Online education fire and Ice

"Chen Lilu/Titanium Editor," the source disclosed that the victory of the new education-from where the original network Vice President Dai jointly created and as CEO, with online and offline education business-is with Tencent, Sina, NetEase and other companies to discuss investment. This is the following Tencent's intention to invest in the course network, another online education financing case. Last July, the ITunes U App had allowed any teacher to post teaching content. Further, Sina, NetEase, Tencent have launched a public class, micro-classroom similar network education (content originated from itunes U). In the course of this article, March 7, Bill Gates at the South by Southwest (SXSW) Spring convention in Austin, said that digital video platforms such as tablets, smartphones, E-book readers, electronic textbooks and YouTube play an important role in changing the way students learn. Whether in the kindergarten stage, or in the high school graduation and university education stage. "The integration of online textbooks and video has broken the boundaries between teaching and evaluation to some extent, and eventually people will consider whether textbooks should be digitized." Gates also revealed that the current U.S. market for technology content, services and back-end infrastructure for schools is about $420 million trillion, and that the market will reach $9 billion trillion in the future. The core of education is knowledge. and knowledge can be digitized and data-typed. This is one of the most suitable industries for Internet transformation. There is no doubt that the world's elite have begun to exert their own online education, which makes 2013 years of online education a hot topic. The media also cheered. Unfortunately, though, China's online education is also booming, including Dai and founder Shanhaiyan of the former century, who have been engaged in online education, but because of the Chinese education system and other reasons, this trend is still difficult for China to break through. What are the forces driving the online market, and what are the barriers to China? Titanium Media for this interview to understand, and comb and analysis. International online education market development, maturity of the different stages of the first stage: MOOC (massive open online courses) 2004, Khan College (Khan Academy) was established, the mission is "a free world-class education For anyone anywhere "(providing quality, free education to all people around the world). It was originally just founder Salman Khan to remote help niece nephew to learn and produced some instructional video published on YouTube, because the release of the content received a warm welcome, Salman made persistent efforts to make video, 2009 simply quit the original analyst work, Full time running up Khan Academy. May 30, 2007, Apple announced in the itunes Online store (www.itunes.com) launched the Itunes®u zone, dedicatedReleased free materials from top American institutions such as Stanford University, Berkeley, Duke University and MIT, including handouts, language courses, experiment cases, sports highlights and campus profiles. The project now covers more than 2,500 public and thousands of private courses in more than 1200 universities and colleges, 1200 K-12 schools and school districts. By March 1 This year, Apple announced that the iTunes u content download has exceeded 1 billion times. The first of these two models, can be called MOOC (massive open online courses), that is, the course video, courseware, reference materials published online. But because these courses are often only "content", lack of further communication and feedback, there is no homework and correction. So many web-based courses experience far less than the school teaching. Second Stage: Network interactive teaching some Web sites that were set up last year: Coursera, Udacity and edx are trying to overcome the MOOC shortcomings. New online education has sprung up and has grown in recent years. In the fall of 2011, Stanford University pioneered an experiment that allowed more than 100,000 students worldwide to learn their online courses free of charge. MIT launched MITX in December 2011. In January 2012, Stanford's CS Professor Sebastian Thrun founded Udacity. Other Stanford professors set up Coursera in March 2012. May 2012, Harvard and MIT jointly launched EdX ... Coursera 4 months after the launch, the number of students broke through 1 million. Udacity on the thrun of an AI class enrolled in the number of students exceeded 150,000. The number of students in the first formal courses in edx is over 370,000. Meanwhile, in April 2012, Coursera was awarded a 16 million dollar seed investment and 6 million more investments in July. In October, Udacity received a $15 million dollar round of funding. Titanium Media Summary: According to a 2012 annual education and training industry venture Capital report data show that 2012, the world education and training industry in the financing case of 67, in 23 sectors ranked 8th, of which the United States 46, China 12, A total of about $632 million trillion in finance, the average financing limit of 10 million U.S. dollars. As Gates says, online education will become even hotter in the 2013, as education is fully digitized. China's online education: The southern Orange in China, in addition to the old educational institutions of new Oriental, learning and thinking will be online education to expand to the online, more than a network of nets, teaching nets, chalk nets and other new start-up companies have been established. Multi-bay Network is a little different, he is more like sharing web sites, more sharing. At the beginning of 2013, Century Jia Yuan founder Shanhaiyan resigned the century Jia Edge CEO into online education, she said on Weibo "this is a thriving market!" Sooner or later, the Internet will clean up the traditional education industry.。 No one can deny that the market is thriving, however, after comprehensive research and analysis, titanium Media editors do not agree with the current online education in China to "clean up the traditional education industry", provided that the "traditional education industry" is defined as the school-centered education system rather than the outside training institutions. Why? It depends on the three-way pass. First off: "Test-driven" drive difficult to reverse first look at overseas online education. Building a virtual online Harvard University, which is the ambition of the Minerva project, has established a 4-year system, like a traditional university, in which students continue to study in new countries and cities in addition to their first year of core courses in their own country, Requires mastering at least two foreign languages to graduate successfully. EdX and Coursera, based on the resources of traditional universities, have great resource advantages and can provide all courses teaching which covers science, humanities and social sciences. Even without school support, the teaching videos produced by Salman in Khan Academy include mathematics, History, Finance, Physics, Chemistry, biology, astronomy, and so on. Compared with the content of online