Online games brand competition times, with Beijing gaming commune peers

Between 1980 and 2000, these 20 years were the year of China's rapid economic growth, with double-digit growth in annual GDP. Relying on demographic dividends and knowledge dividends, China quickly grew into a manufacturing powerhouse. But in these 20 years, the emergence of well-known brands, a handful. Because this stage does not need the brand, as long as has the factory, the worker, the equipment, is produces the profit. There is no need to invest in brand building. So far in retrospect, Jian Li Bao is this stage, realize the importance of brand and began to layout brand building one of the companies, but the timing is not right, short. When do I need a brand? Only when the market turns into a buyer's market does it need a brand.

The same is true of
online games. Before 2005, the game manufacturer is not many, the game product also very few, whether is the domestic or the proxy, as long as has the certain innovation, or the picture, or the introduction, or the charge pattern, can make a fortune. But after 2005 years, especially the appearance of the new game ports, such as Hand Tour, web game and so on, the market of online games began to change from the seller's market to the buyer.


Network game will enter the stage of brand competition


Online Games Enter the brand time basis


Evidence: Many manufacturers, products, terminals and diverse


2012, there are more than 200 game developers in China, more than half of them are entering the industry less than two years of business. Veteran game Research and development enterprises, such as Shanda and NetEase, agents and independent research and development of products increased. Non-gaming industry of the Internet, but also began to exert power online games, such as Tencent, Alibaba, and even suning easy to buy, Gome Mall, Jingdong Mall, such as electric dealers, also tried to play in the game industry a piece. This does not include a large number of small and medium-sized online games research and development enterprises, although they in the large-scale research and development, limited capacity, but their small games, hand-travel research and development, speed and production, are amazing. With the increase of manufacturers, the online gaming client presents a variety of mobile clients, computer clients, page tour and so on are showing a vigorous trend. Many products as well as many manufacturers, is the performance of market changes, from the seller's market to the buyer's markets, and the buyer's market, the role of brand building will be highlighted.


evidence Two: the manufacturer's joint exerting force marketing


If a market, only one or two brands, or one industry, only one or two manufacturers, then there is no need for the brand to spend a lot of money. For example, PetroChina, Sinopec, the state grid, such as monopolies, advertising spending accounted for a small proportion. However, when a large number of enterprises exist, the cost of marketing will rise, this time also represents the advent of the era of brand competition. According to Baidu's latest announcement, Baidu's 2012-year advertising revenue, the top five are electric dealers, online games, automobiles, information and it. Online games reside in the secondary position, after the electricity quotient. Baidu advertising revenue of 20 billion yuan, online games contributed to the main profit. And 2010 Baidu Income before five or medicine, machinery, electronics, franchise, the contribution of online games after 10. Online game manufacturers for marketing capital investment, means that online games have entered the stage of brand competition.


Game strategy of brand competition


If the network game has entered the brand competition stage, then at this stage, whether it is trying to enter the industry entrepreneurs or online games interested investors, should think about those problems? And take those strategies?


Online brand competition is who and who competition?


If we intuitively think that the competition of the online games industry is the competition of products and products, then wrong, at least inaccurate. There is no denying that the competition between the large-scale online games is the competition between products and products, but all over the online games industry is small and medium-sized game products, chess and card games, competitive games, intelligence games and so on. These games occupy most of the market share of the game, and the growth momentum is very fast, an angry bird, hundreds of millions of users must install the game software. Therefore, the competition of the online game industry will be more focused on the platform, client competition. Because, homogenization of the game, there is no need for competition, but the concentration of a variety of game platform, you can reveal different characteristics. Beijing handheld New City launched the Beijing game commune, on a localized feature of the Chess game platform. The platform contains almost all of the chess games, and the number of localized games on the platform is increasing. At present, the platform has grown into a chess game industry's first brand, in the future of the Games brand competition stage, the Beijing game commune will certainly occupy an important position.


NET swims the brand competition with who walks together?


All competitions are faced with two choices, either alone or jointly fought. To observe the current game market, it is difficult to see a strong research and development capabilities and market capacity, can rely on a product to occupy a land of the enterprise. So, union, is the inevitable trend. The combination of the choice of the partners, it is necessary to its research and development, market capacity, brand growth, growth trends, such as comprehensive assessment. Beijing Gaming Commune has received a large number of customers who wish to cooperate with them. In order to meet the needs of more customer cooperation, Beijing gaming company launched the "Online Game Wealth Sharing program", the plan is the core of the national chess card game of investment, trying to establish a chess game in each county to operate the site. And for the franchisee to provide free products, free technology and other free support system. And the game commune to the franchisee to launch a high return, but also determined to join the game commune with the confidence. Become a Beijing game commune franchisee, can obtain 60% of cash return. This is the Beijing game commune in order to promote the brand, bigger and stronger big bold and generous.


a market without competition is unthinkable and difficult to endure. In the face of competition, the important not panic, but calm response, wise choice.


Beijing Games Commune, pay attention to your choice, value your growth.