Online game charges, high?

From fresh to panic, from demonizing to rational view, China's online game has come a rather uneven way. In recent years, with the development and popularization of the online games industry, the charging mode has experienced "free-charge-free" course. With the increase in user groups, consumption investment increased, online game charging mode is also a concern, the current charge is too high? How can the charges be reasonable?

"Fun" and "reasonable fees" related to the vitality of online games

After 2010 years of wandering in China's online gaming industry, 2011 presents a rapid development situation, which not only forms a new industrial growth point represented by mobile games and web games, but also continues to make great strides in overseas market development. 2011 China's online game market in the national original network game income of 27.15 billion yuan, the increase is obvious, 7 consecutive years occupy the dominant position in the market share, the momentum of the development of online games such as Rainbow.

More game network has been for users of the monthly online consumption done a survey, the results presented a "pyramid-like", the monthly consumption of about 100 yuan of users the largest number, more than 100 yuan is gradually reduced. The results show that reasonable consumption can be accepted by users as long as it does not cause excessive pressure to the user.

A 2011-year survey published by industry agencies shows that most online gaming users are accustomed to paying for the game, with 95% of gamers willing to spend on games, a significant boost from 2010.

Despite the increasing willingness of users to purchase, but the Chinese Publishing Association's Game Publications Committee published the "China Online game Research and Development Force Survey report," said in a vote on the vital factors of online games, "The game itself fun" and "reasonable fee model", become the most important two factors. And about the user thinks the most need to solve the game in the unreasonable phenomenon of the vote, "and the RMB user gap is too large", and "mall props too expensive unreasonable" become the most unreasonable user's mind two.

Dissatisfaction with online games in the rising trend

Catenary swims has been 9 years of Xiao Yang is to experience the Chinese network game fee system "free-charge-free" changes.

Junior High School playing online games of Xiao Yang, from the earliest "Stone Age", "Magic Baby" has been playing in recent years, the popular "World of Warcraft", he image of the current popular so-called "free game" known as "poor online games." But this "free" is a price, the game to a certain stage, will be paid to buy props to upgrade the way to force users to pay, otherwise, in the face of "renminbi users", that is, those who completely through a large number of consumption to buy props quickly upgrade users, ordinary users will be in the game in

The so-called "free online games" is a lot of deceptive, not profitable game businesses can not survive, but can not first use the "free" gimmick to attract users, and then by paying to buy props to the player into measured. Xiao Yang says that he can accept and think that the game is reasonable, but the way to pay is debatable.

Netizens "sword three Hate Day" to prop more and more high charges, "in the game everything should be a new beginning, your destiny in their own hands." and operators for their own self-interest, to charge the way to the real world of inequality brought to our spiritual harbor, which has deviated from our original intention to play the game! ”

"China online game Research and Development Force Survey Report" shows that online game users of the various types of online games of discontent is on the rise, which for online games "do not spend hard to survive" status of discontent. The proportion of users who choose this factor is also rising every year. Report analysis, the main cause of this consequence is that the current prop pay model over the overdraft of the user's consumption capacity. As a result, users are increasingly vocal about the fairness of the game and the return of entertainment.

Some insiders believe that: at the beginning of the second Decade of online game development, reform seems imminent.

The pattern of online games ' charging should be diversified

"At present, the mainstream of large-scale online games are to take" free game-prop charges, but the future fee model should be more diversified, such as cross marketing advertising platform revenue, but the short-term mainstream charging method or prop charges. "In the T4game market Director Shen View, the whole online payment mode of change, the most fundamental reason is easy to promote," free "to enter the threshold of the game to reduce," the internet economy is a kind of experience economy, free economy, can first taste after buying, can attract more players. ”

On the current props charge the most people are more and more expensive props, Shen that this is the normal reaction of the market, "the level of fees is not based on enterprise self-discipline can be controlled, from the consumption point of view this is the refraction of the entire society." Different players have different spending power and pay habits, but in the general direction it is in line with the definition of free. Shen said, there are also some innovative fee models, such as prop Trading Commission, the direction is very good, but this is suitable for large client games, the need for a certain user size and sound stability of the game within the financial system to support, not suitable for all types of games.

According to many games editor Shije introduced, now every year there are three hundred or four hundred new games listed, most of them are in the "It came to go no one knows" situation. The current online game market "cake" is divided into several major listed companies, the new company wants to survive and develop very difficult, want to make more difficult, small and medium-sized companies can not support the development of large production game, operation and promotion, so at present many small companies are holding the money to go on the short-term profit mentality, resulting in a low level of game, props charge High, Disrupted the online games market.

Shije said, and "free game-prop charges" compared to the previous purchase time of the charging mode of profit is limited, the level of fees and charges can not represent the quality of the game, good games can bring users fun and enjoyment of pleasure. On the big side, there are some big game companies that are starting to think about the issue of fee-switching, but for some small companies, it may be hard to change out of profit-taking.

(newspaper reporter Jenny)