Online marketing started this way (10)

Hangzhou Annual Speech--grace He

Dear friends: Good afternoon!

My colleagues have shared the products and applications of our Redwood tree Online marketing, I believe we all can perceive the huge business opportunities in this kind of Internet marketing service, we firmly believe that we will usher in a new industry opportunity, so the Redwood tree is looking forward to working with fellow partners to grasp it.

There is no doubt that online marketing has a huge market, we briefly analyze the industry background, it is easy to firmly believe that their own judgments, first of all, the current market characteristics are customer-oriented, customer demand-oriented business, the demand for personalized situation gradually, followed by the development of product differentiation, and the product and demand matching the only means is marketing, The value of this marketing highlights; the second is the rapid development of the Internet, the long tail effect so that more small and medium-sized enterprises have access to a fair competition with large companies, small and medium-sized enterprises have become the most active composition of the economy, however, the lack of marketing capacity of small and medium-sized Enterprises is well-known, not only the existence of the concept of deviation, In addition to the shortage of small and medium-sized enterprises, small and medium-sized enterprises are facing more challenges, therefore, low input, good effect of marketing methods must be the inevitable needs of enterprises, database marketing after nearly 30 years of development, has been recognized by most enterprises, especially the Internet and communication technology development, Promote the online database marketing in the wide use of small and medium-sized enterprises, in China has tens of millions of small and medium-sized enterprises, they are becoming the mainstay of economic development, so we firmly believe that online database marketing face a huge market. Not only that, we are more fortunate that the industry has not formed the competition, and has a relatively high threshold for competition, from the front of my colleagues in the introduction, you can see online marketing for Cross-industry integration, integrated software, communications, Internet, marketing services and other areas of application, the formation of not only the technical threshold, is a commercial model of the barrier. With the maturity of the SaaS model, customers are more willing to accept the service model of this kind of operation, on the one hand pay by use, so reduce the cost of ownership, on the other hand, there is no one-time input and service input, our Redwood Tree Online Marketing Service is the best application of SaaS, especially the past 2 years Has formed a complete product line and the successful application of hundreds of customers, the market first into the formation of the Sequoia Tree's leading edge, we believe that in the next relatively long time, peers to build and develop the same ability is still a challenge. Combined with our more than 10 years of SaaS operating experience in the U.S. market and the experience of multiple industry services, as well as resources in the capital markets, sequoia trees have begun to lead the industry.

You can see that online marketing services exist in large markets and are less competitive, it just shows that we have this opportunity, this opportunity belongs to this industry, the Sequoia Tree looks forward to more companions to grasp this once-in-a-lifetime opportunity, therefore, the cooperation becomes the strategic business of Sequoia tree, Redwood tree Online Marketing business cooperation mode, Not only is the simple channel distribution mode, but the hope from the value chain perspective to plan, and strive to build an ecological chain of business platform, on this platform, the Sequoia tree not only to provide their customers professional services, but also look forward to third-party service providers to join to share customer resources. Also need technology providers, vendors, service providers and other partners, together to establish a value chain, to provide customers with more comprehensive, more professional, more economical quality service.

At present, we plan the mode of cooperation, there are four kinds: one is the regional agents, that is, the provincial capital and separate cities as the business region, the establishment of 50 regional cooperation in each city is exclusive cooperation in their respective regions with the "Redwood tree" brand to carry out business, the Redwood tree to copy the business rules to them, and provide various support, By them to meet the development of the local market, regional agents like the Redwood tree in a local regional agency, just promise to do business according to the business norms of the Sequoia tree. Product agent is for those in the original business has accumulated a large number of customer resources of the enterprise-design cooperation model, Redwood tree Online Marketing will effectively promote the value-added of customer resources, regardless of whether there is a service capability can become quickly cooperative. For product agents, Sequoia Tree will be based on the city's economic situation, set up 1 or more such partners. Compared to the regional partners, the industry cooperation is the Sequoia tree looks forward to and focus on a specific industry enterprises, whether it is a project or product, Redwood trees hope to help such partners in the industry to strengthen competitive advantage, to find a broader profit margins. BD cooperation is similar to OEM mode, whether you have a customer base, or related products, Redwood tree products can be easily embedded in your services or products, together to share new profits.

