Online Games Q-Coin marketing in the ascendant player profit also have hidden worries

2010 at the beginning of the game in the rise of the dispatch Q currency marketing activities and not as the industry expected to disperse quickly, on the contrary, because the player response is very high, the Q-Currency as the center of the marketing campaign is still intensifying. In nine cities, Shanda also in the recent follow-up to Q-Coin marketing camp, its "Rainbow Island" operation three anniversary series of activities to increase the delivery of Q-coins link, and the other game to pick up the threshold of Q-coins significantly reduced. Players only need to log on to the game on March 18, on the Activity page, enter the QQ number can be picked.　　Lenovo to the recent introduction of a variety of games to launch a similar send Q currency activities, to promote the Q-coin marketing is showing up in the ascendant, and the corresponding, is the player's profit will be with the Q-currency of the crazy delivery and surge. Simple review: Q coin Marketing in a short period of time into the trend Q currency is Tencent for the QQ platform issued a virtual currency, its function is used to buy all kinds of services for users of Tencent, because QQ users are now hundreds of millions of millions of users, a huge user base to make Q-coins become a hot online market on the virtual currency,　　Its exchange rate with the RMB was once as high as 1:1.　　Q-Coin marketing originated from the nine cities in order to make "Three Kingdoms" (WOF) and the competition for users of the marketing activities, the momentum of the campaign to nine cities to send 200 million Q coins as a price, the condition is dissatisfied with the quality of WOF players to a certain degree after the choice to pick up a Q-currency delete role completely away from the game. As a result of the nine city to open a Q-money marketing precedent, and indeed there are a large number of players finally led the Q currency to leave, the dispatch Q currency activities first, followed by other game companies. This includes the "Big Talk" launched a similar activity, requiring the role to reach the 30 level after the lottery to win Q-coins, "Big liar" is required to achieve the role of 20 after the Q-currency reward.　　"Journey to the westward" requires the player to draw a Q-coin after 20. In addition, "Genghis Khan" in the dispatch of Q coins at the same time to send QQ red diamond aristocratic privileges, the highest award reached 50Q currency.　　In similar activities are seen as a follower, Grand suddenly borrow "Rainbow Island" three anniversary of the intervention Q-Currency marketing, and will pick up the threshold of Q-coins to a new low! All this happened in less than three months. If you put aside the Spring festival holiday, that is to say, a short period of two months, Q-coin marketing has become the 2010 online games marketing to promote the new trend. [Page] grand into the bureau or will promote the Q-Money marketing in spite of the grand before, participate in the Q-Money marketing of the manufacturers, but the grand official into the bureau is the Q-coin marketing catalyst.　　Industry giant operation and promotion model changes produced by the aggregate effect is not uncommon, similar cases can refer to the free game mode in the country just appeared in the situation, in many manufacturers on the free mode of the time, is a grand formal announcement of the full free game, prompting the industry many companies have to transform follow-up. Objectively speaking, Q-coin marketing to any game can produce excellent results? The answer to this question is a grand one that may takePinch, so "Rainbow Island" send Q currency should be just grand embrace the mentality of the water test to participate in it.　　"Rainbow Island" three anniversary of the delivery of the total amount of Q coins allegedly in millions, the investment scale is not large, but also accompanied by game virtual prizes, digital in-kind prizes, such as matching send the prize, this can also see from the side of the grand to Q-coin marketing still hold the attitude. But once the grand follow-up succeeds, small and medium game companies will increase in the Q-coin marketing investment, such a phenomenon has been the industry disease, for a long time, most of the marketing promotion of small and medium-sized game companies have a lack of creativity, follow the phenomenon of serious phenomenon, and once some kind of marketing strategy has been recognized by the market, There is usually no reason to follow suit. A large number of companies to adopt similar means to promote the game, Q-coin marketing may become an industry normal. [Page] Low profit threshold of the players to the Locust party rampant Q-coin marketing in the ascendant, the player will be a direct profit point side.　　However, some players have said: The continued warming of Q-coin marketing may lead to a large number of players for profit and become locust party. The Locust party refers to the guerrilla groups in the game, usually a group of people who move their positions for a certain purpose in a few short periods of time.　　The player's concern is reasonable, q currency is currently the most popular virtual currency, is also a lot of virtual transactions by the acquiescence of the exchange of tokens, which is to say that the Q-currency in a specific network environment can be used as an RMB, and game manufacturers to send a large number of Q-currency activities and direct delivery of cash without essential differences. In the previous Q-coin marketing, whether it is WOF, or later follow a series of games, the players have reached a certain level of requirements to receive the Q-currency requirements, "Rainbow Island" activity rules are limited to a certain feature date login game can be picked, so low threshold, may be able to effectively guide the return of many players,　　But another result was a stampede of locusts. In accordance with the activities related to the game to develop the unspoken rules, once the threshold is pulled down, want to be too high threshold is more difficult, so the future of Q-coin marketing activities, the threshold of the overall trend may be further reduced, so that for the benefit of the continuous transfer of the positions of locusts may be crisis to the real players of the interests of the group. On this worry, major manufacturers in the planning of Q-coin marketing activities, not to prevent early!