Online game industry Monthly report by Sina Technology Joint Demo network launched

Build the industry's most authoritative monthly report on the gaming industry. Includes six parts: earnings analysis, personnel dynamics, product dynamics, investment and financing mergers and acquisitions, industry voice, demo list, etc., this report is published at the beginning of each month. September 2009 Grand Network successfully split grand game landing Nasdaq, the issue price of 12.5 dollars. September 10, the grand release Q2 earnings, Shanda game by NetEase surpassed, ranked third, since the grand in 2007 Q1 more than NetEase, the first time NetEase overtook. NetEase once in 2005 Q4 to 2006 Q4 one year time, surpasses the grand, becomes the Chinese net swims the champion. But grand in 2007 Q1 overtook NetEase, until 2009 Q1, are the first Chinese online games industry. Since then Tencent surpassed the second. 　　This quarter grand game was NetEase overtook, fell to third. Shanda Games and NetEase Tencent game revenue changes (Pictures from I stock) The reason for this, the era of change-low-cost access to users of the era has come. Online gaming industry after more than 10 years of development, experienced a channel for the King of the Times, products for the king of the Times, until today's low cost for the King era. Channel for the king of the Times, Shanda and internet cafes, telecommunications operators and other channels of close cooperation, the control of various channels, creating an era. Products for the king of the Times, the typical representative of this period for the "Perfect World", "Journey", "wow" and other products, the role of the quality of the game highlighted, perfect, giants and other companies with good gaming revenue successfully listed. Fast and Low-cost access to the user era. 　　With the rapid development of the whole online game industry, the product update speed is greatly accelerated, the number of increasing, quality difference is not large, and there are many themes homogenization today, low-cost access to users will highlight the advantages. 2009 to 2010 Q2 Grand NetEase Tencent Online advertising cost comparison (unit: million) from the above data reports, Tencent in the game to promote the minimum number of advertising spending, the reason is the user base of the amazing QQ platform. QQ pop-up window, q coin, QQ portal and QQ platform bundle is still the most effective way to promote the domestic online games market.　　And these means for Tencent's products, almost no extra cost, there is no need to go to other advertising carriers too much input. "Dream West Tour" pay attention to the distribution of people's attributes (source: Baidu Index) Jay Chou concerned about the distribution of the population (source: Baidu index) compared to Tencent, NetEase 2010 the 2nd quarter, mainly spent in "World of Warcraft" and "Dream West Tour" brand promotion. "World of Warcraft" approval twists, had to spend a huge amount of brand PR, the new version of the Wrath of the Lich King after the audit passed, QQ window ads, Thunder download ads, etc., but also a lot of brand promotion costs. Dream West Tour after more than 10 years of development, the game users need to change, spending a huge sum of money please come to the Asian King Jay Chou endorsement Dream West Tour, to look forward to dream West Tour in the group to establish brand image. Apart from the promotion costs in the second quarter of 2010, it is basically the same as the input of Tencent games. Shanda in the advertisementInvestment has always been generous, in the second quarter of 2010 in the "Dragon Valley" to promote the cost of a lot. In addition, Shanda's product line is unusually large, from the core of the legendary series of products, to "The Tower of the Eternal", "Shushan" and other such works, and then to other such as "Heroic Age 2", "Magic Circle 2" and other new products, and then calculate the joint operation of products, only the day-to-day promotional work is expensive. (The above data quoted from the 178 gaming industry channel) Some of the game in China to seal the test (demo network) low cost for the king of the time another outstanding performance is the new product testing times, Tencent, NetEase, Sohu and other vendors because of the cost advantages relative to other operators, so the test preparation is adequate, testing time is longer, the number of relatively more , the interval between the arrangements reasonable, game promotion and publicity in place, treatment of user feedback, can also be adjusted in a timely manner. 　　To Tencent Big Ming Dragon Right for example, from April 8, 2009 the first technical seal, after 7 times grinding, each test lasted about 15-30 days, on April 8, 2010 public test. "Daming Longquan" Test Details (Demo network collation) low cost for the King era has come, who has the advantage of user resources, who will be in this long-distance race to gain more leading edge. In addition to this, the grand game fell to the third other reasons: 1, the old game has fallen, the new game has yet to exert a grand game revenue to the legendary series, more than 10 years as a day, "Dragon Valley" performance is fair, other products whether independent research or agent performance is not satisfactory, in the expansion of the game revenue line of profit is weak, has become a grand dull ache. 　　2, platform strategy integration effect has not yet appeared 18 funds, MA Ball platform, Hao Fang platform, winger platform, starting literature, Ku6, Friends of the century and other cooperative mergers and acquisitions overwhelmed, all kinds of resources in the short term can not form a joint force, resulting in enormous effectiveness, internal integration still need to work hard. 2010 2nd Quarter of the listed online games company share (Pictures from I stock) in China online game this piece of cake, strong rivals such as Lin, fierce competition. Tencent, NetEase, Sohu, perfect, giant, Jinshan, net Dragon, Kirin, Blue Harbor, Long