Online games Big gamble competitive products PK class game need policy off

Many manufacturers have to push the competitive online games 2010 encounter difficulties, revenue is now the first fall in ten years, the government departments to curb vulgar endorsement to make online games marketing faltering.　　Content quality, propaganda strategy, domestic online game manufacturers need to find new money-making tools, the recent reporter survey found that netease, perfect time and other games big guys have to gamble competitive products, held the electronic competition PK Competition, the intention to borrow the power of online games integration trend to take the lead. WCG favored China to ignite online games manufacturers enthusiastic game players, the first thought is to play with the electronic competition hook. WCG (World Electronic Competition) 2011 World Finals settled in Shanghai news more let domestic game manufacturers itch unceasingly.　　In fact, the WCG2009 World Finals in Chengdu and over the years the Chinese players, not only the Chinese network to play the identity of the gradual deepening of the domestic game manufacturers also smell the business opportunities. As early as last year, Tencent two major online games "through the FireWire" and "Underground City and Warriors" has become the WCG2009 China Regional Championship of the formal athletics events, with the resulting "excellent" marketing results to other manufacturers envy.　　Online games together electric competition, once triggered the domestic game industry heated discussion, more and more network gaming operators began to pay attention to WCG, but also try to use their own flagship game to move closer. Tencent, in addition to the beginning of this year, NetEase launched the "World II" national PK Tournament, "Dream West Tour" The National PK Carnival, "Dahua West Tour Ⅱ" Beacon Liancheng with the city PK game, the recent push of the "Datang Matchless" is dubbed "PK Net game King" title. Ding, vice president of NetEase's online gaming division, said that both the new and old games, through the holding of large-scale competition PK tournament, can attract a lot of new and backflow players.　　In the industry, "World of Warcraft", "StarCraft" in hand, NetEase game competitive road to go very resolutely. Coincidentally, Tencent relies on the "through the FireWire" and "Underground City and Warriors", the giant intends to build the largest online gaming platform, perfect time and space also held the "2" First international cross-service PK game, the game of the big guy in the competition of games will not fall behind people. Kim Hensi, WCG Global chief executive, said WCG is adjusting its electronic athletics every year, in addition to retaining traditional projects, while also increasing the introduction of new games, taking into account the Asian gaming community's habit of computer games, while North American preference game consoles, in the selection of global competition games, will also take into account the multifaceted needs　　These signals for the domestic many want to become a WCG Athletics project online game, is undoubtedly a good omen.　　Online games to strengthen the supervision of competitive products urgently need to break through the competitive trend of the game Shangmo boxing rattling, but does not mean smooth sailing. The Ministry of Culture set off the "anti-three vulgar" action, one of the important content is to stop online marketing endorsement of the vulgar. Looking for stars, especially the controversial network Reds endorsement has been the online game manufacturers to follow suit. In the context of the quality of the online games, "The cool Girl's hand-to-hand combat" big line, YanStar Vulgar Female endorsement in the alternate staged, more individual manufacturers by virtue of the pornographic photos and give the players wages and other extreme means to attract eyeballs, promotional products.　　"Anti-three vulgar" action, the online game manufacturers eager to find more effective marketing strategy to maintain product exposure, competitive PK competition as the first choice, and from the content and marketing level to the game industry to bring "a new situation." In fact, like WCG, China's online gaming industry is also in its tenth year, but it is facing a slowdown in market growth and even lower revenue. According to the 2010 online gaming market, the second-quarter monitoring data released by Iris, the online market has fallen for the first time in ten years. The electronic sports industry, which is closely related to online games, can generate as much as $20 billion trillion a year, while China's direct value in 2008 with electronic athletics is only 500 million yuan.　　The ten-year rise of China's online gaming industry has not brought about a huge game-related industry, resulting in a 10-year itch still plagued by a "single weak and vicious competition".　　In this respect, some analysts say perhaps, the domestic game manufacturers in the ten-year transition period aware of this point, began to demand more horizontal industrial development strategy, online games, film and television dramas, adaptation of novel cartoons, linked to the competition, these are useful attempts, and the trend of competition more natural. But the transition does not mean there is no resistance. At the end of 2009, in order to prevent minors addicted to online games, the Ministry of Culture issued relevant notices, restrictions on online games to upgrade, marriage system, and other content, and this year officially issued "online game management interim measures", the requirements of online games "can not be forced to fight", These normative system is a karez that needs to be crossed for the game maker of exerting competitive games. Commercial newspaper reporter Rotin Zhang Yiwang/Wen