Online games accelerate Cross-industry integration coveted half of the world

Recently, the major game companies have launched a variety of new games to seize the summer of the user group, the trend of fierce competition, including search engines, portals, download clients, social networking sites and other types of internet companies are open platforms, beach games joint operation. Experts pointed out that the future of Chinese online games to be big, integrated entertainment industry, platform development and community development is the main direction of the future.

Chinese games covet half of the world

Since 2000 China's first online game publishing operation, the network gaming industry has gone through 10 years of development, its development is very fast. Data show that 2001 net game value is only 310 million yuan, and by 2008 China's online gaming industry's real income reached 18.38 billion yuan, a 76.6% increase than 2007.

In addition, some network game Enterprise original ability has a very big promotion, realized from the agent running mainly to the transformation of self-development. Some original network games actively participate in market competition, China made by the majority of young people's favorite and market recognition. At the end of last year, China's network game Research and development company reached 131, research and development professionals 24768 people, independent research and Development network game reached 286, compared with the 2007 growth of 14.4%. According to the authority forecast, by 2012, the Chinese net swims the market scale will reach 68 billion yuan, the global net swims the market scale half.

The joint operation mode is getting worse

Reporter learned that the grand flourish of the online games joint operation model is becoming increasingly powerful. In addition to online games operators, search engines, portals, download clients, social networking sites and other types of Internet companies are open platform, beach games joint operation, typical such as Baidu, Sina, Thunder, popular and so on. Recently, in the joint operation of the water Test games a year later, the popular more announced the launch of the "popular game" platform, the "popular game" as a popular strategic sub-brand operation.

It is reported that the current only popular game operation of the network game has more than 20, including the Dream Factory under the "Chivalrous Road" and other games, "martial arts hero", "City of Heroes" and other mainstream games, as well as just started the first large MMORPG of Kirin game "Genghis Khan."

mentions the establishment game platform's original intention, the popular CEO Lo Jiangchun said to the reporter, after many years in the film and television demand domain accumulation, the popular platform already gathered more than 85 million independent users, in order to satisfy these users ' diversified entertainment demand, it is necessary to open the popular platform, and online games manufacturers and other cooperation to try the game joint operation and other value-added services. Data show that "Genghis Khan" currently in the popular daily hits around 200,000, of which about 80% from the popular Advideo ads, its ads clicked up to 6%.

Mainstream online products will become increasingly platform

Ko Xiaowei, deputy director of the National Press and publication Administration, said that the future of Chinese online games has three development direction: including the online games industry will integrate the big entertainment industry, the platform development as well as the community development. He said that the current Chinese online games marketing and market already belong to the world's leading position, but the core competitiveness, technological innovation there is still a gap.

Experts also believe that the first game as an interactive entertainment or entertainment industry as part of the future should not be said for a long time may become the entire Chinese entertainment industry inside the leader, even the integration of large entertainment industry. Secondly, the Platform of development is the general trend, including Shanda, Tencent, such as the development model has been increasingly recognized by more game enterprises and continue to follow, the future of Chinese game enterprises are more development-oriented, can be left behind by the competition of those who have the platform for the development of the game enterprises.

At present, the cost of promoting a net game is usually as high as tens of millions of dollars, the development of the cost of users more and more. In this context, similar to the popularity of video sites to online games manufacturers open platform, not only to help online game companies quickly, low-cost convergence of a large number of users, its own can also enhance the platform stickiness, attract more users. Experts predict that in the future there will be more and more mainstream online products to those with platforms, resources, network video closer.