Online gaming industry to find a breakthrough: the page swims like a life-saving straw

Tenth session ChinaJoy held

Yesterday's opening of the tenth session of the ChinaJoy, but not all the good news.

The report of the game is published here shows that the first half of the client net income of 19.73 billion yuan, an increase of 12.5%, the dominant type of MMORPG, only 7.6%, at the lowest level in five years. In addition, the first half of the month's end users grew 4.6%, compared to the same period last year, the growth rate reached 27.8%.

These data means that occupy the domestic game market 80% share of the client online games, no doubt encountered a development bottleneck. This "decline" in different enterprises, also has a very different embodiment.

Ding Lei was very optimistic, in his view of the industry growth has slipped, just into a temporary self-regulation stage, only the bubble was squeezed away, the industry can really go formal. In overseas listed online games "Six Giants", NetEase's performance growth second only to Tencent, this also gave Ding lei enough emboldened.

Obviously, it's not the pioneers who are really depressed.

"We did not catch the opportunity of the development of the end-players," said Wang Feng, the CEO of Blue Harbor Online, who, including his own company, has not seen any new start-up company in five years, and has been able to continue to do well in the area of End-to-end travel. Port Land put a lot of costs into the client game research and development, but has not been able to harvest a big outbreak.

In fact, the slowdown in the industry has virtually set a ceiling, blocking many companies ' fantasies about the future. There is no room for an up-and-comer? The answer is, of course, negative.

Data show that the Web game market is still worth betting. In the first half, although the income of the page is only 3.82 billion yuan, but the growth rate reached 46.7%, the same time the page tour users also increased by 27.7%. The industry has been widely predicted that the market will break 5 billion yuan this year, it seems not difficult. Must be called the page tour, has become ChinaJoy during the exchange of "standard."

The heartbeat game has the symbolic significance. The new recruits in the game industry are actually the original VERYCD. In only two or three years, the company's game business flow of more than 100 million yuan per month, and its operation of the flagship product "Immortal Road", has become one of the most popular page tour products.

The taste of the sweetness and Wang Feng. Generally speaking, the cost and cycle of the research and development of the page is only one-third of the trip. In the Blue Harbor one end swims the investment at least at 20 million or 30 million, but the page swims never achieves tens. To his surprise, the page tour quickly brought benefits to Blue Harbor. He predicts that if all goes well, Blue Harbor will have 70% of its income from the page this year.

"Page tour is more profitable than any of our other games," said Kirin CEO Shang. He released the words, Kirin game page Tour platform, the end of the industry to enter the top ten.

is the page tour a lifeline? Obviously, the problem is that it can take too long.

On the one hand, the industry has a pioneer, and the end of the enterprise transformation also lacks a successful precedent. On the other hand, many big companies are already eyeing the fat.

For Giants, page tour has been promoted to a strategic level, and has already been expanded to the relevant layout. "We have launched the first batch of pages of the results will be introduced, is expected to have 6 pages in six months online," said the giant president Liu Wei, hope to combine the Giants in the field of end-travel accumulation and experience to find a breakthrough in the field of page travel.

Perfect almost doing the same thing, several different types of page tour products, is already jianzaixianshang. Tencent, swim, grand, Coslight also have their own different page tour layout.

"Page tour is the last dividend on the PC Internet," Wang said.

There are other glimmers of light outside of the page tour. Also from the game's report, mobile games are growing more rapidly than the pages. In the first half, mobile gaming revenue grew 54.4%, and the number of users grew by 70.9%. The "Immortal Way" version of iOS, for example, the current monthly income is more than tens of millions of dollars, is already the page version of the income of One-sixth.