swim, snail and so on needless to say, others such as the best village Huaxi group, Hunan Satellite TV, People's Daily, Zhejiang Textile Enterprises and other industries or capital, and so on to the online games industry expansion. Despite being overtaken, Shanda remains the protagonist of the September: John Lee, senior vice president of the new tax administration, John, "Superstar" producer Zhaoyu separation, cessation to build a new company, integrate its chess and brand resources, wing-ho side merger, organizational restructuring, Pan Enlin, Xu Chang Division CEO and President, signing "Final Fantasy 14", "Surprise", "Champions Football manager" and other Japan and South Korea, Europe and the United States, marry "magic Circle 2" to the new line of the game, Yong Chuang Hong Kong and Macao, under the secrets of "game Management" system, 1260 employees get promotion and raise. Industry dynamics One, personnel dynamics: NetEase "World of Warcraft" operating team director of the operation of the third director Wei goMa took office, the first two were Li Zhiqiang, Zhang Fengyi. August Shanghai Joint Tour backdoor Dahua construction listed, Tang June control Fistjet become the largest shareholder of Dahua construction. Tang June as Chairman, CEO by the old partner Leung Mr. Personnel arrangements properly, product news immediately released, "Warring States Oling" after 2 successful closed test, will be in 2010 Q4 online. Perfect aspect, newly formed the game Operation Five, the original Media Center general manager Wang Meng as general manager?? /p> Air Network, the abolition of information content departments, full focus on games and other business. Second, Product Dynamics 1, new products/agent Tencent Pixel software development 3D online Games "Sword 2-Seal the Magic Record", Capcom development 3D Online Games "Monster Hunter" hand Tencent, another investment of 40 million U.S. dollars won the Han Xlgames "ancient century" China's proxy, three game listing schedule undecided. Nineth City investment 100 million U.S. dollars mergers and acquisitions Hangzhou fire Rain, its 2.5D myth online games "immortal biography" officially released, and in October formally sealed the test. Acting Japanese Sony Entertainment 3D sci-fi FPS game "star OL2", investment in the United States Red5 Studio independent research and development of the 3DFPS game "Firefall" also released this month, is expected to be global listing next year. Other companies in China wide Net won the Chinese dragon "Emperor legend Ol" agent right. Dahua construction under the "Warring States Online" after 2 times sealed, is expected to be online in the fourth quarter. The world's most village Huaxi group won the Taiwan-China "81keys" mainland agency rights. 2, export game Orange officially signed the perfect 3D fantasy games "God of the mainland" Taiwan's operation right; the new main line won the Grand "Magic Circle 2", Hong Kong, Macao three land operation rights. Coincidentally, the two game is also a Western fantasy theme, dark theme. 3, Days Tour "LUNA" 9.3 official stop due to South Korea online games "LUNA Online" (Luna) continental contract expired in September 2010, the operation of the Fangtian officially announced the game September 3 officially closed service, stop operation. 4, PCU62 million September 10, 2010 16 o'clock, Kirin game under the "Genghis Khan 2" Officially open do not delete the file, open test 2 days, the game at the same time the number of online breakthrough 600,000 mark, the highest number of online reach a historical peak of 622030 people. Third, the investment and financing of the United States to the 10 most profitable China concept stocks, the Giants, swimming, the perfect world, NetEase and other listed. Thousand oak group income billion in the third quarter of 2010, will start IPO in 2011. "warring" cooperation to explore, Tencent acquisition Game Valley Equity, Qiming Venture exit successfully. Fun swim NET to be invested again, Zeng GE confirmed 35 million to account, its net swims "infinite world" whole GE to send. The unknown Chess card, the page tour manufacturer Sunshine days together has submitted to the city IPO. Four, the voice of the Internet seven giants have reached the decisive moment--Charles Zhang City "Cultural Revolution", contrary to my culture to go-Park "Valley of the Dragon" so far has done quite successful, performance has been more than expected--tan "legend" 10 yearsOr push the 3D version--Zhang this year is the best time since the Golden Hill--Wu Ying-min Pig Just hobby identity is the product Manager-Ding Lei hope StarCraft 2 in the second half of the launch-Chen Weihan online gaming industry really fast??—— Xu Yi other 1, New: Click Technology President Zhidong to enter the game industry, Click Technology to push Lava game box. The side (client) side play, looks very beautiful. Innovation Workshop pushes the social web gaming platform ' Cloud ': Plans 30 countries to release; The mystery project of the teacher was officially unveiled a year after the plant was conceived. Lenovo's gaming arm, Ebox, is no longer a slogan for Chinese family-interactive entertainment. Zhejiang textile big guy into the online games industry-new tour "Shen Nong Tactic" released, Zhejiang merchants everywhere, online games of course is no exception. The first internet café operation "Spring and Autumn Hegemony" published, internet cafes divided into 40%, in the end this mode, we will wait and see. Web game company Kunlun Worldwide program Q4 launched the client game, after the Oak Interactive also announced the exit client game "Tu", the Web game company into the client or into a trend. 2, lace: "No Beauty" 2010 Tokyo Game Exhibition opened September 16, many domestic manufacturers exhibiting. Warcraft two major plug-ins developed 178/More to play with each other on the spray, revenge when. Hangzhou wants to set up the game Autonomy Alliance, guard against the malicious dig the angle, is the gold should dig or to dig. Vi. Online Game Demo