Absrtact: Every trip will spend a lot of time in the hotel to compare the hotel price fatigue; hotel prices are constantly changing, ultra-low discounts are fleeting. And the most maddening thing is that people next door enjoy a lower discount, and you live in the same room.
It takes a lot of time to book a hotel before a trip--it's a very tiring hotel, and the hotel's price keeps changing and the ultra-low discount is fleeting. And the most maddening thing is that people next door enjoy a lower discount, and you live in the same room.
Well, now look at Triprebel.
Triprebel allows you to make sure you enjoy the lowest price for this product when you book a hotel. At the time of booking, the Triprebel can filter out the lowest price of the hotel by comparison search, and the discount number is at a glance. Not only that, if the price of the room had fallen after the user had booked it, as long as the check-in time, Triprebel will return all the discount to the user, and all of this is automatic implementation, users do not need to do anything to ensure that they can be at the lowest price booking to the hotel.
To allow users to automatically enjoy the lowest price booking is not through the magic of the way, in fact, Triprebel will be in the background monitoring the hotel real-time price changes, once found that the channel of lower prices, Triprebel actively help users to return the original reservation, and to make a new reservation. Of course, if the refund will incur costs, this will require your own commitment, Triprebel just promised that their platform will not charge an extra fee.
This may seem like a heavy manual workload for Triprebel, but it should also be commercially valuable: for example, he can get a large number of price-sensitive users, the future may have advertising value, but also through the user volume to get the bargaining power, so as to get more concessions. There is also a possibility: Triprebel change the way to refund the difference to the user card, prompting users to form a capital deposit on the Internet, resulting in more consumption on the Triprebel, this model is similar to the rebate site model.
OTA tourism products have become a few big giant separatist situation, Triprebel is an innovative online travel booking, but in fact, there have been similar travel booking products.
In foreign countries, Orbitz price assurance, YAPTA and TripIt Pro and other products provide the same type of difference return policy, and are still in the right mode of exploration, Tingo is the fourth to try this post return model of the site, Belong to the TripAdvisor, but have not been very good results. At present, Triprebel is mainly to do the European market, only related to hotel business, the idea is also to help users save time and consumption, the future may be the development of air ticket business, but nowadays there are flyr in the work of the ticket return this piece.
Triprebel's CEO, Carlos Borges, says they will do something more desirable and distinctive to refresh our thinking. However, I think they should also take the following questions into account in the light of the fate of the tourist reservation products Tingo.
Triprebel introduced the hotel information on the TripAdvisor, like Tingo, there is no independent content, price or inventory, although the hotel prices are constantly changing, but will be affected by other OTA and the overall tourism market, and its operating mode is easy to replicate.
The hotel adjusts the price in order to match the different travel time to be able to obtain the bigger profit, but in this model the hotel is obviously the damaged party. Users are getting the price benefits, but as we all know, the hotel's "unspoken rules" is that they will be due to the user's intended source for differential treatment, and can not enjoy the loyalty of customers to stay in the integral benefits. We can even imagine what the hotel will do to resist the pattern, such as a higher refund or a change in fees when the online subscribers change.
The growth of the online travel industry has largely come from the use of mobile terminals, online bookings for the first half of the year have increased by 20%, with only 2% per cent on the desktop side, while 65% to 80% of the hotel users who are using mobile phone bookings are staying on the same day, Triprebel This function can be ignored.
Although there are still big problems and challenges in the return of this kind of tourism products, but also can not completely ignore its value, after all, it can bring benefits to users, stand on the user's point of view they are very optimistic about this product, but the view of the entire industry, it is not a friendly entry, and see how this model uses their innovations and breakthroughs to play games with OTA and the hospitality industry.