Online games become the "upstart" of the cultural industry

NET Dragon Network Co., Ltd. and Disney jointly developed the network game "Golden Fantasy" the international financial crisis affects the real economy, the online gaming industry is bucking the trend.　　2008 China's online game publishing industry's actual sales revenue of 18.38 billion yuan, an increase of 76.6%, at the same time for telecommunications, it and other industries to bring up to 47.84 billion yuan of direct income, the income scale far more than the movie box office, TV entertainment programs and audio-visual distribution and other traditional three entertainment content industry. Compared with the familiar movies and TV, the online gaming industry is strange and mysterious.　　Reporter has interviewed the headquarters in Fuzhou Network Dragon Net Limited Company "the head" and the staff, inquires the network game industry "front behind the scenes". Play a game?　　Play games? Like to play games is a lot of the general character of the online game practitioners. "Interest is the best teacher, and only likes to be engaged in this industry." "Net Dragon Company employee Zhiqing said. Another employee Zhengjin favorite Play ORPG (role-playing game), "has not graduated, the biggest ideal is to network dragon work."　　She said with a smile. After graduating from university, two people have come to the network Dragon Company. "My parents thought I was playing games at work, actually I was making games." "Zhengjin said. Zhiqing also encountered the same misunderstanding, "Friends are very envious of me, think you can play the game every day, in fact, playing games and play games are different."　　Zhiqing said, the game is mainly divided into the production of planning, procedures, art three parts, planning, including the production of maps, write system programs, and so on, the program is mainly the development of the engine, to achieve the planning function, the main art is the game screen production. "The success of the game depends mainly on market testing."　　Zhiqing said, but the dragon company in the development process, always pay attention to the choice of health theme, to bring young people a positive cultural experience. Innovation is the soul of the online games industry "network users are the least loyal, online gaming industry only one way out, is endless innovation."　　"Liu Luyuan said. In recent years, the Network Dragon company in the introduction of U3 game development Engine, the independent research and development of successful 3D engine, and actively carry out 3D game research and development attempts. "Constantly trying new game themes and forms of play is to better find players exciting points and the company's market growth point."　　"Liu Luyuan said. The company has posted innovative posters all over the place, and staff have also put forward various kinds of strange thoughts when they discuss it.　　Liu Luyuan said that innovation is challenging, because innovation may fail, but Bupobri, for the online gaming industry, there will be no opportunities without innovation. The domestic network game industry is a young industry, and its employees are mostly young people. In fact, the developed countries online games industry planning, art personnel are very senior talent, China's online gaming industry has just started. "Zhengjin is confident about the future. Xinhua)