Online marketing started this way (16)

Weekend to Hangzhou, on the one hand is the 2009 business plan, on the other hand is about to be on the line of the new products-Network camp (Webtouch) of the review, see the wonderful play of various pm, the heart is full of joy, now they feel proud of the time, I take a sneak peek, Let more people feel the expectation of the online marketing platform-"net Camp".

Let's take a look at the function of Net-run, net camp by the front and rear, the foreground for "interactive platform", customers get some marketing information, through the telephone consultation or directly on the website to initiate exchanges, customer service staff using the network can use text, voice, video, online demo, and any way to communicate with customers, also supports offline interaction of the Web (such as site registration), that is, all customer interaction by the same agent to deal with, not only one-on-one communication, but also many people to serve a customer, can also be a person to serve multiple customers, but also in the communication to invite Third-party personnel to participate in communication, so we also put this part of the function as " Multimedia Call center "; The backstage for the network Battalion is the customer marketing platform, take http://www.aliyun.com/zixun/aggregation/23653.html" > Customer information Management system as the foundation, integrated telephone, SMS, mail, network meeting, etc. To support the enterprise's telemarketing, smsmarketing, emailmarketing, webinar, and so on to reach the customer's sustained marketing, network business is for the enterprise's customer access, effective management, continuous cultivation business and design, As the enterprise marketing Personnel's work platform.

When we understand the basic functions of web-run, we will look at its application scenario, Net Battalion and Enterprise's website docking, the customer browses the website, may use the telephone, the on-line interaction, the interactive registration and so on various ways to contact the enterprise (the customer may also through other marketing channel obtains the information later contact us), if the customer uses the telephone to communicate with us, Customers have an interest in communication, can guide customers to visit the site, customers to the site after the transfer of the phone to the site, not only save the telephone costs, more importantly, can use voice to help customers to explore the Web page, customers have more needs, you can immediately start online demo function, you can use PPT, Word, PDF, Flash, graphics files, management software, etc. to demonstrate to the customer to see, thus establishing a multi-level interaction with customers, to achieve customer information collection, compared to traditional communication platform, traditional communication platform can only be a contact center, and network is a multi-level transfer of value platform, Therefore, the network can be widely used in real estate sales, financial management Services referral, tourism products, software products online demo, online training.

Not only that, network business also with customer management and knowledge base integration, on the one hand, the use of the knowledge base can be more effective support of interaction, while bringing the acquisition of customer information, access to customer information in the customer management system effectively managed to form an effective classification to support the next direct marketing. For enterprises to prepare in the marketing department to build call center or have begun to network marketing enterprises, network operators will be a good choice.