Online games giants push page Tour: "Lightweight" game intensified

Huangyuan occupies 80% of the domestic market share of Tencent, NetEase, grand, swim, perfect, giant six companies, now all released the third quarter of this year earnings. Although the performance is very different, but a number of giants have invariably aimed at the Web game (hereinafter referred to as "page Tour"), and announced a high-profile layout. This is not only their mutual "lightweight" game, but also with the pure-page tour company to form the actual competition. The game industry report from the first half shows that the number of users in China has reached 205 million, an increase of 27.7% per cent. So far, China's page tour market share increased to 15.4%. In fact, the traditional client-side game (hereinafter referred to as "End of the Tour"), the page has quietly become Tencent, swim, such as the third quarter of the new growth force. Tencent, which continues to lead with platform dominance, has benefited from the growth in third-quarter earnings from its value-added business, with revenue from the community and open platform value-added services growing 7.9% from the previous quarter to 2.3981 billion yuan, driven mainly by sales growth in the application of open platforms. For the game "recruit" everyone company, the page tour business also for its earn enough face. In the overall loss of the company's case, the business achieved 100% of the year's growth, to become a beautiful scenery line. Renren forecasts that there will be 110%~120% growth in the last quarter of the page tour business. The popularity of the page is being watched by more gaming companies and trying to get a piece of it. Giant network President Liu Wei in the earnings conference call revealed that the first quarter of next year will be online two page tour products, page tour will become the giant 2013 revenue important growth point. Shanda Game CEO Zhang also issued after three quarterly release said: Shanda has launched two independent research and development of the page Tour "Champions Football manager" and MMO "Jag handed down." In addition, the perfect World, Jinshan games and many other game companies have shown a strong march into the page, the corresponding products are also launched. Industry insiders believe that the page tour in the fourth quarter of the impetus will continue to increase, at present, the game between the Giants has extended to "lightweight." China's tourism market from the rise so far only a short period of four or five years. "In the short term, the pattern of the page tour industry will not change much." "said Eric analyst Cao Di in an interview with the first financial daily. In the capital, talent and so on, the Pure page tour company may indeed be at a disadvantage, but the page tour product replacement is very fast, big companies may not be able to respond timely, small companies instead more flexibility. Although not yet to the "hand-to-hand combat" stage, but the game giant and pure page tour company's competition is in fact a long-standing. In the early years, Shanda has launched a page tour "sweep", but soon that encounter bottlenecks. Shanda games at that time was not considered the best time to run the page, then did not fully promote the page tour. "The page to play home more from the new Internet users and quasi-online users, but in fact with the large end of the play home still overlap." "Insiders Xu Shichang that the traditional end-travel manufacturers and everyone, such as large artesian platform into the page tour, in the channel, the user has a natural advantage of stickiness." Apparently, the online giants are aware of this. Recently in the field of page tour "comeback" of the grand game, in addition to independent research and development of a variety of new page tour, the other path is to have the end of the brand "legendary World", and so on, to Web pages, micro-end transplant, by virtue of the brand to attract a large number of