they form a real core competency and barrier. I have a deep belief in this view. The development speed of the old domestic Network education organization lags far behind the whole Chinese Internet development, also basically did not establish own strong enough moat, the newly entered network education entrepreneur can establish own moat?

More and more people say that now ushered in the network education of the spring, I would like to say that even now is really the spring of online education, but also just early spring March germination, but also very fragile, far from bear fruit.

For more exciting discussions on online education, see the questions:

Is it possible, as in the case of Khan Academy, to allow students to develop at different speeds and to become mainstream in the future by replacing the current system of grade-differentiated students?