Online gaming is the concept of cross-border marketing or pie

From 2008 onwards, the domestic net swims the market gradually began to seek to explore the new promotion thought, the adaptation trend arose. Recently, the new sharp NET online enterprise carving network announced, its fairy love online games "Fairy 3" will launch the game of the same name novel and game of the same name TV series. It is reported that the novel by the Chinese contemporary fantasy writer, "This ancient legend martial arts edition," the editor of Mr. Zheng Pao himself, the TV series will be Zhejiang Yongle film and Television Production Co., Ltd. chairman, hit the new "Journey to the Westward," director of the Cheng Lidong, Mr.　　And not long ago, the perfect "dream of the Fairy", Jinshan "Swordsman Love" are invariably launched the same name TV series shooting Plan, "three-Habitat online games" seems to have gradually formed a marketing trend of network game. Data show that the Chinese film industry for 2009 years of annual income has been increased from about 4 billion yuan in 2008 to about 6.3 billion yuan, Chinese films are considered to have a golden decade, the hot TV series sold only to the first round of TV stations in each episode more than 1 million, become a veritable gold mine, Whether a TV show can find a good theme is the key to getting high ratings. With the recent "myth", "Paladin 3" hit, fantasy martial arts theme more and more market favor, "online games adaptation" has gradually become the literature, film and television circle development potential shares. Zhejiang Yongle Film and television chairman Mr. Cheng Lidong said: "The new" Journey to the World "and the new" Seal of God "in the network video media have a very good market performance, so I firmly believe that Internet users will become the new blue Sea TV drama development, and online games are the most concentrated carrier of internet users, The best way to win this part of the user is to use the players like the actor, will be playing every day of the game with the film and television skills displayed!　　"It is revealed that the" Fairy 3 "in the selection of actors will not rule out the use of the new" Journey to the Stars "or the possibility of starting a large number of Nova, the cast will not be inferior to the shooting of the" Swordsman Love "TV series. It is understood that "fairy companion" is one of the early well-known domestic fairy game brand, has hit nearly 200,000 people online industry miracle. "Mr. Yu Yang, Director of the Network marketing for the project, said:" "Fairy Love 3" after six years of savings, by virtue of its Chinese wind of the beautiful picture, moving myths and romantic stories, as well as a quick gorgeous pk accumulated a huge user group, with strong market appeal and brand awareness, I believe that "fairy companion 3" novel, Film and television is also a well-deserved.　　"And on the future of the novels and TV dramas, The Spirit of the eagle has also expressed optimism and confidence," the fairy tales of the same name of the novel and the same name of the TV series of the absorption of gold can not be underestimated. It is reported that the "fairy friends," the same name of the novel for players and users online is free to read, to the novel will be completed online under the publication and sale. At the same time, according to the novel manuscript adapted to the film and television script, by the good and successful operation of too many of the fantasy theme TV series Cheng Lidong director personally fencing, filming the "Fairy Companion" of the same name TV series, will also take the local television station premiere and two, as well as Network viewFrequency-independent broadcasting and other forms of income. Right now, when online games, original literature, film and television play three big gold industry have their own "sustainable development" mode of operation, and can achieve mutual support operation, resources sharing complementary, perhaps this is not a "big cost investment show", is a continuation of the network game business value of one of the means. But from the point of view of network game, any form of promotion, the ultimate goal is to guide potential users into the game as far as possible, marketing nothing but comprehensive coverage and sword walk slant, it is difficult to determine what mode is better.　　For the vast majority of gamers, they would like to see "three-Habitat online games" can be a lot of classic brand theme to play the ultimate, rather than take the "fast food Culture" road, the same, game manufacturers in the Cross-border profits, only a boutique game and product products can be pursued and affirmed by the market. Wang Luo