For partners in different modes of cooperation, Sequoia Tree has a different partner support program, its core is through the replication of business rules to promote the stable development of business, I take the support of regional agents as an example, to share the Sequoia Tree Channel Support program, the program mainly includes four parts: start-up plan, Business standard construction, It platform delivery, regional expansion plan. Let's take a look at the launch Support program first, when partners accept the concept and start new business, there are several challenges, one is business plan, that is, it is difficult to plan business goals, which makes it difficult to predict investment, is difficult to judge business expectations; the other is the business specification, because it is not clear Therefore, personnel recruitment requirements are not clear, the ability of the business role training difficulties; The third is the start-up time, because the business is difficult to find a breakthrough point, early business is always more confused. According to these needs, the redwood trees set up regional institutions in large areas, when the cooperation is established, the Channel Support department's area personnel will help the partner to develop the business plan, then constructs the business team, then arranges the business training, is not only the basic business rule and the product training, more importantly can the actual sand table training, guarantees the agent to enter the business , the work will be done by Sequoia College. When the partner's basic preparation is ready, Sequoia trees will be distributed by the week customers to our partners, we are called a single, to solve the agent business start-up phase of the lack of customer resources, the Redwood tree has a strong customer development department, on the one hand, for the Redwood tree system to obtain and nurture customers, on the other hand, to help partners build customer access For customers in sales The Redwood tree gives three levels of help, one is program support, the other is Project synergy, such as Sequoia tree Engineers can help partners to do business testing, until the various types of business personnel to the onsite support. The unification of business norms is the key of Sequoia's cooperation strategy, Sequoia tree will build business rules based on customer lifecycle, not only its own organizational structure, but also the partner's support system should be synchronized, here I would like to share our "customer acquisition" and "sales tracking" two core business. In front of our customer Hair Department colleagues to introduce our customers to obtain and nurture the process and norms, its carrier is "Customer Commissioner", our regional agents need to set up a customer commissioner this position, each customer Commissioner needs to go to Beijing for 2-3 weeks of virtual training, they assume each area of customer development work, Its daily work by the Headquarters "guest Hair Department" management; for sales tracking of the standard construction, on the one hand, sales management Department of various training and business meetings, on the other hand is the channel Sales Department project tracking demonstration, but also set up a "Redwood Tree Customer Commissioner Club", "Redwood Tree Sales Club", Each club has its own business platform, like a community, each person can contribute their own experience and get the relevant help. The construction of the standard is easy, but the working habit of solid into each role is still more difficult, therefore, from the beginning of the establishment of the Redwood tree on the internal use of the work platform as the core work to complete,We are able to provide support to the business work of the system include: Marketing Web site to support the network Marketing partners, Marketing Workbench, that is, management and nurture the customer platform, sales platform is used for sales Synergy CRM platform, Sequoia tree to this platform, partner sales staff on this platform to work, According to the situation of sales projects to obtain different sales resources, service work platform and real-time interactive collaborative platform, this platform has a variety of knowledge base, through this platform can also provide a variety of real-time communication and working meetings. As has been said before, regional agents will carry the brand of Sequoia tree, complete the infiltration of regional markets, for regional agents, as long as the completion of the business norms of the construction, the Redwood tree on the one hand to promote the scale of its business, on the other hand, to help them build the region two market, which

The previous introduction of our Sequoia tree to channel cooperation planning, then briefly introduce our cooperation policy, for regional agents, Sequoia Tree can give regional market monopoly, regional brand, business capacity, preferential discount, Even more important is the opportunity for the general manager of regional agents to gain access to Sequoia options and corporate integration, while the core requirement of Sequoia tree is people, that is, to set up roles according to the positions required by redwood trees to complete the duplication of business rules. Product agent cooperation is relatively open, just pay a certain advance, you can enter the Sequoia business system, product agents with the development of business can become regional agents. For the industry &BD cooperation: Sequoia trees welcome with all willing to cooperate with the senior industry partners and program suppliers to establish a variety of cooperation.

With the development of the Internet, more and more enterprises will gradually migrate their business to the Internet, bringing about the vigorous development of all walks of life. Marketing business is so, to help enterprises effectively obtain customers for the goal of the Redwood tree Online marketing, but also to meet the needs of most small and medium-sized enterprises, is bound to be a huge market opportunity, Sequoia trees look forward to working with fellow partners to meet this beautiful future.