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2010 Spring Festival Just over, the air of the fireworks sulfur has not dissipated, the Chinese game Circle of the marketing war has been the smoke. This side of the history of the boss for the green game to send gold partner, there is an online games in the beast of the pornographic Yan Zhao Zhao, as well as the online games manufacturers that will never be finished Q coins and VIP Gift package ... The player's point of interest is more and more high, in the Spring Festival files of various advertising shocks, gradually paralyzed!　　What's the next thing that's going to brighten our eyes? On the first day after the Lantern Festival, the game vendors have finally surfaced!　　Sohu Swim in its March public test of the net game "Big liar" to send the house! According to the enthusiastic player Wang's explosive material, the author in a magazine in the March issue on the cover of this shocking "room" advertising. In this magazine's Central, "delivers the room" two huge words extremely exaggerated, but under its eye-catching marking: "March 18 ultra-dream public test, breaking" The big Liar margin "sends the present house to be big! "In the" room "above the word, is the game spokesperson Zhengshuang pose a cry! Zhengshuang has become a tour of real estate sales miss.　　The whole advertisement and the game advertisement commonly used the propaganda content to be different, is more like a certain real estate sales book, is impressive. According to the magazine's cover, the "Room advertisement" should be aimed at Sohu's latest online game "Big Liar" launched advertising marketing-play the game can really play out of the house?　　Although marketing in the era of Internet entertainment has been a variety of tricks, but "play games to send a house" this way is absolutely the first time in history, enough to be stunning. Presumably it is precisely because of this exaggerated way of the giant award, the rush hour to wait for the commuters to stop to watch. The author observed that in just half an hour, there are six people to buy the magazine ads, and some curious students also recognized the first time Zhengshuang, while looking at the issue: "This prize is also knew it?" "Isn't that a good way to go?"　　"And so a similar sigh. The author then calls "Dahua margin" operating company Sohu Swim, the other side said: "The" Liar Shui Hu "public test delivery of the house activity is true, but the specific rules and participation methods will wait until the public test before the announcement, so the present inconvenience more say ..." Then hurriedly hung up the phone. I asked some people in the industry, they also expressed a certain degree of suspicion, said: "Play the game to send a house, it is incredible!" "But there are different voices, such as a veteran of the game industry said:" Online games for ten years, now the Chinese game industry has been very strong, in order to bo out or improve product visibility, Sohu Tour high-profile delivery room is not impossible, and in the recent "big liar" propaganda, More to the game's home system as the focus, which is also the subject of the event to send a room, as to the specific how to send, will see Sohu swim next Move! "is a sincere feedback to the players or hype to earn a gimmick, estimated only to wait until the" big liar "test the day the answer can be revealed.