Online games Market First negative growth

Recently, online game manufacturers have released 2012 years of Q2 earnings, from the published information, this year's gaming industry is not optimistic. Statistics show that Tencent, NetEase, grand, swim, perfect, giant, six companies online gaming business of the overall income scale in the first quarter, after a breakthrough of tens of billions of points, from 10.6 billion yuan to 10.535 billion yuan, this is since 2009, the overall income of the six Giants for the first time negative growth.　　Among them, Tencent game is still a ride of absolute dust, to 5.565 billion per cent of the revenue accounted for more than half the share of the game with the status of the big guy Grand, perfect revenue is the chain of decline; long tour, Jinshan and other second group of income share began to reduce, living space is compressed, resulting in more intense competition. The success of Waterloo's grand and perfect, has taken the appointment of a new CEO method. Shanda (Weibo) announced the resignation of CEO Tan (Weibo) on the day of earnings release, COO Zhang (Weibo).　　Chi, Chairman and CEO of the Perfect World, said the two quarterly results were within the scope of the company's expectations, but announced the appointment of the original COO H. to become the perfect joint CEO of the world.　　"The game is not optimistic about the situation in this year is particularly abrupt," said one industry personage, if the network game companies continue to maintain the current game development and operation mode, will undoubtedly enter the growth bottleneck, the market has been saturated, online games enterprises can only do something new. MMO player saturated, page tour rally slowing down Analysys International analyst Sun Mengzi said that from the third quarter of 2010, the traditional online gaming enterprises, whether it is revenue or net profit, are showing a small rise or a small decline in the situation. This shows that "MMO (large multiplayer online) game has been saturated, the loss of loyal users too much content can not impress users, the new game has not been able to pull revenue."　　"China Internet Network Information Center released a recent report shows that the game user growth rate of only 11.9% per cent for nearly five years, the minimum growth, but also directly to the user size of online games to point to the" saturation of the situation. "The cultivation of new players is becoming more and more difficult. For new players, the old game cannot reproduce the charm of the year, even for the old players, the inertia of the attraction is declining. Xufeng, an analyst at the game, says the players who have grown up with a decade of online games are gradually leaving because of changes in age and social roles.　　But some analysts retort that online games belong to the "supply-oriented" products, as long as the production of a section, will attract a part of "radish greens, each of their own" player group. Many industry giants scramble to force the Page Tour field, in the second quarter market size of 2.24 billion yuan, compared to the first quarter of the chain down 3.2%. "On the one hand, the old network game manufacturers are transforming the use of web games and mobile games, to reduce the risk of operating enterprises; On the other hand, emerging game makers are also engrossed in developing web games and mobile games. How to survive in the crevice is a problem that enterprises must ponder. "Game industry review expert Zhang Shule said, online gaming manufacturers also face the Web pageThe game life cycle is short, the middle and later stage is not strong enough, the user loses the rate to be high, the promotion expense is big question. Export, innovation, Mobile is a new way "there are now two points to help China online games through the difficult period, one is innovation, the international market." "The first step is to develop products that conform to the concept of globalization," said Wang Feng, the CEO of Blue Harbor online. The second step is to export to important markets, such as the United States and Russia, and the third step is to work with companies abroad to do more powerful products for globalization. "Overseas markets are more profitable on statements.　　Wang Feng said. China's largest online gaming exporter perfect time and space CEO Chi also thinks: "The overseas market is still a blue sea."　　"It is reported that this year's perfect time and space export business than the last year almost one-fold, the company is expected this year's overseas copyright and operating income of nearly 100 million U.S. dollars, accounting for about 30% of total revenue." China is already the world's largest online gaming market, the national press and publication Administration figures show that in 2009, China has a total of 29 manufacturers of 64 online games exported overseas, revenue of about 109 million U.S. dollars, by the end of this year, is expected to reach 200 million U.S. dollars.　　The strategy and strategy of Chinese online gaming companies ' layout abroad are gradually being mentioned. "Mobile terminals should be an important strategic layout for online gaming companies."　　"Nine City vice president Shen said that the nine cities in the United States recently mobile gaming platform Aurorafeint Strategic Investment, its OpenFeint game platform is mainly for smartphones, providing a dedicated mobile internet gaming social platform and applications, including the iphone and ipad. "Just having a PC is not enough," Wang said, keen to run online games on the ipad, mobile phones and other mobile devices. "In fact, the backend server only needs a set of databases."　　"Giant network president Liu Wei also revealed that the Giants have set up a dedicated team to study the ipad game." Revenue (billion) 55.651711.319.3646.7645.2823.222.011.3280.548 chain change (%) 4.6-0.05-18.68-5.93.8104.95923 year-on-year Change (%) 52.80.06-14.430-13.221.12314.9158115 net profit (billion) 3.374.3921.5823.0721.2-1.180 year-on-year change (%) -914-502920.611.8-881