Online marketing started this way (22)

This time is too busy, plus may be micro bo in "Trouble", so for a long time did not come here with friends to report, really appreciate your attention and concern, old will not give up online http://www.aliyun.com/zixun/aggregation/ 37463.html "> Database marketing. In front of sharing a lot of online marketing experience process, just want to reflect a mood: drive on the winding road, on the mountain from time to time will roll down the stone or landslide, a little attention will die, in order to be able to spend this sewed, driving people will continue to accelerate, slow down, suspended, dangling and so on, the car people accuse the driver of the level is not high, Driving unsteady, even put out a pile of experts to comment on the driver. Oh, not important, the important thing is the process of adventure, courage, responsibility, fortitude is the most important force at this time.

Today also to share as China's first test of the "judicial examination", because we are using online database marketing to crack the guidance of the Secretary of the Magic Curse, on why the choice of judicial examination, the previous has been introduced to you, and then put my several strategies to share it. Although the test takers are over 400,000, but distributed in more than 5,000 counties in the country, so the regional market is very few, the channel model must not be feasible (traditional counseling institutions are being dragged to death), at the same time, candidates only academic qualifications, students, in-service, unemployed, legal science, illegal subjects such as professional can be candidates, Examinee characteristic difference is very big, in order to guarantee the effect of guidance, individuation is inevitable, at the same time guidance teacher concentrates in Beijing, the assignment cost is very high, so the traditional remedial class all is high price. Therefore, our strategy is "Network + low Price", the starting point is very simple that is the network can cover ah, at the same time the price is cheap, competitive ability is obvious yes, but the conclusion is wrong, fortunately did not succeed, if successful, this bet table is not old, because the network platform completely control the entire value chain, or pirated courseware will make a fortune, oh, the fact that the sale of piracy is not good. This process to wake up a lot, speculation is not, or to go back to "customer demand" up, this is the root of marketing, so the choice of customer base is the most important thing, in a series of tests, I selected the "on-the-job Sankau" this group, the characteristics of this group is obvious: less time, less energy, and distributed scattered, They have three rigid requirements: one: Management review plan, that is, the review of the daily content and review methods; the second answer FAQ, the on-the-job examinee's understanding ability is better, the study will not simply go to the memory, therefore the question many, the prompt answer is the inevitable demand; third, the learning atmosphere, in addition to the urge to learn, but also Otherwise it's easy to slack off, you can see, knowledge point of learning is not the most important, these content can be easily achieved through piracy, the important thing is how to use these content, so the course content and traditional training is completely different, we therefore are not subject to the brand and teacher limitations, this strategy is clearly right, In addition to arouse the concern of the insiders and explore cooperation, but more importantly, on-the-job candidates suddenly feel that there is a specially designed for their products, we have passed a stage of the dilemma. In this choice, it is difficult to have a greater breakthrough today, on the one hand, the tutor is not enough, on the other hand, communication time is relatively long. To sum up, the product is verified, but this year can not scale, I believe that this model in the next year will bring a new business model upgrade. If this is the only way to demonstrate the professionalism of our online marketing program and no more business returns, we have a third plan.

The time of the judicial examination is September 17, 18th, I believe that by the end of August almost every candidate should be completed preparation, so check their learning effects and check the leakage fill is the most important demand, the model test is undoubtedly the most important means, the model test and online marketing related? The answer is of course, what is the online marketing plan based on the model test? At the end of September I will share, whether you believe it or not, that day will have a surprise, with you, with me!