Online Games: In the name of open

China's online gaming companies smell the opening of the platform to move, have launched their own open platform. However, the truth behind the chaos is that these platforms are only "alliances" in the name of "open".　　The online platform for Chinese games is still in an open prehistoric period compared with a truly open platform such as Facebook. Chinese online games are very old, the Chinese Internet landing on the day is also the birth of Chinese online games. From the Mud game era in 1995 to the era of graphic games, from the era of stand-alone games to the era of networked gaming, from the agent of the first Han Yong "dark Light" to the first country tour "the Fourth World", from the grand, NetEase, Nine cities and other domestic games companies rely heavily on import game to gradually attach importance to and increase their own research and development of the game investment, after 15 years of experience, China's online games has grown and grown.　　The open platform of the east wind blowing, blowing China's internet everywhere, online gaming industry is no exception. For Chinese online games, 2010 is a year of trans-era significance. Previously, the Chinese online gaming companies are in a single, vicious competition of the state. In the second half of 2010, the company began to cooperative symbiosis for the purpose of the open platform of the operating model. The open platform as a whole emerges from the interior of the internet market, that is, after several years of development, the market after years of competition, enterprises need to find more reasonable and advanced form to break through the bottleneck of their own development.　　The open platform undoubtedly represents the advanced productivity of the future Internet industry. According to Iris Consulting statistics, 2010 Q3 Chinese games market share before three for Tencent, NetEase and Grand. All three have platforms "open", but there are differences in form. Take the industry open early (August 2010 end) of the protagonist Grand, its open platform consists of three parts, large-scale games, web games and casual games. Among them, the large game a total of 46 games, only 4 games for access to the game, the remaining 42 are grand own products. and 18 Leisure games all for the Grand own brand. Only in the open platform of the web game, the grand opening is a certain meaning. 38 games, only 1 for the Grand self-creation.　　Therefore, at present, the domestic online games open platform is mainly concentrated in the lightweight web game market. December 6, 2010 online igate Small and medium-sized Client game development cooperation Program NetEase is also so positioned, NetEase online gaming business manager Wu Wei in an interview with the Internet weekly reporter, said: "We hope to join hands with developers in the field of casual gaming products have expanded, So that our 3D Community gaming platform to aggregate more high-quality, highly competitive games, the small game market will continue to open up a continuous action. Compared to the grand partners in some of the more qualified domestic game enterprises, such as Long tour, nine city, and so on, NetEase's igate plan is more inclined to cooperate with the small and medium developers, so the platform is also more open means. At present, NetEase's igate plan is in the intensive recruiting stage to the developer. It is reported that the first batch of finished products online andThe open platform really operates until next April.　　Unlike the above two, Tencent only part of the game as an application in Tencent's community open platform, it with happy open platform, everyone open platform, Baidu application open platform and mobile phone app Store game applications, as the object of this article. The so-called open platform, its core lies in the opening of the two words. True openness is open to developers, open to users, open to rivals, and open to downstream enterprises in the industrial chain. And the open soul is to let people, cooperative symbiosis. Facebook is seen as a real platform because it does not compete with small and medium developers. This height is beyond the reach of Chinese Internet companies at present. Both the referee and the athlete's identity blur the boundaries of the open platform. This is particularly evident on the grand platform. Shanda's online platform is more like the industry's eldest brother Flap, some of the industry partners to form an interest group.　　Relatively speaking, NetEase Itown game open Platform is more sincere and low-key some, only the game of NetEase in the directory link to the top right corner of the Itown homepage. At present, the game open platform in China's online gaming industry is only synonymous with interests. This problem is also prominent in other areas of China's Internet, because the open platform in China's internet has just emerged, the market is still in the early stage of the horse race.　　The Internet big Guy's group thought is who pulls the person to occupy the land to be big, who will be crowded, therefore can have the initiative in the future. However, the platform that cannot embody and carry out the spirit of the open platform will eventually go a long way, even to naught.