Online marketing from "Hainan Island International Tourism Network"

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Since China's accession to the WTO, the central government has encouraged Hainan to give full play to its industrial advantages. The construction of the international tourist Island is a specific proposition to exert Hainan's advantage and carry out the central strategic intention under the new situation, hoping to realize the overall internationalization of the elements of Hainan tourism market by taking the international tourist island as the carrier, to promote the transformation and upgrade of tourism, and to drive the development of modern service industry Make it gradually become the leading industry of Hainan economic development, in order to support the long-term sustainable development of Hainan's economy.

Under the new form, Hainan Province tourism Internet Platform as a window to open the door, bigger, stronger, do fine, do the United States tourism information platform is the inevitable requirement for the construction of Hainan international Tourism Island. However, for many reasons, Hainan has the influence of the media travel sites are not many, on the contrary, enterprises and individuals to do the tourism E-commerce site in recent years has sprung up to develop, for Hainan tourism economy made a certain contribution. However, due to the different functions of the Web site, leading to the development of a great defect, can not be more comprehensive for Hainan tourism to create a good network environment. To this end, the construction of the government guidance, media organizers, enterprises to participate in the Multi-angle comprehensive information and E-commerce tourism platform has become a top priority.

The launch of international Tourism Island will represent the overall reform and innovation of Hainan tourism.

A period of time: "Sunshine Hainan, Holiday Paradise" as the theme of Hainan International Tourism Island Image Advertising, will be 10 consecutive months in CCTV, China National Radio, Chinese international Broadcasting station, such as the important section of the golden time of the joint launch, 5 Seconds of the image of the main highlight of Hainan's unique natural scenery and As well as the embodiment of Hainan international Tourism Island's main participation project-Golf and leisure sports. The image of the film by four of the most reflects the sunshine of Hainan, holiday paradise image of the picture to show. The first is the tropical rainforest of the Wuzhishan Mountains, in order to reflect the leisure air and superior natural environment of Hainan, then appeared is the most Hainan characteristics of the sea of coconut wind image, to show the unique tropical island of China's beautiful scenery, the next occurrence is Nanshan 108 meters high sea Guanyin, to express the cultural atmosphere of Hainan auspicious; Finally, there are four seasons at home and abroad can enjoy the freedom of golf swing in Hainan and carefree.

We know that the Internet is a market-oriented wave, the emergence of modern media in the process of the most representative and development potential of the media, for the mass media, our most important task is to attract the most public attention to win their favor.

First of all, the increasingly diversified values become the most obvious features of our website. According to a rough estimate, every day in China to the birth of tens of thousands of personal websites, the diversity of values is the soft environment of the birth of these sites, which is the media is willing to participate in the promotion of the important premise, in this context business behavior and audience attention to become the most valuable resources. To provide personalized service, to meet personalized needs, is our biggest specialty and the most should do things.

Such a high-quality propaganda, win online (www.hnqiying.com) Experts think it is a major innovation in the country-by the Government to guide, coordinate, manage and guide the network, media news and editing, Internet operations, a strong platform to promote the advantages of enterprises to participate in operations, powerful hands, resource integration. This kind of government, the media, the Enterprise cooperates the network the pattern, will maximize the function department, the unit superiority, the comprehensive integration Hainan tourist resources, speeds up and consummates the tourism government information construction, unifies the traveling management platform, strengthens the profession internal management system, causes it to become the foreign propaganda Hainan tourism important window, To enlarge the influence of Hainan tourism at home and abroad, to create a good external environment for Hainan tourism, as well as effectively promote Hainan Province foreign investment work, for the province to create more economic benefits.