Online mobile search God horse, UC can "save" their own?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The latest in the search industry is the most lively one thing is UC launched mobile search God horse, deposition 4 of years of products in Ali and UC dual support to come to the front, so many focus on the search company both surprised and feel reasonable. As we all know, UC started because of its own browser, UC browser market share after the QQ browser, which undoubtedly let the introduction of God horse a bit more self-confidence, since there is a browser this flow of the moat, so also afraid of what, moreover, Ali has long been the search for peep, Previous searches and Yahoo search Kibaki have also been integrated into the God horse, so the launch of mobile search products, whether Ali or UC itself are thoughtful for a long time.

Some friends may ask, UC compared to Baidu, 360, Sogou and so on is just a "small displacement" enterprise, premature will own search product public in the world, will not be special care for everyone. Today, there is news that the god immediately search Baidu under the products will encounter open the situation, sometimes will remind God horse for not "trust" products, I think this situation god horse must have thought, we all know Baidu for search sensitivity, any a slightly some ability of the company launched search products, Baidu will take a certain means to curb, the reason why in this case, God horse still choose a high-profile online, and then must have their own reasons.

1th, now the PC-side search is still a single large Baidu, basically will not have the company can go beyond, but in the mobile search or the supremacy of hegemony, did not form a clear pattern. And most of the mobile search is to move the desktop search directly, which means that the current mobile search is still a new product. In this environment to launch their own God Horse mobile search must first attract everyone's eyeballs, and then take the lead in the use of the market.

2nd, relying on the UC browser in the mobile phone browser market absolute advantage and accumulated 4 years of technical Foundation, God horse on the line and a bit more inevitable, after all, UC browser for the early use of God horse brought many users, which opened the market for new products enough conditions, through the channel advantage of the release and extension of the product line, It is also not impossible to quickly occupy the two-digit market share in the offensive field.

3rd, in fact, God horse Search is built on the UC mobile browser based on the development of extension, UC and Ali's PC browser strategy is only the transformation of the above strategy, but we have to understand from the mobile browser to PC browser is the expansion of the product line, but from the mobile browser to mobile search is only the expansion of the business chain, This time on the line god horse means God horse operators have full trust for users, can help it smoothly through the double interception of Tencent and Baidu.

4th, nothing more than the role of Ali. We all know that Ali has always wanted to do search, but not for that little money, but want to have a self flow of the entrance, for their own ecology to establish a more solid fortress. But a few times to let Ali directly to the search business to third parties, for the mobile search has not yet formed in seize the time to seize the entrance. In 2013 UC gradually established a mobile browser market position, Ali again to the UC injection has proved to the world, Ali want to move the mood of the search has been unstoppable, God horse on the line may be in Ali's plan is already late.

Now God horse has been online, also began to face the search of the Red Sea competition. About its future development, the surrounding friends have also published their own views, which holds the most attitude is the suspicion, because although has the advantage of the browser, but God Horse is a new product without predecessors, their own into the rivers and lakes, there are many unknowns.

What are the obstacles?

Mobile Search page shows how the effect is resolved, this will be God horse bring everyone the greatest expectations. Because we all know that limited to mobile terminal display hardware, some information can not be released as the desktop as casual, how to bring mobile search more perfect experience, is God horse want to seize the market before must do. And God horse has clearly recognized this and is not good to do, before Baidu, Sogou frequent test water has proved that if the change of the form of the search page, will be the existing advertising revenue business to weaken again, this will inevitably affect the search for business interests, can not make money, the merchant also did not have a publicity effect, Only from the product function to attract users, will inevitably appear powerless, a product support needs is the user and business double Chase, God horse How to take care of, really want to think about.

Second, the UC browser in the mobile port advantages do not have to repeat, we are all admitted, but I would like to ask is 4 years of precipitation and research and development, it means that God horse can technically occupy the advantage? I don't think so, for a company with a low impact factor, it's not practical to have a quick technical advantage in a short time, Now the god horse is mostly occupy the mobile traffic entrance, as well as the vast number of user data over the years to grasp the two points of advantage to develop, but today will be to the public, facing the competition is no longer a rival, but also the user's judgment. If not, it will even affect the development of the core business. In such a case God horse relies on the browser portal advantage can last long is only an unknown.

Finally, the capital operation behind God's horse also has the shadow of Ali. Even if Ali is a resource-rich big guy, but its search for God horse support is also limited, the combination of Ali and UC is bound to Baidu and Tencent + Sogou, but we do not forget that there are still 360 of the existence. If you want to be able to pull 3,601 of cooperation, the strength will be greatly increased. And from the current UC and 360 business form, UC Strong in the mobile phone browser market, the next step with PC browser and mobile search, the future or the development of PC search, and 360 of the order is just the opposite, is the first PC after mobile, the two are in full competition on the eve of complementary state. Joari can matchmaking, or in a short period of time to the real impact of Baidu. But this kind of relationship does not handle well, will attract 360 encircle.

No amount of thinking is just hindsight, now God Horse has been on the line, leaving the industry more is a chance to judge, I hope God horse can solve all the development problems. Copyright Link: Card 77 game Network www.ka77.com, reprint please specify, violation of the right must investigate!