Online Games vulgar endorsement of the common eye marketing breakthrough moral Bottom Line

Fast Pedestrian network May 6 feature (reporter Zhang Nan) in recent years, online games to find star endorsement has become a popular game industry trend. Regardless of the type of game, the quality of the depth, "star endorsement" seems to become the standard of online games.　　Film and television industry "one elder sister" Fan Bingbing, across the border to become a "history girl", the actress model animal beast, changed to "Journey to the World," the daughter of the king, entertainment leader Xie Na, a change of lively and wacky image, into the "demon Law" of the gentle heroine ... Star endorsement is the icing on the cake is not timely and more and more dazzling star endorsement behind, but many players peer doubt.　　Can the star endorsement really let the net swims to decay for the magic? Speed network reporter in a website to do a "network game spokesperson for you play the impact of the game" debate, a game players jokingly: "We play is the game, not playing spokesperson."　　More players bluntly: "Pay a large price spokesperson, as the money let us." "In fact, the star endorsement of the network game is icing on the cake, not timely", Le Video game division general manager Feng told Speed road network, "network games can be a lasting good development, the most important thing is to see the game product itself."　　Feng believes that good game spokesperson does have great benefits for the development of the product, but the premise is that the game itself is fun, is a certain appeal to the player. Photo: Zhang Jieshena Endorsement "dream of the Fairy" online spokesperson effect of the short term online game any form of promotion, in fact, the ultimate goal is to guide potential users into the game as far as possible. Is such propaganda really able to impress the user, which triggers the player's desire to enter the game? A game site to do "you will because of the spokesperson to pay attention to a net?"　　"In the poll, 50% of the players said they voted to" see the excitement, not the game, "and" don't even look at it. " Happy Tiancheng Software Technology Co., Ltd. CEO Cheng in the interview with the Speed road network, said: "Many popular online games endorsement, in fact, to bring the popularity of products, are temporary, short-term promotion of brand awareness may be very effective, but if the game itself is not fun, players will soon be free from the interests of the spokesperson, The attrition rate of the player is very high. "Vulgar hype business breakthrough moral Bottom line in addition to the fiery star endorsement, all kinds of" network Reds "endorsement is also a lot of games companies are optimistic: obscure game" Shu door ", in the invitation of Vietnam" big bosom sister "as a brand spokesperson after the popular.　　Then there are more and more online games companies to play the scale of the "edge": The first "naked" wield endorsement "Dahua Shaft", the Beast Beast alongside the body of "journey to the Sun" ... A time online brand promotion seems to become a "vulgar hype" synonymous. In 2009, the Press and publication Department of the published operation of the 200, including online games conducted a centralized review found that 26 of domestic online games in the approval or the record added to promote violence, blood, pornography and other unhealthy content, including 16 of the vulgarTo sexually provocative advertising language to promote the game. An executive on the internet, who asked to be anonymous, said, "in terms of market efficiency, this brand marketing approach may be very effective." But in terms of social benefits, such speculation is low-level very vulgar. The negative image of the spokesperson to endorse the game, is the business blind profit-driven results. Behind the pursuit of economic efficiency, these manufacturers have actually breached the moral bottom line. ”