Online games "Taiping Princess" cross-media integrated marketing route

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Online Games publicity dozen erotic edge, burst breast beauty, big chest attack, is the game's own characteristics is so, or a net swims enterprise culture is so. The game is to swim, lies in the play, lies in the amusement, is unreal. Wantonly on the new production of the game beauty burst milk marketing, is not really able to play a role in the increase in the number of games players. Even if you can, the game can not attract players, it is futile. If the "Taiping Princess" marketing line, what is the case? Beauty of the breast, big chest attack can really give people impulse, but this is not in line with the traditional Chinese thought. Can not be denied that anything quantified to a certain stage will produce qualitative changes, and the marketing of online games is only left the beauty of milk, big chest hit the gimmick.

"Is gold, will glow", the stone in how to pack him or stone. As the saying goes: "Chest big no Brain", online games marketing team put the last little thought in a bunch of "chest big without brain" person. Visible marketing Team "chest big no Brain", online games "chest big no Brain". Why not go to "Taiping Princess" marketing line, a smart marketing line, online marketing needs of the "Taiping Princess" wisdom.

So how to use the wisdom of "Taiping Princess" to do a good job in the marketing of online games?

A narrow vision is the key to the current problem of a lot of game marketing. One said market promotion, all eyes are fixed on the line of various channels. But in fact, a large number of paid players, their usual focus of attention is not in the game media, they are just one of the ordinary people in the world, the game media or industry channels to their direct influence, far less than the mass media, portals come directly!

That's one of the reasons why Aion's marketing can get a big prize in this year's general election. Grand International Metropolis Shanghai Landmark Building to become "eternal Tower", and join hands Zero Coca-Cola, Login "Transformers 2" Cinema patch ads; in Hunan TV 09 Happy Girls interrupted the eternal tower TVC ... All this is the result of trans-media integrated marketing.

Cross-media marketing integration is not a simple traditional TV program multimedia broadcast. The characteristics of fusion not only show that the users can find the same content on a variety of platforms, but also give full play to the different attributes of the multimedia platform, form the complementary structure better, exert the agglomeration effect of Cross-media platform, and make the brand realize the maximization of the communication benefit.

Cross-media marketing approach has been recognized by experts, said Professor Guoming, Renmin University of China: "The biggest problem of traditional media is the one-time collection of content, one-time production, one-time consumption, use." In fact, for the content resource is a huge waste of value, creative marketing methods not only from the point of view to form a breakthrough, but also to dissolve the traditional media and the contradictions between the new media, forming a new survival value and marketing value. ”

Technology and media, the integration of the network, is not a single media. Watch TV on the phone, read magazines on the Internet. Now all the media has itself undergone a very significant change, there is no spring and autumn media, new media, very integrated network plus the media, has entered a very new media landscape, blending "media." Network and Technology ", for consumers to bring more interaction, more choices, more changes."

So the media is not traditional, we are changing, and become more and more scientific and technological, networking, more and more interactive, from the multimedia operation evolved into media across the field, Cross-platform, Cross-industry, play a variety of roles to change consumer behavior.

Although nine city no longer uses Wow, but this game in the marketing process still left a lot of memorable and reference examples. For example, April 15, 2005, the World of Warcraft and Coca-Cola strategic cooperation, opened the "Drink + online" This one cross-industry cooperative marketing model of the first, so that the World of Warcraft to Mount CCTV. Since then many game companies and beverage companies have a frequent marriage, almost all the name of the drink, will play a product of the company has a leg.

Like a long swim so catch the masses are concerned about things big dozen marketing licensing practices, in addition to the first half of the "Zeng, Spring Pigeons", but also only the second half of the Sino-Thai hegemony war can match. Chinese martial arts in the past 20 years for the first time so much attention to the media, the people in the hearts of the martial arts plot and was provocative to stir. And the "Sino-Thai hegemony" incident, the commercial hype throughout, including the "Jing Wu World" and the Sino-Thai hegemony of the binding marketing. Public opinion hot spot for the first time in the close combination of online games, enough creativity.

"Jing Wu World" to mobilize attention and participate in the game interactive activities mainly, in addition to the official launch of the ads, players actively participate in the work of a few, including:

Campus painted in its series of comic book "Jing Wu Laugh Biography" launched in the "Thai Boxing series", popular acclaim;

Players in the "Jing Wu World" game role for the background, the production of Thai boxing features to explain the video. And all of these marketing features without exception to the Sino-Thai hegemony competition before the tension and controversy of the atmosphere more entertaining.

After 10 years of commercial sharpening, the Internet has been recognized by the market. Internet and product brand relationship is a kind of transaction behavior, the Internet is able to complete a product from its early development to later publicity, to sales, consumer awareness of consumer research. It can complete a whole process, for enterprises and consumers to provide a two-way bridge of communication, and can put this whole process connected to the next product, this is the real value of the Internet, formed the internet's Cross-media marketing.

Not only is it cross-media, it's actually connected to the market consumer terminal. This is not just the form of the media, but the ability to converge on resources. As the author of the Standing Committee theory points out, radio and television has a great place, it is incomparable effect to send a program to millions, but on the contrary he can't send millions of to a person, this internet can do, the characteristics of Internet media is that it can form a two-way convergence, This advantage after the Wenchuan earthquake, Sina Green ribbon action has become the most influential online disaster relief activities are examples. Take advantage of the great convergence of the Internet and the ability to spread a moment to complete. If this ability through effective planning used in product brand marketing, the Internet will become the core of the entire marketing process.

Before the 2007 game and beauty is almost irrelevant, and a "big chest without brain" beauty is irrelevant. Game marketing push what? The characteristics of the game, the creative game, the highlights of the game. To say the worse: Today's game is not creative, the market operation is not creative? So what do you want the players to play with you? Playing with your Vietnamese girl, the secretary?

Au was blasted into yellow, so that CCTV has capital to many online games, not game products have problems, but game marketing always take off the woman said things.

The bi-directional polymerization of internet can create a good environment for trans-integration marketing, it's just that we should have a sense of reference, to pull the industry and the entire marketing community to a knowledge of cross-media marketing, through the Cross-media marketing effect, presented to the market, to enhance their awareness of the Internet to stimulate their consumption on the Internet.

Game company said its own market budget, in any industry, any product market budget is not a few, how to use this money to achieve novel and impressive marketing operation this is the focus. Whether you are bold innovation or to seize the social hotspot, the success of marketing is to let "Taiping Princess" plump up "silicone."

Ge Jingdong, general manager of Sina Marketing Center, said: "The emergence of new media media, change is the way of social communication." In this mode of communication, the Internet, with its interactive nature, has become a platform for the spread of aggregation. The most important thing about this change in the environment is that today's users sit back and look forward now. We think that the creativity of netizens is infinite, also change the traditional content operation mode. A large number of netizens are not only the recipients of information, but also the creators of information. ”

The challenge into opportunities, the benign competition into a new growth point, it is the key to the success of Cross-media marketing, online marketing should take the "Taiping Princess" across the media integrated marketing routes. Cross-media marketing is just the beginning, the future of digital TV on demand, 3G network and other new media platform, will likely to work with the traditional media to create a new round of industrial value.