Online games giants grab a mobile phone game: No 5 hand tour embarrassed to see people

"Giant Network is one of the most important strategy this year is mobile games, we will build 2 to 3 hand Tour research and development team, the overall size of the team will be controlled by 100 people." "Giant CEO Liu Wei, for the first time in his earnings conference call, raised his hand to a strategic level.

The giant is after Tencent, perfect, swim and grand game, the fifth place will vigorously put into the mobile games online game listed companies. Before that, the mobile gaming market has been a haven for entrepreneurs and small companies, and big companies are more on the sidelines and in research.

China Mobile gaming users paid 5.21 billion yuan in 2012, with smartphone mobile gaming accounting for 12.5% and a growth rate of 140.9% per cent, and expected to grow faster in 2013, the consultancy data showed.

"In the context of a significant increase in the number of intelligent machines, mobile gaming revenue levels to a certain scale, the user's acceptance of the increase for next year's high growth to bury the foreshadowing." "The second half of 2012, China Mobile online games into the industry growth period, the giant enterprises to move the mobile gaming industry after the upgrade, will devote more resources to mobile games."

Mobile Games Usher Shuffle Year

One case worth mentioning is the grand game. Grand games in the last quarter of China's net operating income of the game is 976 million yuan, the same year for 1.262 billion yuan, the year-on-year decline of 22.66%. and "Other revenue" (mainly mobile gaming and outbound business) is 106 million yuan, up 61.3% from the last quarter.

Zhang, CEO of Shanda, explained that the high growth in "other income" was largely due to the excellent performance of "Dragon Valley" in other countries and in the mobile gaming "million King Arthur" in South Korea. ”

Grand subsidiary Actoz Soft last December 20 in South Korea launched a hand tour "Million King Arthur", released so far, has occupied the South Korean iOS integrated income list, and the game's Android version is also ranked the top six in Korea's Android rankings, a single day the highest income of more than 180,000 U.S. dollars. Industry insiders revealed that the game's monthly income has exceeded 30 million yuan.

UC Excellent view COO Zhushunti revealed that last year, UC's nine-tour platform for partners divided into a total of 100 million yuan, is expected to be more than 300 million this year. "2012 Nine tour platform revenue millions last month's game has more than 20, 2013 can produce several only in UC single platform monthly income to achieve tens other games." ”

"In the last two years, as PC games have grown weak, mobile gaming has been seen as a new growth point in the gaming industry," he said. "Zhushunti told Sina Technology, 2013 All the game giants, more entrepreneurs will be poured into the mobile gaming industry nuggets, but as the Giants enter, the industry will face shuffle."

He said that the entry of large manufacturers and large capital will make creative small and medium-sized hand travel companies face great pressure, slowly lose their competitiveness in the market, development difficulties and crisis will be gradually highlighted.

The biggest risk is sticking to experience

Giant network is from the end of the tour to enter the typical representative of the hand. Giant CEO Liu Wei revealed that this year's strategy is to concentrate on the advantages of resources, began to tour the independent research and development, at the same time through the hand travel investment and mergers and acquisitions, to promote the growth of the business.

"From the perspective of research and development, the hand and the end of the tour and the page tour is very different." End-Tour has been developed for 10 years, players like the type of game, the most profitable game type, relatively clear and concentrated. But the hand swims aspect, the type is richer, the player likes is also more dispersed. Liu Wei said that the giant has been very clear to find their own positioning and good direction, will not be cured in some narrow range, will be a wide range of groping.

Gonggeng, who has been in the field for many years, will also begin to enter mobile games this year. Blue Harbor CEO Wang Feng revealed, "a lot of large Internet tour companies want to enter the hands of the market, 2013 each home at least 5 games, No 5 are embarrassed to come out to see people." ”

Wang Feng further said, "The game industry is never rely on one or two games to stand up to eat, blizzard do so many years, but also from stand-alone to online games, stagnation is no space, for us we must enter into the new platform inside." ”

In his view, the big companies do not swim in the wind, the biggest risk is "can not adapt to change, stick to the past experience."

"The most important thing for a big online company to really move is to put down the shelves." "Big companies have their own business rules, a sense of market and gaming experience, and past successes can be a burden in the new market," says Wang. For example, he said, the majority of large companies are integrated research and development operations, while the market research and development of the hand and the operation of a relatively clear division of labor.

"However, end-travel companies still have many years based on the experience of the PC industry, if you can come up with the past to develop the technology methods, and more specialized means to adapt to the experience of mobile phone users, put down the shelves to understand the market, the end of the company still have a lot of space, the 2013 will be Wang Feng added. Sina Weibo Sina Technology, public education ... 81 people to share.

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