Online game ads broken Ice is CCTV ban or will be canceled

March 1, Gamebar and CCTV cooperation surfaced, its classic game "Gujian Tan" in the music authorized CCTV five sets of "Martial arts Congress" use, and learned that this is only a series of gamebar and CCTV cooperation of a note, according to Gamebar Abbot himself in micro Bo said,　　Its cooperation will be quite to the power. The initial image of cooperation occurred on February 22, 2, a very 2 days, in the CCTV five sets of "Martial arts Congress" at the end of the www.GAMEBAR.com, its scrolling subtitles impressively hit the Web site and logo.　　And this is in the online game ban on the thaw after the first landing of CCTV games ads. Www.GAMEBAR.com is Gamebar's website, is Gamebar's game site.　　Then, in the Gamebar Abbot's microblog, some game insiders asked about the event, and his answer was clear, and it was more than just an ad to see his comments. At this point, the online game ads five sets of CCTV, has become an indisputable fact, and for six years, because of the SARFT ban on the broadcast of the network can not log the history of television, thoroughly become a cloud. Although there have been some online games manufacturers through different ways in the city and provincial television to achieve an advertising breakthrough.　　But this time on the CCTV to achieve a breakthrough, then let the online ads do not need to cover the cover or the guise of the use of the names to land on TV. and is by no means an advertisement so simple, through the abbot's microblog know, this advertisement also hides a huge cooperation, that is to say, the net swims the company already started and the television station, from the simple advertisement launches, entered to the new realm of cross-border cooperation.　　Can imagine, the future, online games and television media, will be completely out of the limitations of the ban, the full entry into a new era of cooperation. Through a gamebar friend, I understand the preliminary information of this cooperation, that is, through strategic cooperation, the establishment of three-dimensional interactive sports entertainment platform, combined with the needs of both sides to fully expand the interaction between television and the network.　　Although this information is still very ambiguous, but there is reason to believe that in 2010 the successful operation of the classic "Gujian Tan", a decade to sweep the Chinese market in the Gamebar, in 2011, through Cross-border cooperation, play a new world. For traditional media, such as CCTV, in the face of network media, especially the impact of video sites, facing the fast 3G platform, more and more urgent need and new network resources cooperation, explore the bottleneck of the road.　　and the interactive marketing of online games, is the traditional media one-way promotion of the absolute, and the credibility of traditional media, and obviously let the network game manufacturers value, these all let the cooperation between the two, have a foundation. As for how to cooperate, how to build a platform to achieve mutual assistance, foolish bold guess, perhaps from the activities to find a breakthrough to real activities and virtual games for fusion, the real world Martial Arts Congress grafted into the Gamebar research and Development and operation of the Warring States Period (web game), Gujian Tan (single game) and Poly Xian (online game) and so on, so that players enjoy the fun of TV activities in the game, so that TV program activities, but also into the fun of the game, so that CCTV programs more active and attract young people, why not? Of course, perhaps the combination, there will be a deeper and more creative way, we wait and see! (Edit/Xu Mingming)