Online games Market size of 51.8 billion industry heavy "quantity" to be more serious health

Http://www.aliyun.com/zixun/aggregation/10242.html "> Market Research Institute of the latest statistics show that in 2012, China's online gaming domestic users pay market scale reached 51.8 billion yuan, Industry development has entered into a stable long-term. In the past 10 years, China's original network game through the initial single imitation stage, to achieve the transformation from the agent to the creation of the product content and form of continuous innovation, a group of core competitiveness and international influence of the network culture enterprises and brands to accelerate growth. In addition, the field of online games has successfully created a business model with Chinese characteristics, becoming the leader of network culture development and the important engine of network economy development.

The rapid growth of the industry, not to overlook the problems of development. At present, the online games product still has the homogeneity tendency, some content violent pornography question, the youth behavior question has aroused the social concern. Online games are not only entertainment tools, more cultural connotations, both aesthetic and social functions, the development of people, especially the youth and the formation of values have a subtle influence. The 18 of the party has made strategic deployment to the development of Chinese culture, and proposed to develop a healthy and upward culture. Therefore, to improve the content of cultural value of online games, adjust product structure, promote the healthy and orderly development of the online games industry, has become the urgent task in the net swims enterprise, the management department at all levels and the social circles. In pursuit of economic benefits, online operators also need to ensure that online games products conform to the social public norms, in the dissemination of advanced knowledge and skills, while transmitting more social positive energy.