Online marketing started this way (20)

April 1, 2010, Sequoia Tree New CEO took office, in 51 before we had a long talk, so decided to leave the Redwood tree, the reason for a lot of, do not care about it, just tell everyone min and lei are very good people, they will persevere in the domestic long-term development, And I will be online http://www.aliyun.com/zixun/aggregation/37463.html "> Database marketing."

3 months on, I've been summing up my work in redwood trees for more than 2 years and thinking about how to start. Looking back on the work of Sequoia tree for more than 2 years, based on our "online database Marketing" program, we have established three capabilities: one is the "Interactive marketing platform", in the previous article repeatedly mentioned, the Internet brings the biggest change is the customer needs will automatically match to the site, and to obtain and quickly meet customer demand is the best marketing, so the network must become the main channel of marketing, the site has become a marketing platform and. Traditional Web sites need to upgrade or increase the "interactive marketing" function in order to support network marketing. Interactive marketing platform is composed of three parts: Web site, data platform, Multimedia interactive platform. Define the automated marketing business process through the website to meet the needs of different business; The data platform is to realize the marketing function of the multi-channel network clue collection and CRM, and the multimedia interactive platform is the network of marketing resources to improve the readability and participation of the website content. Second ability: Data Service ability, because the marketing information is disorderly unstructured information, the utilization value is not high, the customer information that obtains through the network is more so. Therefore, on the one hand, customer information needs to be structured, customer information is multidimensional, such as: Demand theme, demand intensity, contact information and so on, on the other hand, in many interactions to fill the full customer information to form customer classification, thus establishing a targeted customer training program. The third capability is the service capability of network activities, we can undertake various types of webcast and webinar, from the customer to the onsite service, until the production site on demand. This kind of service, the goal is the website traffic transformation, promotes the network marketing value maximization. Undoubtedly, in the enterprise network investment more and more high today, such a service, its value is self-evident, but in the past business, we are not very smooth, in addition to some of the larger projects, can not penetrate in small and medium enterprises. Perhaps because the core of this method is the internal process adjustment, small and medium-sized enterprises do not have such personnel, also dare not to bear the risk of adjustment.

Three months have passed, I have been in the tangle, such a method, where the sound of applause, but as an outsourced service, but need a patient waiting time. So, I began to explore a mode of cooperation, that is, we do marketing input, according to the project effect to divide. The next step is the choice of the target customer, the analysis of all the customers that can be reached, I will choose the education and training industry, and then began to test in this industry, in the past one months, I have done in this industry 4 seminars on network marketing, exposure to more than 130 enterprises or organizations, face-to-face communication more than 20, Also began to try sexual cooperation with a number of enterprises, such as: with the judicial training institutions of the universal education cooperation, has a lot of unexpected gains, so I will first in the professional certification training industry to start a trial, should say that the basic business planning has been completed.

The 2010 national Judicial examination began in September, in less than 50 days, I will take the opportunity to test this industry, if it can be successful, I'll share this new business model in the future, this project is expected to appear in mid-August, end of September, and then we'll see you again, Thank you for caring about my friends and peers!