education courses in the United States, China's online education is very monotonous focus, more for industry certification, professional examinations, employment training, etc., which is also known as "just needed" products. It is hard to say whether such a course is an initiative of an educational institution or is actually done by a market driver. Biography Network founder Wang Haiming originally invited a group of teacher from Haiding District for primary and secondary school students, but soon found that the effect is not good, primary and secondary school students in the online classroom learning habits, parents are not willing to let their children learn online. Six months later, Wang Haiming adjusted the network of users--18-35-Year-old, willing to accept online education and can decide to spend their own people, it seems that no online agency to make their own "online university", we found that the subdivision of the area is more easily recognized, Especially in such a strong atmosphere of exam-oriented education in China, whether it is in primary and secondary schools or universities in the English examination level, abroad education, and even the civil service examination, job title evaluation, with a strong "test" brand. Taking language learning as an example, as the demand for more people to go abroad, the online IELTS, TOEFL and other courses of tuition fees have also gone up, more than three thousand or four thousand yuan a period, Chen Guangtao has said: "China's casual education industry, such as IELTS, TOEFL, GRE, at least can support one to two listed companies." "Compared to the high cost of online tuition, online education is relatively inexpensive, can attract a part of the language base is not bad at the same time more conscious students." In the online education enterprise, which has already completed the Angel round financing, the online language training enterprise is also the subdivision area which obtains the capital further investment earlier. Online education in China is still in training. Second: Difficult to copy business model Shanhaiyan that "the Internet will soon be cleaned up and recycled in the traditional education industry", in the United States, online education has indeed touched the reform of education, otherwise,Universities such as Stanford, Harvard, MIT, and Princeton are unlikely to participate in the emerging market. In June 2012, the University of Virginia staged a disturbance in the board's dismissal of the headmaster on the grounds that the headmaster's reform was ineffective and did not actively attempt online courses. The upshot was that both sides made concessions, the board recalled the headmaster, and soon after that the University of Virginia joined the Coursera camp. The impact of online education on American education is evident. In addition, Coursera also explored the introduction of two business models. The first is to sign agreements with companies to provide employment services to students, and several companies such as Facebook, Twitter and Appdirect have signed deals with Coursera. The second is to charge students by awarding cooperative college certificates, which the University of Michigan has now joined. Coursera's two business models, which can get a response from businesses and schools, mean that its online education is recognised by American society, and we wonder if these two business models can be transplanted to China? The answer now seems to be negative. The first is the lack of content, the university is a comprehensive learning environment, the current online education institutions in the name of "just need" to avoid the lack of their own teaching, catering to the pursuit of money. Secondly, the quality of teaching needs to be improved, especially in the UGC mode, how to screen out the best teaching materials, all need a process of exploration and accumulation. From this perspective, if online education institutions still play their own, continue to "just need" curriculum, can not directly stimulate the interests of schools, can not attract schools to work together, then the impression on online education institutions will be difficult to break away from the "training institutions" the meaning of the words. Third: Democratization of education is the soil motivation to "change the world" or "Get rich first"? The early rise of online education is not a result of commercial measurement. It is the dream of many philanthropists and entrepreneurs to promote the democratization of education so that more people receive quality education. For example, a long time ago, the Gates Foundation has carried out some educational reforms in the United States, and that direction continues to this day. The founders focus more on whether online education can benefit more people than commercialization. Therefore, "free" is one of the characteristics of many online education in the United States, such as Coursera, Udacity and EdX. In the TED issue of what we can learn from online education, one of the founders of Coursera, Daphne Koller, introduced the goal of Coursera's inception: to take the best courses from the most instructors at The best universities and provide it to everyone around of the world for FreE (for people all over the world to provide the best education for the best universities for free). And it's hard to see the spirit of public interest in China's online education. For many start-up online education companies, pragmatism is more important. Some people think that the biggest problem of online education is that a group of people doing Internet education, do not know whether the Internet or Internet education. However, in the Titanium Media editor, it is not important who is doing online education, it is important that he is in the end with what kind of mood in education. If only to follow the trend, or because the threshold of education is very low, then "decade Bainianshuren" Such an education spirit is bound to be "money first" of the commercial spirit replaced. Not that the business model is unimportant. It is said that education is the first social service industry, its values, it conveys the spirit, all determine the education of the profit model, can only be in the service, with additional value-added to achieve commercialization. If the user as a direct commodity, ultimately can not be a big education, and can not obtain sufficient commercial income. If you rush to "get rich first", "seize the opportunity" way to do, of course, can also stand in the trend of the "Tuyere", and then fly up. But if the leaders of online education just embrace a kind of nuggets mentality, and cannot adapt to the slow pace of education, there is no incentive to move forward, not to mention the subversion of traditional education. The last thing to subvert is an educational institution. For example, EF Education, in view of the impact of the Internet on the training market, has been carefully expanding its offline training center in recent years. And at the same time have the line under the new Oriental education business, under the line too fast expansion, profit damage, is also under consideration under the line of control, focus on the development of online education.