Online games are aimed at white-collar players to the measures thrown

As the players gradually become office workers, "office workers" has surpassed the student group, become the market share of the largest player group.　　Recently, more and more online games began to aim at office workers, game companies have introduced measures to attract the favor of these commuters. Office workers become the largest group of commuters in English for White-collarworks, the first half of the "white-collar" meaning, the latter part is "laborer". The term "office" is not clearly defined in words and dictionaries.　　Now the office workers have not only referred to the "white-collar", usually in the city, the worker can be a working family. Analysys International Network of online users of the market research report shows that the domestic net to play Home Office accounted for 33.5%, and the former players in the main ——— students to take the second place, accounting for 21.6%. Second, self-employed, freelance, 13.1%. 33.5% of the users of Chinese online games are office workers, with a total workforce of 73.5%.　　The theme of China's online games users has a stable disposable income, and the proportion of people with good consumption ability is increasing year by year. Office workers have become the main online games for "office workers" measures for the growth of fast-growing business players, various major online games have introduced measures, such as "Journey 2" launched a "2 hours a day" concept to cater to office workers, advocating simple and easy task upgrade process, "the average of each task contains no more than 5 minutes running time",　　This is catering to the busy, no extra time embarrassment. On the other hand, the game and the high degree of combination of SNS are also favored by office workers, of which "stealing food" play is rage. Office workers are "stealing food".　　At present, several webgame, as well as large MMORPG have introduced "stealing food" play. Third, offline growth, offline experience is also the concern of the office workers, and appeared in many online games.　　This includes Tianlong eight, Journey 2, seek cents, East evil poison, QQ three games, all have off-line experience accumulation. Online games for Office workers [page] "office workers" game demand for the market segment, the working family is a special class.　　On the one hand, because of the high consumption capacity of such groups, they have independent economic autonomy; On the other hand, they are busy working, resulting in relatively little online time for their games. Workers will choose what kind of game, the following 3 users of the position, you can explain this point. "Usually and I have a good classmate, colleagues are basically on the internet each other ' stealing food ', some people originally relationship, in each other ' stealing food ' process, each other distance is much closer.　　"Net Friend" Lonely man thinks, through this small game can reduce the psychological distance between people. "Usually work very busy, every night back home, always want to play a game to relax, but 1, 2 hours seems not enough." "Online games," said the letter, "compared to the journey 2 of this game play more suitable for me, pull a trip dart, decorate the manor, do a fewUpgrade task, within 2 hours, can do very rich things, in the game can get some promotion, or even small achievements, in a short time will also feel full. "The Netizen" shadow says, oneself is an IT worker, work up even upside down day and night, also have no time to make friends with the opposite sex. And through the net swims, can know a few bosom friends and friend, also is a good thing. He said, "once through the online games, I have known a few very intimate friends, we often also communicate on the phone." "Stealing food, working for office workers, playing games, helping to reduce pressure." The industry believes that the work of the fast-paced, life pressure, the release of stress is essential, the game to some extent to help ease the tension and anxiety. At the same time, compared to tourism, shopping, parties, online games easier to integrate the spare time of office workers. Therefore, whether it is a clerical work, it industry or ordinary staff, in the tense work, through the game can find a relatively easy. There is a point of view, online games have introduced measures to attract the favor of office workers, is also explained that the network game in the Working Group among the popular, high popularity of the status quo, online games has become the majority of the main business of leisure and entertainment. (Digging the shell net)