Online Games User Preferences change MMORPG weak leisure class into incremental market

"China online game Market User Research Analysis 2010", which is coming out by Yi think tank, shows that in 2010 China has a subtle change in game type preferences. Chinese online game user type preference for the online games version of the data show that the 2009 User preference game type of 1.67 per capita, 2010 this number of 1.53, which means that the user's loyalty to the game type has improved. And the RPG type swims the user preference to fall the most serious, from 2009 58.8% fell to 51.3%.　　Comparing the two sets of data, we can see that in 2010, the Ministry of Culture requested the "diversified development of product structure" has begun to bear fruit, with FPS and act of the upsurge of the ACG, the degree of commercialization, users in the demand for the game is gradually subdivided, and the supply of new games also presents ACG differentiated competition and segmentation characteristics. Analysys International (Analysys Analysys) summed up 2010 years of online game product development, analysis that 2011 China's ACG Market development has the following characteristics: First, TPS online rise: "Counter-Strike ol", "through the FireWire"　　such as FPS complete the education of the market after the shooting game will be gradually subdivided, the current stage of TPS class games (third person shooter) gradually become a rookie. TPS compared to FPS, the sense of generation and synchronization is weaker, but more emphasis on the game in the grasp of the situation, the application of technology and tactics, the pace of the game slowed down, more emphasis on cooperation, the result is not strongly oriented. To the air network, "tank World" as the representative: the overall pace of the game is relatively slow, the requirements of the players, and weakened the player level, the impact of the equipment on the team competitiveness, this and the mainstream FPS game of the props pay model and a faster pace of play against the contrary.　　Its theme in the domestic blank market, from the Russian market and the high recognition of capital markets, "tank world" market prospects are good, the game is expected to enter the commercial operation in mid-March, will become the first time this year to face the market test of the breakdown ACG game. Second, music and dance Games Subdivision: With the "Jin Dance Troupe", "QQ dazzle Dance" mature, music and dance games in the game on the more difficult to have a higher breakthrough, from the business model, long tour and Tencent are in the strengthening of music, fashion games for users in social, gaming and even clothing type of electric business direction, from the view of the screen style, Thanks to the progress of technology, realistic painting of the 3D music class online gradually into the market, such as the use of 9-body realistic painting of the "Hyun Dance Bar 2" and so on.　　From the market point of view, "Dance troupe" by "QQ dazzle Dance" squeeze serious, and Guangyu, "Dazzle Dance Bar 2" is in the promotion phase, to its propaganda strategy for the last, this positioning is more accurate, the current game user accumulation is slow, about less than million people online, is expected to reflect the real level of summer holiday season. Third, the act game to the RPG infiltration: ARPG game to "Dungeons and Warriors", "The Valley of the Dragon" as the representative, to completeIgnited the movement of online games market, domestic game is not technically mature, but will be the act element into the traditional RPG, hard straight, hit fly, float, batter, qte and other forms of application more widely, such as "Star Change", "Kung Fu Hero", and the domestic 45% view ARPG will gradually enter the market, such as the　　Happy mainland, "Dou Shen Zhuan" and so on. "China online game user Research 2010", cross-study of user behavior shows that users than the 2009 willingness to pay a decline in the game convergence and creative poor impact, 2011 Chinese online game manufacturers in the agency strategy, the deployment of cutting-edge products and highly subdivided two categories of products, and domestic games in the exploration,　　Learning, merging and developing personalized content will form a unique competitive edge. Easy to predict the 2011 Chinese online Games product structure will continue to diversify, product further segmentation, there will be a group of people for the subdivision, the life cycle of relatively lasting game. (Edit/Xu Mingming)