Online game offline Book Day boat culture betting hand travel thickening performance

Tian Zhou Culture Chairman Xiaozhio: the company acquired the magical era is not limited to doing mobile phone games, but also mainly from the traditional publishing to digital publishing, mobile Internet expansion This reporter Chen Yan yan before the agency like "Medicine drink", now keen on "surfing the internet, watching movies, playing games."　　This year, the hand tour has undoubtedly become the capital market again a hot meat and potatoes. By the "Securities daily" reporter statistics, this year, Bo Rui spread, in green Bao, palm fun technology, Shenzhou Thai Yue, Huayi Brothers, Phoenix Media, Tianyi culture, such as 7 A-share listed companies have mergers and acquisitions game companies, involving more than 6 billion yuan.　　And with the concept of market rivals to follow the bandwagon hype, the company's share price rose again. Unlike other companies, the days of boat culture acquisition of the magical era is a "ledge."　　In 2013, when net profits fell 49.12% Year-on-year, the magical era undoubtedly injected fresh blood into the company. Hand tour will be the main source of net profit August 27, day boat culture launched a heavy restructuring plan, to spend 1.254 billion yuan to complete the magical era of 100% of the acquisition of equity.　　Subsequently, the company's share price ushered in 9 consecutive trading, and on September 10 rose to the highest point of 39.60 yuan/share, compared to July 1 when the 14.50 Yuan/shares rose 173.1%. The company's 2013.5 Annual report shows that the company to achieve total operating income of 129 million yuan, up 0.38% Year-on-year, operating profit of 11.9837 million yuan, down 41.65%; net profit 8.2245 million yuan, down 49.12%　　Net cash flow of operating activities-24.6192 million yuan, up 26.41% year-on-year. Before the reorganization of the plan announced, Haitong Securities researcher Liu Jianing in the research report, said the company's existing business downturn, operating pressure is enormous, objectively promote the firm transformation.　　At the juncture of transformation, Tian Zhou Culture announced the acquisition of the magical era, undoubtedly make the company "ledge." It is worth mentioning that the original shareholder of the magical Times promised, 2013, 2014, 2015, the magical era of net profit (buckle) is not less than 86.15 million yuan, 120 million yuan, 150 million yuan.　　Because of the small profits of its own business, this means that most of the net profit of the next 3-year boat will come from the magical age. Data show that the magical era was founded in 2009, its research and development team from Tsinghua University, has issued the "Forget Fairy", "Three Kingdoms Times", "the Dragon" and other popular games. Among them, the June 2012 launched the "Forgotten cents" currently registered more than 13 million users, cumulative recharge amount has nearly 300 million yuan.　　February 2012 on the line of the "Three Kingdoms era" cumulative registered users also exceed 10 million, recharge amount of more than 60 million yuan. 2012, the Magic era to achieve revenue of 65.75 million yuan, an increase of 1813%, the realization of net profit of 30.38 million yuan, an increase of 37.99 million yuan. According to the company's production of profit forecasts, the 2013 second half of the two games will be basically stable, which"Three Kingdoms Times" compared to the first half of the reduction of 9.31 million yuan, "forget the fairy" than the first half of the increase of 9.77 million yuan.　　2014 Although the company is expected to "forget Fairy" "Three Kingdoms Times" will be a decline, but from October 2013 to 2014 the company will be introduced code-named H2, F1, H3 three games, at the same time the company plans to develop "forget cents 2" for the company's continued growth of performance to bring a guarantee.　　Create online games, Offline book mode However, this does not mean that the day boat culture will become a hand tour company. Tian Zhou Culture chairman Xiaozhio said, "the company acquisition of the magical era is not limited to doing mobile phone games, but also from the traditional publishing to digital publishing, mobile internet expansion."　　"Hand tour is only a part of the company's new media business expansion, the future of the day boat culture will be mobile Internet as the core platform to develop digital publishing and other new business."　　There have been attempts to integrate books and games in the early days of the company, including 2011 with the Phoenix Media joint venture to set up expansion of the game, animation and other business of the Phoenix New Media Development Co., Ltd., and Tencent, Rice network [micro-bo], hundred field information cooperation will be online games adapted into the online books. "The acquisition will further promote the relevant business development, ' online games, online books ' model is expected to achieve better two-way integration." "Changjiang Securities analyst Chen Zhijian said in the paper, for example, the magical era of" forget the Fairy "," Three Kingdoms Times "and other high-quality game content can be converted into books and other youth books; the company's" Adventure of the Little Prince "," super able to explore the Liancheng "," Magic Princess "," Big voice Drop "　　The original new fairy tale books can also be created by the magical times of the team to develop the corresponding network game products. An industry personage who declined to be named told reporters that the current game-type mergers and acquisitions can be divided into two categories, one is to seek the upstream and downstream industrial chain layout, the other is the main business slump, hope to borrow hand Tour "fire".　　In the past, Xiaozhio has denied the acquisition of hand-travel companies are "follow the bandwagon" argument.　　In fact, in the above industry, it seems that the hot hand tour has an unsustainable risk, if the hands can not swim with the company's main business to better integrate, it can only become "borrow far water fire", and can not seek long-term benefits. The profit model of hand tour is still immature. Mao Yuxin, an associate professor of computer and information engineering at Zhejiang Business University, told the Securities Daily: The main reason for the hand fire and micro-bo, micro-letter similar, on the one hand, the growing popularity of smartphones, on the other hand, people more time to debris, users want to Jianfengchazhen, anytime, anywhere entertainment. "Mao Yuxin that the current hand-travel mergers and acquisitions is an industry development to a certain stage of the road, the workshop-style hand tour company will gradually die out, be merged, the whole industry will gradually towards concentration."　　"Of course, the hand-travel industry will not be as focused as the end of the tour, the situation will continue to bloom." According to a number of industry insiders said that the current hand tour of the main source of profit is relying on users to buy props. On the one hand, the terminal screen size constraints, to be in the hands of the third party embedded in the ads is not realistic; on the other hand, mobile phonePay and mobile payment is becoming more convenient, which provides a certain convenience for hand travel fees, in addition, with the change of people's consumption habits, more and more users are willing to play hand tour consumption. However, Mao Yuxin pointed out: "At present hand tour especially domestic hand tour is very serious, with the mobile phone app distribution platform gradually concentrated to the giant hands, the difficulty will gradually increase hand travel, so the hand tour manufacturers can not be satisfied with simply relying on the model of charging props to survive, should broaden the profit mentality." ”